Presto
Issue: 1923 1918 - Page 25
25
PRESTO
April 28, 1923
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style SO
FROM THE BIGGEST
ORCHESTRION
WEEK'S ODDS AND ENDS
dress fleeting news for casual readers. Hence a lower
standard is applied to sensational headlines. But this
is publicity that dies in a day.
The message that is to live and bear fruit must be
The Value of Bringing Direct Thought to Pos- indisputably true. Truth is the very foundation of
sound merchandising at home and abroad. The con-
sible Customers Now Well Understood
fidence that arises from it is the prime essential of
by Window Dressers.
success in foreign commerce.
It is gratifying to note that the export publishers
The keenly observant music dealer is everywhere
showing his recognition of the power of suggestion of the country, true to their tradition as pioneers in
in window exhibits. He displays a method in his foreign trade promotion, have banded together to
window shows, and makes them more than mere banish, to the best of their ability, conscious mis-
incidents, but instead causes them to be highly sug- statement in copy accepted by them for their adver-
tising pages.
gestive of the desire to buy.
These "shop windows of America," scanned by
One very effective form of musical merchandise
window display is the grouping of instruments for a foreign buyers, will have nothing exhibited that is not
family orchestra, or. as some dealers describe it, a as represented. But the same standard must be ap-
"jazz outfit." They are the instruments usually used plied to circulars, catalogues, and travelers' words.
to produce syncopated music. Frequently the selec- There must lie no sales talk that is not true.
tion is made up of a saxophone, clarinet, banjo, and
violin, an equipment suitable for a family or any
GOOD TRADE IN INDIANA.
group of young people of musical inclinations. Oc-
Music dealers at Evansville, and other Southern
casionally drums and traps are added or the out- Indiana, report that their trade has been unusually
fit otherwise enlarged.
good since the first of April and that the month has
Such shows, according to the reports of dealers, brought in a much larger volume of trade than the
have been instrumental in the creation of new orches- corresponding month of last year. They are well
tras not only of the family kind but in groups, church pleased with the outlook. Dealers say they believe
organizations and societies. The desire to take part that the. country is on the verge of a great wave of
in the making of orchestra or band music is a com- prosperity and that the year will prove to be the best
mon one with young people. It is the evidence of since the close of the world war.
the culturally inclined mind that teachers, and others
who have to do with young people, should be quick
BRAUMULLER DIMINUTIVE GRAND.
to discern and turn to advantage.
A "Diminutive Grand Piano" has been introduced
Spirit can be added to an organization where inter-
est is waning by the formation of an orchestra. Min- by the Braumuller Piano Co., 505 Angelique street,
isters find an orchestra an admirable nucleus for West lloboken, N. J., and the instrument was spe-
church organizations of young people. The orches- cially featured last week at the company's ware-
tras promote interest and prolong it. But the extent rooms at 521 Bergiline avenue, in the same city.
of the field for the formation of orchestras, shows Paper patterns of the exact size of the little grand
dealers the suggestive value of the window display of were distributed to store visitors and printed in the
groups of instruments suitable for a small or large local newspapers.
orchestra.
EVANSVILLE DEALER BUYS.
The orchestra which buys its outfit complete, and
at one time, has the advantage over the orchestra
W. 1\ Schwcntker, piano and music dealer at
formed of instruments bought from different sources Evansville, Ind., has purchased the two story brick
by young people. In the former case the units are building on Main street, in that city located between
sure to be selected with care by a department man- First and Second streets. He will continue to do
ager who knows the musical requirements as well as business at his usual stand for the time being, which
the merits of the instruments required. In this way is on Mary street, but eventually he may occupy the
not only the dealer and his department manager are Main street building just purchased.
back of the instruments, but the instrument manu-
facturer also. Where the instruments in an amateur
orchestra organization have been bought separately
by the members there are obvious disadvantages of a
musical kind.
ORCHESTRA EQUIPMENT
DO NO SALES TALKING THAT
IS NOT ABSOLUTELY TRUE
The Survey of Foreign Trade, Published by the
Department of Commerce, Warns Exporters.
In the primitive forms of trading the callous prin-
ciple prevails: "Let the buyer beware," says "Com-
merce Reports." In enlightened commercial inter-
course the guiding principle is: "Let the buyer be-
lieve."
Slowly but surely the first of these principles has
been discarded by merchants of integrity and vision.
In the enthusiasm of publicity promoters the fanciful
touch of half truth has at times been tolerated in
advertising. But the good sense of those who are
building advertising into a most potent selling force
now rejects any departure whatever from fidelity to
fact.
"Truth in advertising" has come to stay. It is no-
where more vital than in publicity designed to sell
goods abroad.
Some shadow of excuse for half truth on the
printed page might be pleaded by those who must
Tiny Coinola
THE SMALLEST
KEYLESS
HIGH GRADE
Manufactured by
Folding Organs
School Organs
The Operators Piano Co.
Practice Keyboards
16 to 22 South Peoria St.
CHICAGO
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICAGO, ILL.
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
• of prospective purchasers.
Facsimile Fall-
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT IT.
IF YOU DON'T CONSULT "PRESTO
BUYERS' GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
April 28, 1923
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
Style SO
FROM THE BIGGEST
ORCHESTRION
WEEK'S ODDS AND ENDS
dress fleeting news for casual readers. Hence a lower
standard is applied to sensational headlines. But this
is publicity that dies in a day.
The message that is to live and bear fruit must be
The Value of Bringing Direct Thought to Pos- indisputably true. Truth is the very foundation of
sound merchandising at home and abroad. The con-
sible Customers Now Well Understood
fidence that arises from it is the prime essential of
by Window Dressers.
success in foreign commerce.
It is gratifying to note that the export publishers
The keenly observant music dealer is everywhere
showing his recognition of the power of suggestion of the country, true to their tradition as pioneers in
in window exhibits. He displays a method in his foreign trade promotion, have banded together to
window shows, and makes them more than mere banish, to the best of their ability, conscious mis-
incidents, but instead causes them to be highly sug- statement in copy accepted by them for their adver-
tising pages.
gestive of the desire to buy.
These "shop windows of America," scanned by
One very effective form of musical merchandise
window display is the grouping of instruments for a foreign buyers, will have nothing exhibited that is not
family orchestra, or. as some dealers describe it, a as represented. But the same standard must be ap-
"jazz outfit." They are the instruments usually used plied to circulars, catalogues, and travelers' words.
to produce syncopated music. Frequently the selec- There must lie no sales talk that is not true.
tion is made up of a saxophone, clarinet, banjo, and
violin, an equipment suitable for a family or any
GOOD TRADE IN INDIANA.
group of young people of musical inclinations. Oc-
Music dealers at Evansville, and other Southern
casionally drums and traps are added or the out- Indiana, report that their trade has been unusually
fit otherwise enlarged.
good since the first of April and that the month has
Such shows, according to the reports of dealers, brought in a much larger volume of trade than the
have been instrumental in the creation of new orches- corresponding month of last year. They are well
tras not only of the family kind but in groups, church pleased with the outlook. Dealers say they believe
organizations and societies. The desire to take part that the. country is on the verge of a great wave of
in the making of orchestra or band music is a com- prosperity and that the year will prove to be the best
mon one with young people. It is the evidence of since the close of the world war.
the culturally inclined mind that teachers, and others
who have to do with young people, should be quick
BRAUMULLER DIMINUTIVE GRAND.
to discern and turn to advantage.
A "Diminutive Grand Piano" has been introduced
Spirit can be added to an organization where inter-
est is waning by the formation of an orchestra. Min- by the Braumuller Piano Co., 505 Angelique street,
isters find an orchestra an admirable nucleus for West lloboken, N. J., and the instrument was spe-
church organizations of young people. The orches- cially featured last week at the company's ware-
tras promote interest and prolong it. But the extent rooms at 521 Bergiline avenue, in the same city.
of the field for the formation of orchestras, shows Paper patterns of the exact size of the little grand
dealers the suggestive value of the window display of were distributed to store visitors and printed in the
groups of instruments suitable for a small or large local newspapers.
orchestra.
EVANSVILLE DEALER BUYS.
The orchestra which buys its outfit complete, and
at one time, has the advantage over the orchestra
W. 1\ Schwcntker, piano and music dealer at
formed of instruments bought from different sources Evansville, Ind., has purchased the two story brick
by young people. In the former case the units are building on Main street, in that city located between
sure to be selected with care by a department man- First and Second streets. He will continue to do
ager who knows the musical requirements as well as business at his usual stand for the time being, which
the merits of the instruments required. In this way is on Mary street, but eventually he may occupy the
not only the dealer and his department manager are Main street building just purchased.
back of the instruments, but the instrument manu-
facturer also. Where the instruments in an amateur
orchestra organization have been bought separately
by the members there are obvious disadvantages of a
musical kind.
ORCHESTRA EQUIPMENT
DO NO SALES TALKING THAT
IS NOT ABSOLUTELY TRUE
The Survey of Foreign Trade, Published by the
Department of Commerce, Warns Exporters.
In the primitive forms of trading the callous prin-
ciple prevails: "Let the buyer beware," says "Com-
merce Reports." In enlightened commercial inter-
course the guiding principle is: "Let the buyer be-
lieve."
Slowly but surely the first of these principles has
been discarded by merchants of integrity and vision.
In the enthusiasm of publicity promoters the fanciful
touch of half truth has at times been tolerated in
advertising. But the good sense of those who are
building advertising into a most potent selling force
now rejects any departure whatever from fidelity to
fact.
"Truth in advertising" has come to stay. It is no-
where more vital than in publicity designed to sell
goods abroad.
Some shadow of excuse for half truth on the
printed page might be pleaded by those who must
Tiny Coinola
THE SMALLEST
KEYLESS
HIGH GRADE
Manufactured by
Folding Organs
School Organs
The Operators Piano Co.
Practice Keyboards
16 to 22 South Peoria St.
CHICAGO
Dealers' Attention Solicited
A. L. WHITE MFG. CO.
215 Englewood Ave., CHICAGO, ILL.
In Three Parts:
1. Instruments of Established
Names and Character.
2. Instruments that bear Spe-
cial Names or Trade Marks.
3. Manufacturers of Pianos
and Player-Pianos with Chap-
ters on Piano Building and Buy-
ing designed for the guidance
• of prospective purchasers.
Facsimile Fall-
board Names of Leading Pianos
and Player-Pianos in Colors
Revised Annually
NO PIANO DEALER OR SALESMAN
CAN AFFORD TO BE WITHOUT IT.
IF YOU DON'T CONSULT "PRESTO
BUYERS' GUIDE" YOU ARE MISSING
OPPORTUNITIES. GET IT NOW.
Give a copy to each of your salesmen.
Price 50 cents per copy.
PRESTO PUBLISHING CO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).