Presto
Issue: 1923 1912 - Page 19
19
PRESTO
March 17, 1923
SMALL GOODS AND SUPPLIES
the prospective player with ambition, and at the same
time giving him practical instruction as to the basis
of a successful career in music, whether it be pro-
Big Band Instrument Industry Pointed Out as Ex- fessional or amateur. Then each instrument is taken
up by artists, such as John Dolan on Cornet, Ellis
ample of Progressive Publicity Methods.
McDiarmid on Flute and Piccolo, James Borelli on
An article in "Printer's Ink" in an article on pro- Clarinet, Simone Mantia on Euphonium, August Hel-
gressive advertising methods goes on to explain that leberg on Basses, Richard Lindenhahn on French
the present advertising of C. G. Conn, Ltd., Elk- Horn, H. Benne Henton on Saxophone, Joe Green on
hart, Ind., is directed toward the end that all people, Drums and Xylophones, etc., etc.
regardless of caste or position, can learn and should
learn how to master some sort of musical instrument.
The Conn Ltd., advertising department has put into
force an elaborate system of sharp merchandising
through presenting broadcasting concerts by radio, Four Numbers Announced Ready for Immediate
introducing therein the greatest instrumental artists
Delivery Are Responses to Big Demands.
of the day in all the larger cities of the country.
PRAISES CONN ADVERTISING
WIN WITH COLUMBIA ROLLS
Elements of Price and Quality Attract the Dealers
to an Easy-Selling Line.
The requirements for making the roll department
busy are set forth in the advertising of the Columbia
Music Roll Co., 22 S. Peoria street, Chicago. "The
Background of a Busy Roll Department Are Colum-
bia Word Rolls" is a slogan with a meaning that the
company explains. The rolls are made to retail at
75 cents, but the element of moderate price is not the
only thing in the Columbia roll proposition to inter-
est the music roll buyers.
In the Columbia Music Roll Co.'s advertising there
is always the guarantee that the rolls are made of
The Q R S Music Co., Chicago, announces the the best material obtainable. The rolls have wearing
The article mentions the book, entitled "Success in
qualities that recommend themselves to playerpiano
Music, and How to Win It," which is presented to all following special releases:
2165—Down in Maryland, Fox-trot. A very popu- owners who make constant use of their instruments.
those responding to the Conn advertisements, free of
They are qualities the company believes will please
charge. This book contains articles by John Philip lar number. Played by Pete Wendling.
every
player owner who buys Columbia rolls. "Qual-
2185—Downhearted Blues, Fox-trot. Played by J,.
Sousa, giving an auto-biography calculated to inspire
ity and price make Columbia rolls the dealer's best
Lawrence Cook.
2192—I've Got the River Shannon Blues, Waltz. profifproducer in a roll department" is a phrase in
A dandy Irish number. Played by Scott and the company's advertising that is usually followed by
an invitation to dealers to place a trial order.
Watters.
Here is an alluring list of numbers now ready and
2194—In a Corner of the World, Waltz. A fine
selling in a spirited way: Fox-trots—When I Will
arrangement. Played by Osborne and Howe.
These are ready for immediate delivery. Dealers Know, Journey's End, Aunt Hagar's Blues, You've
may send their order to usual source of Q R S Got to See Mammy Every Night, Way Down in New
Orleans, Bees' Knees, Jimbo-Jambo, Baby Blue Eyes,
supply.
Who Did You Fool After All, Silver Swanee, Aggra-
vatin' Papa. New waltzes are: Honeymoon Time
NEW STORE PLEASES JAMAICA.
and Wonderful One. New blues are: Four O'Clock
The new Smith-Brunswick Shop at 334 Jamaica Blues and Family Trouble Blues.
avenue, Jamaica, N. Y., is a matter of pride to the
city both from the fullness and variety of the stock
and the distinctiveness of the store itself. Describ-
ing it, the Jamaica News says: "It hasn't the ap-
pearance of cold commercialism, but looks like a
comfortable, soft-colored sun parlor. The interior
AND
decorations and appointments are so pleasingly ar-
ACCESSORIES
ranged as to induce restfulness and comfort, and
The Recognized Standard
when music is played the charm of the setting is en-
Drums of distinctive design to retail at a
hanced. The shop is attracting many persons with
very moderate price. Each is the fin-
discriminating taste."
SPECIAL 0 R. S. RELEASES
The Dealer Favorite
Ludwig Trap Drum Outfits
Judwig
WILSON DRUMS
NO "IDLE PERSIFLAGE."
The Vocalstyle Music Co., of Cincinnati, tells its
trade that business is "getting better week by week
and will continue to get better month by month—
Gradual and Sure. (Give us credit for changing the
"Day by Day" idea of the fine French gentleman,
Coue.) Our advertising is going to be good, sen-
sible and direct—the kind that will help you—and
minus bombast and idle persiflage."
I
LUDWIG ®. LUDWIG
Drum Makers to the Profession
NO.1611 LINCOLN ST.
CHICAGO
Send for New 96 Page Catalog
WILSON BROS. MFG. CO.
Makers of Fine Drums and Accessories
218-20-22 N. May St.
CHICAGO, ILL.
TRUCKS
IMPORTED
MUSIC WIRE
in Black, Red and Green
Label Brands is
UNEXCELLED
The "F & G" Blue Label Brand is
again being used by Rudolph C.
Koch in the manufacture of the
Reinwarth Covered Base Strings.
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER, HARDWARE, FELTS and TOOLS
NEW YORK, SINCE 1848
ished result of expert craftsmen work-
ing towards an ideal. Piano dealers find
that the addition of WILSON products
means new customers, greater profits and
more sales.
4th Avt». and 13th St.
That Are Labor Savers
Your equipment is not complete without our TRUCKS for handling
Pianos and Talking Machines.
Sill Trucks and End Trucks
for Pianos
With the LEA TALKING MACHINE TRUCK, one man can
handle the Edison Chippendale, Victor No. 17, Cheney No. 6 Queen
Anne, and other large makes, from show-room to any apartment
floor.
Atk tor Circular
Factory and Office. Jtll IUS BRECKWQLDT &
1 1 1 1
Manufacturers of
GO S & * %
'poppgjj.
Piano Backs. Boards, Bridges, Bars.
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
t
CENTRAL STEEL & WIRE CO..
119-137 IS. Peoria Street.
Cklcafo. lit
J. M FOB WO IDT. Pres.
MADE ONLY BY
W. A. BRECKWOLDT. Sec. &
SELF-LIFTING PIANO TRUCK CO.
FINDLAV, OHIO
THE
O S. KELLY CO
Manuf«oturer« of
High*
Qrad*
PIANO -PLATES
SPRINGFIELD
-
-
OHIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
March 17, 1923
SMALL GOODS AND SUPPLIES
the prospective player with ambition, and at the same
time giving him practical instruction as to the basis
of a successful career in music, whether it be pro-
Big Band Instrument Industry Pointed Out as Ex- fessional or amateur. Then each instrument is taken
up by artists, such as John Dolan on Cornet, Ellis
ample of Progressive Publicity Methods.
McDiarmid on Flute and Piccolo, James Borelli on
An article in "Printer's Ink" in an article on pro- Clarinet, Simone Mantia on Euphonium, August Hel-
gressive advertising methods goes on to explain that leberg on Basses, Richard Lindenhahn on French
the present advertising of C. G. Conn, Ltd., Elk- Horn, H. Benne Henton on Saxophone, Joe Green on
hart, Ind., is directed toward the end that all people, Drums and Xylophones, etc., etc.
regardless of caste or position, can learn and should
learn how to master some sort of musical instrument.
The Conn Ltd., advertising department has put into
force an elaborate system of sharp merchandising
through presenting broadcasting concerts by radio, Four Numbers Announced Ready for Immediate
introducing therein the greatest instrumental artists
Delivery Are Responses to Big Demands.
of the day in all the larger cities of the country.
PRAISES CONN ADVERTISING
WIN WITH COLUMBIA ROLLS
Elements of Price and Quality Attract the Dealers
to an Easy-Selling Line.
The requirements for making the roll department
busy are set forth in the advertising of the Columbia
Music Roll Co., 22 S. Peoria street, Chicago. "The
Background of a Busy Roll Department Are Colum-
bia Word Rolls" is a slogan with a meaning that the
company explains. The rolls are made to retail at
75 cents, but the element of moderate price is not the
only thing in the Columbia roll proposition to inter-
est the music roll buyers.
In the Columbia Music Roll Co.'s advertising there
is always the guarantee that the rolls are made of
The Q R S Music Co., Chicago, announces the the best material obtainable. The rolls have wearing
The article mentions the book, entitled "Success in
qualities that recommend themselves to playerpiano
Music, and How to Win It," which is presented to all following special releases:
2165—Down in Maryland, Fox-trot. A very popu- owners who make constant use of their instruments.
those responding to the Conn advertisements, free of
They are qualities the company believes will please
charge. This book contains articles by John Philip lar number. Played by Pete Wendling.
every
player owner who buys Columbia rolls. "Qual-
2185—Downhearted Blues, Fox-trot. Played by J,.
Sousa, giving an auto-biography calculated to inspire
ity and price make Columbia rolls the dealer's best
Lawrence Cook.
2192—I've Got the River Shannon Blues, Waltz. profifproducer in a roll department" is a phrase in
A dandy Irish number. Played by Scott and the company's advertising that is usually followed by
an invitation to dealers to place a trial order.
Watters.
Here is an alluring list of numbers now ready and
2194—In a Corner of the World, Waltz. A fine
selling in a spirited way: Fox-trots—When I Will
arrangement. Played by Osborne and Howe.
These are ready for immediate delivery. Dealers Know, Journey's End, Aunt Hagar's Blues, You've
may send their order to usual source of Q R S Got to See Mammy Every Night, Way Down in New
Orleans, Bees' Knees, Jimbo-Jambo, Baby Blue Eyes,
supply.
Who Did You Fool After All, Silver Swanee, Aggra-
vatin' Papa. New waltzes are: Honeymoon Time
NEW STORE PLEASES JAMAICA.
and Wonderful One. New blues are: Four O'Clock
The new Smith-Brunswick Shop at 334 Jamaica Blues and Family Trouble Blues.
avenue, Jamaica, N. Y., is a matter of pride to the
city both from the fullness and variety of the stock
and the distinctiveness of the store itself. Describ-
ing it, the Jamaica News says: "It hasn't the ap-
pearance of cold commercialism, but looks like a
comfortable, soft-colored sun parlor. The interior
AND
decorations and appointments are so pleasingly ar-
ACCESSORIES
ranged as to induce restfulness and comfort, and
The Recognized Standard
when music is played the charm of the setting is en-
Drums of distinctive design to retail at a
hanced. The shop is attracting many persons with
very moderate price. Each is the fin-
discriminating taste."
SPECIAL 0 R. S. RELEASES
The Dealer Favorite
Ludwig Trap Drum Outfits
Judwig
WILSON DRUMS
NO "IDLE PERSIFLAGE."
The Vocalstyle Music Co., of Cincinnati, tells its
trade that business is "getting better week by week
and will continue to get better month by month—
Gradual and Sure. (Give us credit for changing the
"Day by Day" idea of the fine French gentleman,
Coue.) Our advertising is going to be good, sen-
sible and direct—the kind that will help you—and
minus bombast and idle persiflage."
I
LUDWIG ®. LUDWIG
Drum Makers to the Profession
NO.1611 LINCOLN ST.
CHICAGO
Send for New 96 Page Catalog
WILSON BROS. MFG. CO.
Makers of Fine Drums and Accessories
218-20-22 N. May St.
CHICAGO, ILL.
TRUCKS
IMPORTED
MUSIC WIRE
in Black, Red and Green
Label Brands is
UNEXCELLED
The "F & G" Blue Label Brand is
again being used by Rudolph C.
Koch in the manufacture of the
Reinwarth Covered Base Strings.
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER, HARDWARE, FELTS and TOOLS
NEW YORK, SINCE 1848
ished result of expert craftsmen work-
ing towards an ideal. Piano dealers find
that the addition of WILSON products
means new customers, greater profits and
more sales.
4th Avt». and 13th St.
That Are Labor Savers
Your equipment is not complete without our TRUCKS for handling
Pianos and Talking Machines.
Sill Trucks and End Trucks
for Pianos
With the LEA TALKING MACHINE TRUCK, one man can
handle the Edison Chippendale, Victor No. 17, Cheney No. 6 Queen
Anne, and other large makes, from show-room to any apartment
floor.
Atk tor Circular
Factory and Office. Jtll IUS BRECKWQLDT &
1 1 1 1
Manufacturers of
GO S & * %
'poppgjj.
Piano Backs. Boards, Bridges, Bars.
Traplevers and Mouldings
SOLE AGENTS FOR RUDOLF GIESE WIRE
WESTERN REPRESENTATIVE:
t
CENTRAL STEEL & WIRE CO..
119-137 IS. Peoria Street.
Cklcafo. lit
J. M FOB WO IDT. Pres.
MADE ONLY BY
W. A. BRECKWOLDT. Sec. &
SELF-LIFTING PIANO TRUCK CO.
FINDLAV, OHIO
THE
O S. KELLY CO
Manuf«oturer« of
High*
Qrad*
PIANO -PLATES
SPRINGFIELD
-
-
OHIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).