20
March 17, 1923
PRESTO
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,Punchings,
Music Wire, Tuning Pins, Player
Parts, Hinges, Casters
A FULL LINE OFJWATERIALS for PIANOS and ORGAN
When in Need of
SUPPLIES
Communicate with Us
Specials—Minstrels, children's, story rolls, square
dances, Riley poems, innovations, college, Hawaiian,
blues, etc.
The foreign songs should be kept separate and
March Meeting of the Association This Week in apart
for foreign trade.
New York Made Enjoyable Event.
Order conservatively, but often. This insures stock
from running down and keeps fresh clean rolls com-
"Beware of the Ides of March, if you do not attend ing in.
the meeting of the Talking Machine Men, Inc., to
On the popular selling numbers, which consist of
be held at the Cafe Boulevard, Niew York, o*i
froin 15 to 20 popular songs, (there are seldom more
Wednesday, March 14, at 12:30 o'clock sharp," was than this number in demand at one time) inventory
the warning conveyed to members by E. B. Brown, should be taken every morning and the orders sent
in daily. You will then have the sellers on hand at
secretary. The attendance was good.
all times. Popular numbers still selling and not in
As a special guest of the afternoon, Gilbert H. great
demand should be inventoried weekly. Stan-
Montague, one of the attorneys of the Victor Talk- ard numbers should be inventoried at least once a
ing Machine Company, spoke on the "State Trade month. This system is carried out by the largest /
Commissions Bill." Miss Isabel Lowden, told what and most successful Music Roll Departments in the
is contemplated in the metropolitan section during larger cities and should be applied to every Roll
Department, large or small.
the Fourth Music Week, and there was a demonstra-
Always have a good stock of Standard Songs, they
tion by a representative of the Callophone Company,
who showed a new way of advertising musical mer- live forever. Do not allow dead or unsalable popu-
lar numbers to collect on your shelves. Get custom-
chandise.
ers decisions on each roll—play and call attention to
The various committees reported on the "Day" exclusive
features of Vocalstyle roll. This consti-
celebrations, the annual ball, and other subjects.
tutes a "service" you can give with no other roll.
"Service" makes friends and brings people back—
makes them "repeaters."
Always keep order pad bandy. List numbers that
are moving and mail orders in promptly. This in-
sures prompt service and a complete stock of all
Ten Timely Tunes on No. 1742 Are Certain of
numbers called for.
Popularity.
Joseph L. Berley, organ builder, Lynchburg, Va.,
The Columbian Music Roll Co., 22 S. Peoria street,
Chicago, announces No. 1742, a collection of ten last week filed a petition in bankruptcy, scheduling
dance hits, or as the company describes it in a spe- $1,341.76 liabilities and $953.50 assets.
cial postal to the trade: "Ten Timely Tunes that
will mean popularity and profit for Your Piano."
These are the numbers contained in roll No. 1742:
Crying for You, waltz; Runnin' Wild, fox trot;
I'll Build a Stairway to Paradise, fox trot; Little Pal
TUNING PIN MANUFACTURING MEANS
of Long Ago, waltz; Crinoline Days, fox trot; Dear-
est, fox trot; On a Saturday Night, waltz; Peggy
Dear, fox trot; Whoa! Tillie, Take Your Time, fox
trot; Hot 'n Cold, fox trot.
Roll No. 1737 is another collection of sure-fire hits
that every piano owner should order.
TALKING MACHINE MEN, INC.
ADVANCE COLUMBIA ROLLS
American Piano Supply Co.
110-112 E. 13th St.
New York
SCHAFF
Piano String Co,
Manufacturers of
A QUARTER CENTURY OF
Quality, Service and Value
Mlgl
PROFITS FROM ROLL STOCK
Requirements in Running the Department Told to
Dealers by Vocalstyle Music Co.
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Cor er Lewis Street
CHICAGO
PERFECT PUNCHINGS
AT
C.F. GOEPEL*C0
137 E A S T I3 T -* ST.
NEWYORK
The most interesting thing about a music roll de-
partment is the element of profit. To achieve this
involves the employment of certain interesting opera-
tions. According to the Vocalstyle Music Co., Cin-
cinnati, in a letter of advice to dealers, a successful
roll department should turn its investment at least
once every forty-five to sixty days. The company
offers the following suggestions to make this pos-
sible:
Efficiency, quickness in handling your merchan-
dise, ability to quickly place your hands on the rolls
desired is most important. Therefore, it is necessary
to arrange your rolls, first classifying them under
designated head by title alphabetically arranged,
omitting A's and The's. "A Perfect Day." should be
listed under "Perfect Day," etc.
You will note many classifications under each head.
This simplifies the arrangement as a start. As the
demand in localities becomes greater for any one of
the individual classifications, they may be grouped in
one unit—for instance, in the South they cater to
"Blues." This trade naturally carries a larger selec-
tion of Blues, classified, than in Boston, Mass., where
the demand is occasional. As one becomes ac-
quainted with these classified demands, they should
be arranged to suit local conditions.
The following subdivisions in arrangement are
suggested:
Popular Songs—Fox-trots, one-steps, waltzes.
Popular standards and songs—Old favorite songs,
ballads, waltz ballads, new favorites, marches, semi-
classics and classics, and operatic.
Hymns and sacreds—Gospel hymns, secular, ora-
torio, Catholic hymns, revival hymns, Billy Sunday
hymns, sacred songs.
Comstock, Cheney & Co.
Pianos
AMERICAN MUSICAL SUPPLY C0-
451 Communipaw Ave.
JERSEY CITY, N. J.
Established 1867
Strauch Bros.
All Well-posted Piano Dealers, Sales-
men, and the Piano Buying Public
recognize the value of this name on a
Piano Action,
For more than 55 years it has been associ-
ated with the best products of the Piano
industry. It has always represented
Quality and Merit
When a Piano Action bears the name of
Strauch Bros, it is an additional guarantee
of the quality of the instrument containing it.
STRAUCH BROS.,Inc.
Piano Actions, Hammers and Repairs
327 to 347 Walnut Ave., at 141*t Street
NEW YORK
WESSELL, NICKEL & GROSS
Ivory Cutters and Manufacturers
Manufacturers of
PIANO ACTIONS
Piano Keys, Actions and Hammers
HIGHEST GRADE
IVORY AND COMPOSITION-COVERED ORGAN KEYS
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
The only Company Furnishing the Keys, Actions, Hammers and Brackets Complete
Telegraph and R. R. Station: Essex, Conn.
Office and Factories: Ivoryton, Conn.
Used in the World's Finest
FACTORIES:
45th St.,
MCW
VTlP V
OFFICE:
457 W. 45th Street
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