Presto
Issue: 1923 1908 - Page 22
22
PRESTO
MUSICAL ACCESSORIES
Their Number and Variety Is Great and Their
Opportunities for Big Profits Fully
Recognized by Live Dealers.
The word accessories stands for the means towards
considerable business for the musical merchandise
dealer. It means the creation of greater interest in
the dealer's stock and stands for the way to bigger
profits. Many dealers are only beginning to realize
the fat profits to be derived from the sale of music
accessories. Every instrument in the musical mer-
chandise stock has its list of accessories and every
sale of an instrument means further sales of the
necesary accessories.
The sale of a violin does not stop at that. In addi-
tion the customer may need a bow and case. A little
suggestion may be followed by the purchase of a
violin stand, rosin, strings, a mute, a violin tuner,
and maybe patent pegs. Then, again, the violin stu-
dent may be made interested in instruction books
and music and new violin selections will always get
the attention of the violin player.
It is a fact that the majority of ukulele buyers are
completely ignorant of the uses of the instrument.
Therein are opportunities for the sale of instruction
books. Many buyers of ukuleles express surprise
that there are such things as instruction books. It
is a very common idea that ukulele playing "is
learned out of the head." An enthusiastic beginner
usually buys all the instruction books published.
The dealers keen to observe opportunities know all
these facts and take advantage of them. But there
HARP-O-GRAND
Small Keyless Piano
producing
Maximum Profits in Minimum Space
Small in Size—Big in Results
Only SO in. high; 35 in. wide.
A Triumph in Compactness and Efficiency;
Powerful as Full-sized Piano.
Plays Standard 65-note Music Rolls.
Large Coin Box; Harp Attachment; Beau-
tiful Cabinet.
Dealers Can Make Money Selling This Per-
fect Music-Maker for Small Theatres and
Other Public and Private Purposes.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
are dealers so sleepy they never think of suggsting
accessories to their customers. The barbers who cut
the hair of these dealers will suggest a shave, a
shampoo, a singe, and sing the litany of beautifying
operations that swell the size of the check. If these
dealers select a few shirts at the haberdashery the
clerk will glibly suggest new neckties, new socks, new
underwear or new pocket handkerchiefs, accessories
for the good dresser. Everywhere the music dealer
goes to buy something a wideawake salesman or
saleswoman will call off an accessory list. It is sur-
prising there are any dumbbell dealers.
The bigger the music house the greater the appre-
ciation for the profit opportunities of the accessories.
Possibly it is so because the people who serve the
customers are something more than clerks. They
are salesmen and saleswomen. The clerk merely
wraps up your purchase and makes your change; the
salesman suggests other purchases you would other-
wise not think about. Sometimes they are things you
would have v to go back for later if he hadn't sug-
gested them. The sleepy dealer often excuses his
lack of interest in accessories by saying the business
is "not worth while." But it will be noticed that the
successful merchants have no such view. Everything
that can be sold at a profit is worth while carrying in
stock. When a customer fails to get some accessory
in a store he is disappointed. When the thing hap-
pens a few times he is disgusted with the store and
quits calling there. He realizes that the dealer carries
a poor stock. When a dealer loses the sale of some
accessory that he does not think worth while to
stock, the inquiring customer also loses confidence in
him. The indifferent dealer is blind to the fact that
the customer must go elsewhere for his requirement;
to a more progressive store where the policy is to
hold trade by keeping what the musicians want.
WILSON DRUMMERS' TRAPS
High Merit Characterizes the Line of Accessories
Made by Wilson Bros. Mfg. Co.
An important part of the products manufacturer by
the Wilson Bros. Mfg. Co., 218 to 223 North May
street, Chicago, are traps and accessories required by
drummers. These are equal in merit to the high
quality drums manufactured by the firm. Foremost
in the line are the Wilson pedals whose character for
speed, easy working action and mechanical perfec-
tion is known to the profession everywhere.
The beater arm in the Wilson Patent Pedal is set
so that it strikes the drum off center where the best
tone is produced and positively clears the foot in
motion. This pedal eliminates the excess sway of the
foot board which is so tiring to the drummer and so
commonly found in other pedals. It has direct lever
action, long powerful stroke, adjustable beater rod,
rigid bass drum hoop clamp and can be taken apart in
a few seconds.
The Wilson Junior Ball-bearing Pedal has phenom-
enal speed, easy-working action and direct stroke,
which is made possible through the scientific ball-
bearing construction. It is made of the finest quality
stamped steel, heavily nickeled and highly polished.
It w r eighs but 25 ounces and one screw firmly attaches
it to drum and holds it solid and rigid. In this pedal
an adjustable steel spring regulates tension and pull.
Ball bearings in rocker arm eliminate friction re-
sistance and allow unlimited speed.
How the necessities of the modern drummer are
anticipated and provided by the Wilson Bros. Mfg.
Co. is seen in a glance through the new catalog of
the company. In the catalog an entire section is de-
voted exclusively to traps and accessories. Many of
these, manufactured right in the big factory of the
company have for years been recognized as the finest
on the market.
Those traps and accessories not
made by the Wilson Bros. Mfg. Co. but listed in the
section have been selected after careful investigation
because they have been found to conform to the
Wilson high standard of quality and workmanship.
They are fully covered by the Wilson Guarantee.
B. L. Coleman has taken charge of the talking
machine department of the O. K. Houck Piano Co.,
Memphis, Tenn. For the past six months he has
been in charge of the same department in the Nash-
ville store of the company.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Prts.
j E BOYER, S.c'y
World's largest manufacturer, of High GnuU Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the ute of tke
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable ralve or h*f action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of daaim,
beautiful finish and reliable construction.
~
Conn Instruments are sent to any point in th- U. S. subject to ten tJays free trial, Branch store
agencies will be found in all large eities. Writ e for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
February 17, 1923
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
Title
522
521
520
519
518
517
516
515
514
513
512
511
510
509
508
507
506
Down in Maryland
Fox-trot
Oh, What a Mother I Had.. .Waltz
Rocky Mountain Moon
Waltz
Flower of Araby
Fox-trot
Ivy
Fox-trot
Fate
Fox-trot
Whispering Pines
Fox-trot
Pack Up Your Sins, and Go
to the Devil
Fox-trot
Save the Last Waltz for Me. .Waltz
After You've Said Good-Bye Fox-trot
Boardwalk Blues
Blues
I'm Through (Shedding
Tears Over You)
Fox-trot
That Da-Da Strain
Fox-trot
Carolina Home
Fox-trot
AH Muddled Up
Fox-trot
Got to Cool My Doggies Now Blues
Lost (A Wonderful Girl).. Fox-trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
MUSICAL ACCESSORIES
Their Number and Variety Is Great and Their
Opportunities for Big Profits Fully
Recognized by Live Dealers.
The word accessories stands for the means towards
considerable business for the musical merchandise
dealer. It means the creation of greater interest in
the dealer's stock and stands for the way to bigger
profits. Many dealers are only beginning to realize
the fat profits to be derived from the sale of music
accessories. Every instrument in the musical mer-
chandise stock has its list of accessories and every
sale of an instrument means further sales of the
necesary accessories.
The sale of a violin does not stop at that. In addi-
tion the customer may need a bow and case. A little
suggestion may be followed by the purchase of a
violin stand, rosin, strings, a mute, a violin tuner,
and maybe patent pegs. Then, again, the violin stu-
dent may be made interested in instruction books
and music and new violin selections will always get
the attention of the violin player.
It is a fact that the majority of ukulele buyers are
completely ignorant of the uses of the instrument.
Therein are opportunities for the sale of instruction
books. Many buyers of ukuleles express surprise
that there are such things as instruction books. It
is a very common idea that ukulele playing "is
learned out of the head." An enthusiastic beginner
usually buys all the instruction books published.
The dealers keen to observe opportunities know all
these facts and take advantage of them. But there
HARP-O-GRAND
Small Keyless Piano
producing
Maximum Profits in Minimum Space
Small in Size—Big in Results
Only SO in. high; 35 in. wide.
A Triumph in Compactness and Efficiency;
Powerful as Full-sized Piano.
Plays Standard 65-note Music Rolls.
Large Coin Box; Harp Attachment; Beau-
tiful Cabinet.
Dealers Can Make Money Selling This Per-
fect Music-Maker for Small Theatres and
Other Public and Private Purposes.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
are dealers so sleepy they never think of suggsting
accessories to their customers. The barbers who cut
the hair of these dealers will suggest a shave, a
shampoo, a singe, and sing the litany of beautifying
operations that swell the size of the check. If these
dealers select a few shirts at the haberdashery the
clerk will glibly suggest new neckties, new socks, new
underwear or new pocket handkerchiefs, accessories
for the good dresser. Everywhere the music dealer
goes to buy something a wideawake salesman or
saleswoman will call off an accessory list. It is sur-
prising there are any dumbbell dealers.
The bigger the music house the greater the appre-
ciation for the profit opportunities of the accessories.
Possibly it is so because the people who serve the
customers are something more than clerks. They
are salesmen and saleswomen. The clerk merely
wraps up your purchase and makes your change; the
salesman suggests other purchases you would other-
wise not think about. Sometimes they are things you
would have v to go back for later if he hadn't sug-
gested them. The sleepy dealer often excuses his
lack of interest in accessories by saying the business
is "not worth while." But it will be noticed that the
successful merchants have no such view. Everything
that can be sold at a profit is worth while carrying in
stock. When a customer fails to get some accessory
in a store he is disappointed. When the thing hap-
pens a few times he is disgusted with the store and
quits calling there. He realizes that the dealer carries
a poor stock. When a dealer loses the sale of some
accessory that he does not think worth while to
stock, the inquiring customer also loses confidence in
him. The indifferent dealer is blind to the fact that
the customer must go elsewhere for his requirement;
to a more progressive store where the policy is to
hold trade by keeping what the musicians want.
WILSON DRUMMERS' TRAPS
High Merit Characterizes the Line of Accessories
Made by Wilson Bros. Mfg. Co.
An important part of the products manufacturer by
the Wilson Bros. Mfg. Co., 218 to 223 North May
street, Chicago, are traps and accessories required by
drummers. These are equal in merit to the high
quality drums manufactured by the firm. Foremost
in the line are the Wilson pedals whose character for
speed, easy working action and mechanical perfec-
tion is known to the profession everywhere.
The beater arm in the Wilson Patent Pedal is set
so that it strikes the drum off center where the best
tone is produced and positively clears the foot in
motion. This pedal eliminates the excess sway of the
foot board which is so tiring to the drummer and so
commonly found in other pedals. It has direct lever
action, long powerful stroke, adjustable beater rod,
rigid bass drum hoop clamp and can be taken apart in
a few seconds.
The Wilson Junior Ball-bearing Pedal has phenom-
enal speed, easy-working action and direct stroke,
which is made possible through the scientific ball-
bearing construction. It is made of the finest quality
stamped steel, heavily nickeled and highly polished.
It w r eighs but 25 ounces and one screw firmly attaches
it to drum and holds it solid and rigid. In this pedal
an adjustable steel spring regulates tension and pull.
Ball bearings in rocker arm eliminate friction re-
sistance and allow unlimited speed.
How the necessities of the modern drummer are
anticipated and provided by the Wilson Bros. Mfg.
Co. is seen in a glance through the new catalog of
the company. In the catalog an entire section is de-
voted exclusively to traps and accessories. Many of
these, manufactured right in the big factory of the
company have for years been recognized as the finest
on the market.
Those traps and accessories not
made by the Wilson Bros. Mfg. Co. but listed in the
section have been selected after careful investigation
because they have been found to conform to the
Wilson high standard of quality and workmanship.
They are fully covered by the Wilson Guarantee.
B. L. Coleman has taken charge of the talking
machine department of the O. K. Houck Piano Co.,
Memphis, Tenn. For the past six months he has
been in charge of the same department in the Nash-
ville store of the company.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Prts.
j E BOYER, S.c'y
World's largest manufacturer, of High GnuU Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the ute of tke
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable ralve or h*f action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of daaim,
beautiful finish and reliable construction.
~
Conn Instruments are sent to any point in th- U. S. subject to ten tJays free trial, Branch store
agencies will be found in all large eities. Writ e for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
February 17, 1923
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
Title
522
521
520
519
518
517
516
515
514
513
512
511
510
509
508
507
506
Down in Maryland
Fox-trot
Oh, What a Mother I Had.. .Waltz
Rocky Mountain Moon
Waltz
Flower of Araby
Fox-trot
Ivy
Fox-trot
Fate
Fox-trot
Whispering Pines
Fox-trot
Pack Up Your Sins, and Go
to the Devil
Fox-trot
Save the Last Waltz for Me. .Waltz
After You've Said Good-Bye Fox-trot
Boardwalk Blues
Blues
I'm Through (Shedding
Tears Over You)
Fox-trot
That Da-Da Strain
Fox-trot
Carolina Home
Fox-trot
AH Muddled Up
Fox-trot
Got to Cool My Doggies Now Blues
Lost (A Wonderful Girl).. Fox-trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).