PRESTO
20
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, HammerSyPunchings,
Music Wire, Tuning Pins, Player
Parts, Hinges, Casters
A FULL LINE OF MATERIALS for PIANOS and ORGAN
ff^hen in Need of
SUPPLIES
Communicate with Us
American Piano Supply Co.
110-112 E. 13th St.
New York
SCHAFF
Piano String Co.
Manufacturers of
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Corner Lewis Street
CHICAGO
December 30, 1922.
HOLIDAY ROLL TRADE
Opportunities of the Coming Weeks Point to
Plain Duty of the Lively Music
Dealer.
No music dealer needs proof of the potency of
the "Say It With Music Rolls" as a suggestive
phrase in the weeks before Christmas. The music
roll has been specially presented in other years and
always with profitable results for the enterprising
dealers. This year as before the main purpose is for
dealers to associate the music roll with the Santa
Claus idea. Playerpiano music rolls as gifts. That
is the thought that distinguishes the advertising of
music houses from now to New Year.
Already in the larger cities and the ambitious
cities not so large, the music dealers are reaping the
harvest which in the gladsome days before New
Year will show a profitable result.
The adver-
tising men have produced copy animated with the
thought of a family made more happy with gifts
of player music rolls. Many are treating the theme
in original ways that more effectively impress the
thought. The window dressers too are making the
most of the roll in creating original displays.
The geniuses in the window trimming are not
daunted by the limitation in possibilities in handling
display of rolls. There are no display limitations to
the good window dressing artist. He does not stop
at piles of boxes or festoons of paper but brings
the scene painter and the electric light mechanician
to his aid. It is not a time to bunch his hits on any
one number in the bulletin of rolls but to achieve
results for all the line. Let the holiday gift buyer do
his own choosing is his motto.
Recording the performances in the advertising and
displaying of music rolls always suggestive of action
along the same lines by keen dealers. The action of
Sherman Clay & Co., San Francisco, recently in its
successful method of advertising Q R S music rolls
is a good instance to relate. Advertisements in the
newspapers told the public that Q R S would be feat-
ured during the week by the Whitehead Pavilion
Orchestra. The Pavilion is a popular place but the
announcement of the appearance of the mysterious
"Q R S" intrigued music lovers besides the ones
with the Pavilion habit. Whitehead's music is always
an attraction but the newspaper ad. brought visitors
in unusual numbers to the Pavilion. The pleasure
was general and freely expressed when it was dis-
covered that the mysterious "Q. R. S." was Mrs.
Carrie Pease, head of the music roll department of
Sherman, Clay & Co., and that her contribution to
the musical feature of the evening was the expert
playing of choice numbers from the bulletin of
Q R S music rolls made by the Q R S Music Roll
Co., Chicago.
ROSEWOOD IN NICARAGUA
PERFECT PUNCHINGS
AT
CFGDEPEL&CO
137 E A S T I3 T -* ST.
NEW
YORK
Quantities May Be had, under Certain Conditions,
to Meet Seemingly Growing Demand.
There seems to be a demand in the United States
for rosewood. It has been offered in Nicaragua for
$36 a long ton, f. o. b. Corinto, the logs having a
minimum length of 6 feet and a diameter of 8 inches.
An offer of $32, f. o. b. Corinto, received from an
American firm stipulating that half the logs be over
12 inches in diameter, was not accepted because it
is difficult to guarantee that diameter, and also nearly
all of the rosewood in the district is bringing $30 a
ton on car at Corinto. In addition the loading and
export charges are between $4 and $5.
American firms desiring rosewood or lignum vitae
must offer an f. o. b. Corinto price with a clear un-
derstanding as to the size, quantity, and quality of
wood. It is suggested that any firm desiring a quan-
tity of these v/oods send a representative to Nica-
ragua, as local shippers are strongly inclined to de-
mand that the wood be accepted in Corinto. 1'he
logs are to be had in almost any quantity, but for-
Comstock, Cheney & Co.
Ivory Cutter* *nd Manufacturers
fiano Keys, Actions •* Hammers
iVORY AND COMPOSITION-COVERED OROAN KEYS
The dnljr Comf any Furnishing the Keys, Aollons, Hammers and Brackets Complex
R. p s . station: Essex, Conn.
Qfhce and Factories: Ivory ton*
mer difficulties over shipments and the present scar-
city of local capital make it difficult to interest local
firms. American firms desiring rosewood are cau-
tioned to ask for nambar, not cocobolo, there being
some confusion as to latter term and none as to the
former.
WEEK'S BEST SELLERS
Songs, Music Rolls and Phonograph Records in
Good Demand in the Stores.
Sheet Music: "Tana." ''Who Cares?" "Lost (A
Wonderful Girl)." "Love of the Ages." "Two Little
Wooden Shoes." "Lovable Eyes."
Brunswick Records: "Santa Claus Hides in the
Phonograph" and "Christmas Morning at Clancey's."
"I Found a Four Leaf Clover" and "Two Little Ruby
Rings." "Lovin' Sam" and "He Loves It."
Columbia Records: "Carolina in the Morning" and
"Silver Swanee." "Bee's Knees" and "Lovin' Sam."
"The Spoiled Cornet Solo" and "Sicilian Rose."
Edison Records: "Lonesome Mama Blues" and "I
Gave You Up Just Before You Threw Me Down."
"Kiss Mama, Kiss Papa" and "Jimmy." "Silent
Night" and "Nazareth."
Gennett Records: "Those Star-Spangled Nights
in Dixie Land" and "All Muddled Up." "Japanese
Moon" and "I'm Through Shedding Tears Over
You." "Yankee Doodle Blues" and "Stop Your Kid-
ding."
Mel-O-Dee Rolls: "Toot Toot Tootsie." "To-
morrow." "Three o'Clock in the Morning."
Okeh Records: "My Buddy" and "Mellow Moon."
"Tomorrow Morning" and "Pharaoh Land." "Okeh
Laughing Record."
Q R S Rolls: "I'll Build a Stairway to Paradise."
"Sister Kate." "Tomorrow."
Victor Records: "Tell Her I Love Her So."
"Carolina in the Morning" and "Cow Bells." "Santa
Claus Tells of Mother Goose Land."
Vocalion Records: "Where Is the Man of My
Dreams?" and "Just as Long as You Have Me."
"Old Time Waltzes." "Don't Bring Me Posies" and
"Rose of the Rio Grande."
E X T E N D I N G IN CLEVELAND.
Dunn's Music Store, Cleveland, O., will soon open
a branch in the East 105th street business section.
The Columbia line is carried and this will be promi-
nently featured in the new location when the formal
opening takes place.
Established 1867
Strauch Bros.
All Well-posted Piano Dealers, Sales-
men, and the Piano Buying Public
recognize the value of this name on a
Piano Action,
For more than 55 years it has been associ-
ated with the best products of the Piano
industry. It has always represented
Quality and Merit
When a Piano Action bears the name of
Strauch Bros, it is an additional guarantee
of the quality of the instrument containing it.
STRAUCH BROS.,Inc.
Piano Actions, Hammers and Repairs
327 to 347 Walnut Ave., at 141*t Street
NEW YORK
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO
ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
FACTORIES:
Wast Forty-Fifth Street, Tenth Avenue and West
Forty-Sixth Street.
OFFICE:
457 West 45th Street
NEW YORK
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