6
PRESTO
BALDWIN GRAND FOR
LA JUNTA HIGH SCHOOL
Colorado Educational Institution Selects Instrument
for Cincinnati New Auditorium.
La Junta, Colorado, recently completed one of
the finest High School buildings in the entire state.
The above photograph shows the delivery of a Bald-
November 18, 1922,
ideal; and the action is the perfection of responsive-
ness.
Steger grands are available in several sizes, includ-
ing the extremely "small grand." Quality consid-
ered, the prices are remarkably low, and, I under-
stand, convenient terms may be arranged.
In planning your new home, why not stop at the
Steger display rooms and secure (without charge) a
paper floor pattern. When spread out, it shows how
little room the piano would occupy. This is a clever
way of finding out in advance how to arrange the
music room.
A PALATIAL WAREROOM
FOR GRANDS EXCLUSIVELY
Moist Piano Co. Will Conduct One of Its Chicago
Stores on Unique Plan.
A BALDWIN DELIVERY.
win Grand Piano which was purchased for the audi-
torium of this building. Mr. Joseph Adamek, local
Baldwin dealer, is in the foreground, superintending
operations.
THE STEGER GRAND AS
SEEN BY "THE SHOPPER"
Clever Writer in Chicago Evening Post Tells How
Instrument Suits Perfect Home.
Ruth Lobdell, "The Shopper," whose page in the
Chicago Evening Post is closely read by a great num-
ber of intelligent people who make a joy as well as
a profitable incident out of every buying event, last
week took household furnishings as her topic, and as
"center of the picture" she named the piano. This is
what she said:
If I were to put on my thinking cap, and plan the
loveliest, happiest, most complete home possible. I
know how I'd go about it. There'd be the library,
with the idea of quiet comfort emphasized and loads
of rooms for my best beloved books! There'd be
the cheery sun parlor; there'd be the dining room
with its period furniture. But the very center of the
picture would be the music room with its grand
piano—a Steger, of course.
For the truly artistic and well planned home,
there's no piano to compare with the Steger grand.
It's an instrument that fits gracefully any room—even
the moderate sized. It is dignified in design, hand-
some in finish. Musically, it is an inspiration. The
tone is extraordinarily beautiful, with a resonant,
singing quality. For voice accompaniment, it is
Is there anywhere in the world a piano house de-
voted exclusively to fine grand pianos? If so, where
is it? But there will be one in Chicago—on the
great Piano Row, between Jackson boulevard and
Van Buren street, on Wabash avenue.
The S. A. Moist Piano Co. must have credit for
the splendid enterprise. It will be the largest array
of Grand pianos in the history of the trade, if all the
plans are carried forth as planned—and all who know
Mr. Moist will believe that the plans will be per-
fected to the last degree. For Mr. Moist has shown
that he is a piano man par excellence.
The exclusively Grand establishment is now being
rearranged and when ready it will have been re-
decorated in artistic style—in keeping with its pur-
poses. The line of Grands has been partially selected,
and it will comprise the Vose, Bradbury, Henry F.
Miller, W. P. Haines & Co., Behning and others still
to be named. From this brief mention it will be
seen that Mr. Moist has concluded to broaden the
retail piano business in so far as pertains to a repre-
sentation of Grands never before presented in pre-
cisely the same manner. The wareroom of Grands
will afford a spectacle worthy of the visit of any one
interested in pianos.
PRAISE FOR HARDMAN.
Forbes & Wallace, 392 Main street, Springfield,
Mass., some time ago furnished a Hardman piano,
made by Hardman, Peck & Co., New York, to the
Municipal Auditorium in the Massachusetts city. A
letter recently received by the Hardman represen-
tative from Arthur H. Turner, municipal organist,
is one of satisfaction at the admirable tone qualities
and merits when used with an orchestra. In addi-
tion to his position of municipal organist, Mr. Turner
is also director of the Municipal Orchestra.
STARR IN OREGON.
Charles Soule, Portland, Ore., Northwestern repre-
sentative of the Starr Piano Company, has moved
the offices and warehouse of the company from the
second floor of the Blake-McFall building to No. 22
North Tenth street, on account of better shipping
facilities at the new location.
SWAN PIANOS
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application.
The tremendous
5^
ority of^the SWAM Reed
Organs over all others" lies
in the absolute mechanism
and scientific perfection i»
the bellows action and stop
action, making it the best
value in modern o r g a n
building.
""V ifta* /*V li
S. N. SWAN ft SOUS, *•««>«••»». FREEPORT, I L L
PROMPT RESPONSE TO
KENNEDY SUGGESTION
Plan Outlined in Recent Letter of National
Association Secretary Warmly Accepted
in Many Places.
In the third of his series of letters to the members
of the National Association of Music Merchants and
the retail music trade generally, Matt J. Kennedy,
secretary of the national association named recently
urged action by local associations in promoting con-
certs at Christmas time. The object set forth was
to provide funds for making the time one of greater
joy for the kiddies of the poor.
The response of the trade to Mr. Kennedy's sug-
gestion has been prompt and warm. Following is a
letter received from E. P. Tucker, president of the
Music Trades Association of Southern California,
with reference to the Christmas concert.
This is
merely a sample of the letters coming in from all
over the country to Mr. Kennedy:
Los Angeles, Cal., November 9, 1922.
Dear Mr. Kennedy: Your form letter dated Octo-
ber 31st was received and promptly taken up at our
regular monthly meeting last evening.
You will be pleased to know that the idea was
unanimously voted a world beater and a strong com-
mittee was forthwith appointed, with instructions to
secure the foremost talent in Los Angeles for a bene-
fit concert, to be put on along the lines suggested in
your letter.
Hoping- in due time to be able to report to you. a
concert worthy of this community and proceeds for
the kiddies of sizable proportion, I again compliment
you and remain,
Sincerely yours,
E. P. TUCKER,
President, Music Trades Ass'n of
Southern California.
NEWCOMERS TO THE AMPICO.
Two notable additions to the Ampico headquarters
forces have recently been announced. Franklin G.
Dunham has been engaged as head of the Educational
Department of the American Piano Company, and
John T. Howard as general assistant in the Ampico
Department to Dr. Sigmund Spaeth and Mr. Henry
Souvaine.
Mr. Dunham has had much experience
with musical educational work, and with the selling
to school systems.
Mr. Howard comes to the
Ampico staff from editorial and advertising work on
"The Musician" and other periodicals.
FROM ST. LOUIS.
P. F. Conroy, head of the Conroy Piano Company,
St. Louis, called on several piano manufacturers in
Chicago this week. The thriving St. Louis firm is
particularly active in distributing playerpianos of the
finer kind and its strong and original advertising is
directed towards that desirable end. Mr. Conroy is
a chronic optimist and of course radiates his feelings.
He buys as he thinks.
The Greatness of a Piano should be Measured
by its Scale, not by the name on the Fallboard.
The scales from which we build
are designed and originated by C. C. Chickering who
commands a fund pi piano tradition and experience reach-
ing back into the very beginnings of the piano industry.
CHICKERING BROTHERS
Office and Factory:
South Park Avenue and 23rd Street'
Chicago
WESER BROS., Inc.
WRITE FOR CATALOGUE AND DETAILS
OF TERRITORY AVAILABLE
528 W. 43rd St., New York
Manufacturers Pianos—Player-Pianos
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