Presto

Issue: 1922 1895

6
PRESTO
BALDWIN GRAND FOR
LA JUNTA HIGH SCHOOL
Colorado Educational Institution Selects Instrument
for Cincinnati New Auditorium.
La Junta, Colorado, recently completed one of
the finest High School buildings in the entire state.
The above photograph shows the delivery of a Bald-
November 18, 1922,
ideal; and the action is the perfection of responsive-
ness.
Steger grands are available in several sizes, includ-
ing the extremely "small grand." Quality consid-
ered, the prices are remarkably low, and, I under-
stand, convenient terms may be arranged.
In planning your new home, why not stop at the
Steger display rooms and secure (without charge) a
paper floor pattern. When spread out, it shows how
little room the piano would occupy. This is a clever
way of finding out in advance how to arrange the
music room.
A PALATIAL WAREROOM
FOR GRANDS EXCLUSIVELY
Moist Piano Co. Will Conduct One of Its Chicago
Stores on Unique Plan.
A BALDWIN DELIVERY.
win Grand Piano which was purchased for the audi-
torium of this building. Mr. Joseph Adamek, local
Baldwin dealer, is in the foreground, superintending
operations.
THE STEGER GRAND AS
SEEN BY "THE SHOPPER"
Clever Writer in Chicago Evening Post Tells How
Instrument Suits Perfect Home.
Ruth Lobdell, "The Shopper," whose page in the
Chicago Evening Post is closely read by a great num-
ber of intelligent people who make a joy as well as
a profitable incident out of every buying event, last
week took household furnishings as her topic, and as
"center of the picture" she named the piano. This is
what she said:
If I were to put on my thinking cap, and plan the
loveliest, happiest, most complete home possible. I
know how I'd go about it. There'd be the library,
with the idea of quiet comfort emphasized and loads
of rooms for my best beloved books! There'd be
the cheery sun parlor; there'd be the dining room
with its period furniture. But the very center of the
picture would be the music room with its grand
piano—a Steger, of course.
For the truly artistic and well planned home,
there's no piano to compare with the Steger grand.
It's an instrument that fits gracefully any room—even
the moderate sized. It is dignified in design, hand-
some in finish. Musically, it is an inspiration. The
tone is extraordinarily beautiful, with a resonant,
singing quality. For voice accompaniment, it is
Is there anywhere in the world a piano house de-
voted exclusively to fine grand pianos? If so, where
is it? But there will be one in Chicago—on the
great Piano Row, between Jackson boulevard and
Van Buren street, on Wabash avenue.
The S. A. Moist Piano Co. must have credit for
the splendid enterprise. It will be the largest array
of Grand pianos in the history of the trade, if all the
plans are carried forth as planned—and all who know
Mr. Moist will believe that the plans will be per-
fected to the last degree. For Mr. Moist has shown
that he is a piano man par excellence.
The exclusively Grand establishment is now being
rearranged and when ready it will have been re-
decorated in artistic style—in keeping with its pur-
poses. The line of Grands has been partially selected,
and it will comprise the Vose, Bradbury, Henry F.
Miller, W. P. Haines & Co., Behning and others still
to be named. From this brief mention it will be
seen that Mr. Moist has concluded to broaden the
retail piano business in so far as pertains to a repre-
sentation of Grands never before presented in pre-
cisely the same manner. The wareroom of Grands
will afford a spectacle worthy of the visit of any one
interested in pianos.
PRAISE FOR HARDMAN.
Forbes & Wallace, 392 Main street, Springfield,
Mass., some time ago furnished a Hardman piano,
made by Hardman, Peck & Co., New York, to the
Municipal Auditorium in the Massachusetts city. A
letter recently received by the Hardman represen-
tative from Arthur H. Turner, municipal organist,
is one of satisfaction at the admirable tone qualities
and merits when used with an orchestra. In addi-
tion to his position of municipal organist, Mr. Turner
is also director of the Municipal Orchestra.
STARR IN OREGON.
Charles Soule, Portland, Ore., Northwestern repre-
sentative of the Starr Piano Company, has moved
the offices and warehouse of the company from the
second floor of the Blake-McFall building to No. 22
North Tenth street, on account of better shipping
facilities at the new location.
SWAN PIANOS
SWAN ORGANS
are of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application.
The tremendous
5^
ority of^the SWAM Reed
Organs over all others" lies
in the absolute mechanism
and scientific perfection i»
the bellows action and stop
action, making it the best
value in modern o r g a n
building.
""V ifta* /*V li
S. N. SWAN ft SOUS, *•««>«••»». FREEPORT, I L L
PROMPT RESPONSE TO
KENNEDY SUGGESTION
Plan Outlined in Recent Letter of National
Association Secretary Warmly Accepted
in Many Places.
In the third of his series of letters to the members
of the National Association of Music Merchants and
the retail music trade generally, Matt J. Kennedy,
secretary of the national association named recently
urged action by local associations in promoting con-
certs at Christmas time. The object set forth was
to provide funds for making the time one of greater
joy for the kiddies of the poor.
The response of the trade to Mr. Kennedy's sug-
gestion has been prompt and warm. Following is a
letter received from E. P. Tucker, president of the
Music Trades Association of Southern California,
with reference to the Christmas concert.
This is
merely a sample of the letters coming in from all
over the country to Mr. Kennedy:
Los Angeles, Cal., November 9, 1922.
Dear Mr. Kennedy: Your form letter dated Octo-
ber 31st was received and promptly taken up at our
regular monthly meeting last evening.
You will be pleased to know that the idea was
unanimously voted a world beater and a strong com-
mittee was forthwith appointed, with instructions to
secure the foremost talent in Los Angeles for a bene-
fit concert, to be put on along the lines suggested in
your letter.
Hoping- in due time to be able to report to you. a
concert worthy of this community and proceeds for
the kiddies of sizable proportion, I again compliment
you and remain,
Sincerely yours,
E. P. TUCKER,
President, Music Trades Ass'n of
Southern California.
NEWCOMERS TO THE AMPICO.
Two notable additions to the Ampico headquarters
forces have recently been announced. Franklin G.
Dunham has been engaged as head of the Educational
Department of the American Piano Company, and
John T. Howard as general assistant in the Ampico
Department to Dr. Sigmund Spaeth and Mr. Henry
Souvaine.
Mr. Dunham has had much experience
with musical educational work, and with the selling
to school systems.
Mr. Howard comes to the
Ampico staff from editorial and advertising work on
"The Musician" and other periodicals.
FROM ST. LOUIS.
P. F. Conroy, head of the Conroy Piano Company,
St. Louis, called on several piano manufacturers in
Chicago this week. The thriving St. Louis firm is
particularly active in distributing playerpianos of the
finer kind and its strong and original advertising is
directed towards that desirable end. Mr. Conroy is
a chronic optimist and of course radiates his feelings.
He buys as he thinks.
The Greatness of a Piano should be Measured
by its Scale, not by the name on the Fallboard.
The scales from which we build
are designed and originated by C. C. Chickering who
commands a fund pi piano tradition and experience reach-
ing back into the very beginnings of the piano industry.
CHICKERING BROTHERS
Office and Factory:
South Park Avenue and 23rd Street'
Chicago
WESER BROS., Inc.
WRITE FOR CATALOGUE AND DETAILS
OF TERRITORY AVAILABLE
528 W. 43rd St., New York
Manufacturers Pianos—Player-Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
November 18, 1922.
Christman
SOME WESTERN AMPICO WEEKS
The procession of Elinor Whittemore, violinist, and
Phillip Gordon, pianist, throughout a series of Am-
pico weeks brought tremendously enthusiastic re-
ports from dealers, local press and public in the
West.
In Denver, as the accompanying picture
shows, these two artists and the Ampico filled the
Auditorium to its capacity of 3,500, and the Charles
feet technical precision of Mr. Gordon's playing, the
buoyancy and dash and delightful poetry of inter-
pretation." "Miss Whittemore," it continued, "is a
violinist of exceptional skill," with a "wonder work
of tone color."
The week of Miss Whittemore, Mr. Gordon and
the Ampico playing in the Spreckds Theatre, San
E. Wells Music Company reports that 450 chairs had
to be placed behind the performers on the stage, but
that even so 1,500 or more were turned away.
The Arizona Ampico Week was equally popular
and effective in its results, under the auspices of the
Redewill Music Company, of Phoenix. Concerts
were given by the two artists and the Ampico in
Mesa, Chandler and Phoenix, heard each time by a
large audience. Phoenix papers spoke of the "per-
Diego, California, was, as reported by the Evening
Tribune, "filled the theater to capacity, and it is
doubted if there has ever been a more attentive
audience." This remarkable concert was due to the
courtesy of the Thearle Music Company, of San
Diego. After superlative praise for both artists, the
Evening Tribune tells "how faultlessly the Ampico
in the Knabe reproduced the art of great, well-known
pianists."
OLD-TIME THANKSGIVING
WITH NEW-TUNE MUSIC
in the same city. Harold Berson is manager and
proprietor:
The Curry & Harper Music Store is nicely situat-
ed at 116 N. Front street, Columbus, O.
The store of the Standard Music Co., Atlantic
City, N. J., has been remodeled and redecorated.
The Sawyer Music Shop has been opened in
Orange, Cal.
E. H. Ambrosa will move next week to larger
quarters in Durham, Conn.
Reinhardt's Music Shop is now in larger quarters
in the Peabody Hotel Building, Memphis, Tenn.
Arlie Heffner will open a new music store next
week in Charlotte, Mich.
A piano department has been added by the White
Plains Furnture Co., White Plains, N. Y.
Smith & Geary is the name of a new musir store
in New Bedford, Mass.
It has become a recognized that
" The
First
Touch
9
Tells'
(.Reg. U. S. Pal. Off.)
that there is a fineness of
quality unsurpassed and a
beauty rarely equalled, in
The Famous
Studio Grand
Only 5 feet Long
Different in Tone, in Touch,
in Appearance, and in all that
makes a piano beautiful.
And the Christman
REPRODUCING GRAND
stands alone in its class,
which is the highest.
Don't neglect to investi-
gate what the Christman
can do for you.
"The
First
Touch
Tells"
(Reg. U. S. Pat. Off.)
And Now is the Best Time to
Begin to win trade which will
insure Better Business next
year.
Write to-day for
particulars.
Christman Piano Co.
597 E. 137th Street
New York
That Is the Possibility Suggested in the November
Advertising for Gulbransen Player.
The Thanksgiving spirit is joyously present in the
national advertising for November by the Gulbran-
sen-Dickinson Co., Chicago. In the Saturday Eve-
ning Post of November 11 a typical family scene of
an old-fashioned Thanksgiving with new-fashioned
music. This suggestive Gulbransen talk accompanies
the picture:
Old-fashioned in spirit—old-fashfoned in observ-
ance—-old-fashioned in good things to eat—but new-
fashioned in music. Because—there's a Gulbransen,
the modern musical instrument. A Gulbransen that
anyone can play—yes—but more than that—a Gul-
bransen that anyone can play well. So well, in fact,
that it fools the folks in the next room into thinking
it is hand-playing!
This is not a dream—not a boast. It is being
done in thousands of homes with this most highly-
developed, this most enjoyed of musical instruments.
Due to two things: First, superiority of Gulbransen
performance; second, Gulbransen instruction rolls,
which quickly teach correct playing.
Spring a surprise in your own family circle. Top
off the Thanksgiving feast with music—artistic music
—with you the artist.
SOME OF THE LATE CHANGES
IN RETAIL PIANO TRADE
Changes, Renewals and New Enterprises in Different
Parts of the Country.
' The John Church Company has opened a piano
store in the Milne building at 124 West Main street,
Morrison, 111.
The R. Wurlitzer Co. store, Milwaukee, Wis., was
moved to 421 Broadway, this week.
The J. W. Jenkins Sons' Music Co., Kansas City,
Mo., has secured a building in Wichita, Kans., and
will establish a new branch there.
The J. L. Morris Music Shop was recently opened
in Athens, Ga.
H. W. Allen is the proprietor of the H. W. Allen
Music Co., Sanford, Fla. He was formerly with Har-
wood & Wilson, Inc., Palm Beach.
The H. Berson Piano Co., New York, has opened
a new branch store at 222 W. Thirty-fourth street,
STEINWAY IN INDIANAPOLIS.
The first of the new year will find the Indianapolis
branch of Steinway & Sons, in new and bigger quar-
ters. The new location is 225 North Pennsylvania
avenue and the selection was made by Paul H.
Schmidt and Theodore E. Steinway, of Steinway &
Sons, New York, during a recent visit to Indianapo-
lis. The situation of the new store is one of the
most desirable in the business section and the struc-
ture has sufficient flood space to accommodate the
increased business anticipated for the future.
PROGRESSIVE ALABAMA FIRM.
The E. Ew Forbes & Son Piano Co., Birmingham,
Ala., which successfully handles the Stultz & Bauer,
Steger & Sons and other pianos and players has com-
pleted plans for remodeling its store, the result of
which will be the addition of two new piano display
rooms. Maurice D. Manning, the new manager, has
increased his piano sales force to ten, all experienced
closers.
OPENS FINDLAY BRANCH.
B. S. Porter & Son, Lima, O., has leased a building
at 513 S. Main street, Findlay, O., and is remodeling
it into a store suitable for the music trade. Pianos,
talking machines and rolls and records will be han-
dled in the progressive manner of the widely-known
Lima firm. J. Ed. Porter, proprietor of the company,
is superintending the preparations for the opening of
the Findlay branch.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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