Presto
Issue: 1922 1895 - Page 23
23
PRESTO
November 18, 1922.
SHEET MUSIC TRADE
STRAIGHT FROM
THE SHOULDER
son and Mazza. The price is 20 cents—for both, of
course. Thus there is economy to the music buyer.
These songs are singable, and both are good, clean
lllllllllllllllllllillllllllllllllllllllllllllllllHlllllllllllllIIIIIH offerings in sentiment and versification. They are
arranged and the "Sweet One" presents some
THE COMBINED CIRCULATION well
ideas which should make it popular. There
OF PRESTO (EST. 1884), AND MUS- is catchy
a pleasing change in the movement of the chorus
ICAL TIMES (EST. 1881), IS BY FAR and the piano part carries the melody all through,
THE LARGEST IN THE FIELD OF making it easy for the singer.
"Keep a Smilin' " is similarly arranged, with the
THE MUSIC TRADE. COMBINA- melody
clearly denned in the accompaniment. The
TION RATES OF SPECIAL AT- melody is
conventional, but pleasing, and the slow
TRACTIVENESS FOR ADVERTIS- movement of the chorus affords the needed change.
Both songs are in 4-4 time, and, by a coincidence,
ING SPACE IN BOTH PAPERS also,
both are in the key of F—one flat.
WILL BE MADE TO MUSIC PUB-
"Sometime, a Harmony Waltz Ballad." Lyric by
LISHERS.
Robert H. Cloud, music by Mrs. R. M. Walsh.
Walsh & Walsh, Fort Wayne, Ind. Title page pre-
This department is designed to advance the sales sents the suggestion of occultism, the ghostly form
of sheet music, and give any current information in of the presumably lost one being shown in shadow.
A pleasing waltz melody, with the piano part in
the Sheet Music Trade.
full
chords, and carrying the melody throughout.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays Lyric is of the semi-gloomy character so popular at
this time—the "I Heard You Calling Me" sort of
those who merchandise it properly.
thing. It is, nevertheless, a good song with a "some-
The conductor of this department will review time, sometime" refrain which will win the popular
any numbers that are sent in for the purpose. It is singers. The song is particularly well put forth, the
not the intent to criticise, but to review these offer- engraving and printing by Rayner, Dalheim & Co.,
ings, giving particular information of the theme and being clear and attractive to the eye. A good orches-
a description of the musical setting of the number tra score accompanies this song which was arranged
discussed.
by the writer of the lyric, who is evidently a skilled
Address all communications to Conductor Sheet musician. Leaders will find this offering a useful
Music Dept., Presto. 407 S. Dearborn, Chicago, 111. one.
Open Letter to Writer's Monthly, Writer's Di-
gest, Student Writer, and Any Publication
Interested in the Suppression of the Fake
Composer and Song Publisher.
TO PUBLISHERS
By T. ROGERS LYONS.
I know of no work that is of greater value, to
the whole country, to literature as a whole, to editors
as a class, than the trade journals in the field closely-
familiar to this writer. And certainly no trade any-
where has more helpful suggestions, more suggestive
criticism, more guides and, what is of vital impor-
tance, more news of the markets, than is furnished
the writing fraternity by its excellent trade press.
The multitudes of publications open to the writer,
where he can go in and stand on his own feet against
all comers, where he can sell his claims, in competi-
tion with the richest and most famous of modern au-
thors, makes for a condition where trade journals
serve both the seller and the purchaser. And in the
main these journals serve both well.
These writers' journals do well to encourage au-
thorship, because there is an open market for their
wares, where the fittest (in the editor's eyes) may
win rewards, with the sky the limit. And no one con-
nected with the writing game in any capacity can
regret the fullest information, and the widest pub-
licity, that is given all conditions of the writer's mar-
ket.
Some Sheet Music Facts.
What has been here said is true of every written
thing but one, and it is regrettable that the trade jour-
nalism of writerdom does not (chemically speaking)
isolate that one.
BACK TO SHEET MUSIC.
From ten years' daily experience with the sheet
The revival of an old and popular feature in the music trade, and more than five years of that time an
business of the Eberhardt-Hays Music Co., Wichita, earnest digger into things that would benefit the sheet
Some More Popular Numbers of More Than Kans., the sheet music department, is being widely music trade, I have had some truths forced home to
advertised in the newspapers and in the special liter- me that seem to be just a little short of T E R R I B L E .
Common Promise in Which Singers Will
ature of the house. The sheet music stock was dis-
And, I hope all unwittingly, the high class maga-
Be Interested.
continued four years ago owing to the demands for
zines,
the newspapers, and the writer's trade journals,
more space for the piano department. It was a sur-
Ed. Madden, 113 Michaels street, Syracuse, N. Y., prise to the trade of Wichita at the time as the house are furnishing the urge that rushes thousands each
has sprung something new in the sheet music game. had built up a pretty good business in sheet music year into the maw of the grafter.
Fortunes have been taken from the unsuspecting,
He is putting forth a sort of duplex sheet music and music books for teachers. The revived sheet
which he calls the "Newstyle" and in which two music department in the Eberhardt-Hays Music Co., to the enormous total of almost one million dollars
songs are offered in place of one. While there are will be advertised in the spirited manner of that a year, by creating the belief that the "outside" writ-
er of "song poems" has an open chance to write a
only three sheets of leaves, there are, of course, six house.
"hit" and get the big money that is supposed to be
pages. When folded there are two songs, and the
paid for these "played up" popular songs.
two titles appearing on either front, or back, as you
choose to put it. Both titles are colored and illus-
Unlike any thing else that is written, "SONG
trated. The sample Newstyle sheet music sent to
POEMS" have no market. Yet, from the printed
Presto contains "Keep a Smilin'" ("That's What
word in every kind of publication, we are asked to
Mary Said") and "Sweet One" ("What Could Be
believe that they are the most easily marketed of
Sweeter"). The lyric of the latter is by Mr. Madden
any thing that is written!
music by John S. Dobson. The former is by Dob-
Market for Song Poems.
"WISHING ALL THE TIME"
Most
advertisements
asking for song poems are
An Alluring Fox Trot Ballad
traps, pure and simple, as can be proved from the
records at Washington, by the hundreds of these ad-
"LOVE ROSE"
MAKE WAY
vertisers who have been tried and jailed since 1913.
Another Pretty Fox Trot Song
In every case, in all these cases, not a single author
FOR THE
was ever PAID one dollar. On the contrary, thou-
"DREAM MAN"
SONG REVIEWS
Four Real Song Hits!
FORE!
Four Foremost Sellers
"LOVE OF THE AGES"
Fox Trot Ballad Supreme
"TEARS OF OUR LAST GOOD-BYE"
A Charming Waltz Ballad
Endorsed and Sung by Cyrena Van Gordon
"DREAMING OF LOVE'S OLD DREAM"
The Song Y<»u Have Been Waiting For—
"You're the One Little Girl for Me"
A Ballad You Will Never Forget
"When I Dream that Auld Erin is Free"
BERARDI-COCCIA MUSIC PUB.
COMPANY
92 Grape St.,
ROCHESTER, N. Y.
NEW YORK OFFICE
1545 Broadway, New York City
A Tribute to Ireland's Independence
HERBERT J. GOTT
CHICAGO OFFICE
1562 Milwaukee Ave., Chicago, 111.
Successors to
GOTT ® HENDERSON
166 W. JACKSON BLVD.
CHICAGO
Estimates
Lgest
Music Printers
ANY PUBLISHER
\
OUR REFERENCE
„/
<
BAYNER DALHEIM & C a
_
WORK DONE BY
ALL PROCESSES
REMICK SONG HITS
Nobody Lied
Sweet Indiana Home
My Buddy
California
Tomorrow Will Be Brighter
Than Today
Carolina in the Morning
Silver Swanee
Childhood Days
When Shall We Meet Again
Lovable Eyes
Out of the Shadows
Your Eyes Have Told Me So
Dixie Highway
Just a Little Blue
Polly
J. H. REMICK & CO.
New York
Chicago
Detroit
054-2060 W.Lake St.. Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
^
PRESTO
November 18, 1922.
SHEET MUSIC TRADE
STRAIGHT FROM
THE SHOULDER
son and Mazza. The price is 20 cents—for both, of
course. Thus there is economy to the music buyer.
These songs are singable, and both are good, clean
lllllllllllllllllllillllllllllllllllllllllllllllllHlllllllllllllIIIIIH offerings in sentiment and versification. They are
arranged and the "Sweet One" presents some
THE COMBINED CIRCULATION well
ideas which should make it popular. There
OF PRESTO (EST. 1884), AND MUS- is catchy
a pleasing change in the movement of the chorus
ICAL TIMES (EST. 1881), IS BY FAR and the piano part carries the melody all through,
THE LARGEST IN THE FIELD OF making it easy for the singer.
"Keep a Smilin' " is similarly arranged, with the
THE MUSIC TRADE. COMBINA- melody
clearly denned in the accompaniment. The
TION RATES OF SPECIAL AT- melody is
conventional, but pleasing, and the slow
TRACTIVENESS FOR ADVERTIS- movement of the chorus affords the needed change.
Both songs are in 4-4 time, and, by a coincidence,
ING SPACE IN BOTH PAPERS also,
both are in the key of F—one flat.
WILL BE MADE TO MUSIC PUB-
"Sometime, a Harmony Waltz Ballad." Lyric by
LISHERS.
Robert H. Cloud, music by Mrs. R. M. Walsh.
Walsh & Walsh, Fort Wayne, Ind. Title page pre-
This department is designed to advance the sales sents the suggestion of occultism, the ghostly form
of sheet music, and give any current information in of the presumably lost one being shown in shadow.
A pleasing waltz melody, with the piano part in
the Sheet Music Trade.
full
chords, and carrying the melody throughout.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays Lyric is of the semi-gloomy character so popular at
this time—the "I Heard You Calling Me" sort of
those who merchandise it properly.
thing. It is, nevertheless, a good song with a "some-
The conductor of this department will review time, sometime" refrain which will win the popular
any numbers that are sent in for the purpose. It is singers. The song is particularly well put forth, the
not the intent to criticise, but to review these offer- engraving and printing by Rayner, Dalheim & Co.,
ings, giving particular information of the theme and being clear and attractive to the eye. A good orches-
a description of the musical setting of the number tra score accompanies this song which was arranged
discussed.
by the writer of the lyric, who is evidently a skilled
Address all communications to Conductor Sheet musician. Leaders will find this offering a useful
Music Dept., Presto. 407 S. Dearborn, Chicago, 111. one.
Open Letter to Writer's Monthly, Writer's Di-
gest, Student Writer, and Any Publication
Interested in the Suppression of the Fake
Composer and Song Publisher.
TO PUBLISHERS
By T. ROGERS LYONS.
I know of no work that is of greater value, to
the whole country, to literature as a whole, to editors
as a class, than the trade journals in the field closely-
familiar to this writer. And certainly no trade any-
where has more helpful suggestions, more suggestive
criticism, more guides and, what is of vital impor-
tance, more news of the markets, than is furnished
the writing fraternity by its excellent trade press.
The multitudes of publications open to the writer,
where he can go in and stand on his own feet against
all comers, where he can sell his claims, in competi-
tion with the richest and most famous of modern au-
thors, makes for a condition where trade journals
serve both the seller and the purchaser. And in the
main these journals serve both well.
These writers' journals do well to encourage au-
thorship, because there is an open market for their
wares, where the fittest (in the editor's eyes) may
win rewards, with the sky the limit. And no one con-
nected with the writing game in any capacity can
regret the fullest information, and the widest pub-
licity, that is given all conditions of the writer's mar-
ket.
Some Sheet Music Facts.
What has been here said is true of every written
thing but one, and it is regrettable that the trade jour-
nalism of writerdom does not (chemically speaking)
isolate that one.
BACK TO SHEET MUSIC.
From ten years' daily experience with the sheet
The revival of an old and popular feature in the music trade, and more than five years of that time an
business of the Eberhardt-Hays Music Co., Wichita, earnest digger into things that would benefit the sheet
Some More Popular Numbers of More Than Kans., the sheet music department, is being widely music trade, I have had some truths forced home to
advertised in the newspapers and in the special liter- me that seem to be just a little short of T E R R I B L E .
Common Promise in Which Singers Will
ature of the house. The sheet music stock was dis-
And, I hope all unwittingly, the high class maga-
Be Interested.
continued four years ago owing to the demands for
zines,
the newspapers, and the writer's trade journals,
more space for the piano department. It was a sur-
Ed. Madden, 113 Michaels street, Syracuse, N. Y., prise to the trade of Wichita at the time as the house are furnishing the urge that rushes thousands each
has sprung something new in the sheet music game. had built up a pretty good business in sheet music year into the maw of the grafter.
Fortunes have been taken from the unsuspecting,
He is putting forth a sort of duplex sheet music and music books for teachers. The revived sheet
which he calls the "Newstyle" and in which two music department in the Eberhardt-Hays Music Co., to the enormous total of almost one million dollars
songs are offered in place of one. While there are will be advertised in the spirited manner of that a year, by creating the belief that the "outside" writ-
er of "song poems" has an open chance to write a
only three sheets of leaves, there are, of course, six house.
"hit" and get the big money that is supposed to be
pages. When folded there are two songs, and the
paid for these "played up" popular songs.
two titles appearing on either front, or back, as you
choose to put it. Both titles are colored and illus-
Unlike any thing else that is written, "SONG
trated. The sample Newstyle sheet music sent to
POEMS" have no market. Yet, from the printed
Presto contains "Keep a Smilin'" ("That's What
word in every kind of publication, we are asked to
Mary Said") and "Sweet One" ("What Could Be
believe that they are the most easily marketed of
Sweeter"). The lyric of the latter is by Mr. Madden
any thing that is written!
music by John S. Dobson. The former is by Dob-
Market for Song Poems.
"WISHING ALL THE TIME"
Most
advertisements
asking for song poems are
An Alluring Fox Trot Ballad
traps, pure and simple, as can be proved from the
records at Washington, by the hundreds of these ad-
"LOVE ROSE"
MAKE WAY
vertisers who have been tried and jailed since 1913.
Another Pretty Fox Trot Song
In every case, in all these cases, not a single author
FOR THE
was ever PAID one dollar. On the contrary, thou-
"DREAM MAN"
SONG REVIEWS
Four Real Song Hits!
FORE!
Four Foremost Sellers
"LOVE OF THE AGES"
Fox Trot Ballad Supreme
"TEARS OF OUR LAST GOOD-BYE"
A Charming Waltz Ballad
Endorsed and Sung by Cyrena Van Gordon
"DREAMING OF LOVE'S OLD DREAM"
The Song Y<»u Have Been Waiting For—
"You're the One Little Girl for Me"
A Ballad You Will Never Forget
"When I Dream that Auld Erin is Free"
BERARDI-COCCIA MUSIC PUB.
COMPANY
92 Grape St.,
ROCHESTER, N. Y.
NEW YORK OFFICE
1545 Broadway, New York City
A Tribute to Ireland's Independence
HERBERT J. GOTT
CHICAGO OFFICE
1562 Milwaukee Ave., Chicago, 111.
Successors to
GOTT ® HENDERSON
166 W. JACKSON BLVD.
CHICAGO
Estimates
Lgest
Music Printers
ANY PUBLISHER
\
OUR REFERENCE
„/
<
BAYNER DALHEIM & C a
_
WORK DONE BY
ALL PROCESSES
REMICK SONG HITS
Nobody Lied
Sweet Indiana Home
My Buddy
California
Tomorrow Will Be Brighter
Than Today
Carolina in the Morning
Silver Swanee
Childhood Days
When Shall We Meet Again
Lovable Eyes
Out of the Shadows
Your Eyes Have Told Me So
Dixie Highway
Just a Little Blue
Polly
J. H. REMICK & CO.
New York
Chicago
Detroit
054-2060 W.Lake St.. Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
^
Future scanning projects are planned by the International Arcade Museum Library (IAML).