Presto

Issue: 1922 1895

23
PRESTO
November 18, 1922.
SHEET MUSIC TRADE
STRAIGHT FROM
THE SHOULDER
son and Mazza. The price is 20 cents—for both, of
course. Thus there is economy to the music buyer.
These songs are singable, and both are good, clean
lllllllllllllllllllillllllllllllllllllllllllllllllHlllllllllllllIIIIIH offerings in sentiment and versification. They are
arranged and the "Sweet One" presents some
THE COMBINED CIRCULATION well
ideas which should make it popular. There
OF PRESTO (EST. 1884), AND MUS- is catchy
a pleasing change in the movement of the chorus
ICAL TIMES (EST. 1881), IS BY FAR and the piano part carries the melody all through,
THE LARGEST IN THE FIELD OF making it easy for the singer.
"Keep a Smilin' " is similarly arranged, with the
THE MUSIC TRADE. COMBINA- melody
clearly denned in the accompaniment. The
TION RATES OF SPECIAL AT- melody is
conventional, but pleasing, and the slow
TRACTIVENESS FOR ADVERTIS- movement of the chorus affords the needed change.
Both songs are in 4-4 time, and, by a coincidence,
ING SPACE IN BOTH PAPERS also,
both are in the key of F—one flat.
WILL BE MADE TO MUSIC PUB-
"Sometime, a Harmony Waltz Ballad." Lyric by
LISHERS.
Robert H. Cloud, music by Mrs. R. M. Walsh.
Walsh & Walsh, Fort Wayne, Ind. Title page pre-
This department is designed to advance the sales sents the suggestion of occultism, the ghostly form
of sheet music, and give any current information in of the presumably lost one being shown in shadow.
A pleasing waltz melody, with the piano part in
the Sheet Music Trade.
full
chords, and carrying the melody throughout.
This publication believes that Sheet Music will
pay the dealer, just as any other commodity pays Lyric is of the semi-gloomy character so popular at
this time—the "I Heard You Calling Me" sort of
those who merchandise it properly.
thing. It is, nevertheless, a good song with a "some-
The conductor of this department will review time, sometime" refrain which will win the popular
any numbers that are sent in for the purpose. It is singers. The song is particularly well put forth, the
not the intent to criticise, but to review these offer- engraving and printing by Rayner, Dalheim & Co.,
ings, giving particular information of the theme and being clear and attractive to the eye. A good orches-
a description of the musical setting of the number tra score accompanies this song which was arranged
discussed.
by the writer of the lyric, who is evidently a skilled
Address all communications to Conductor Sheet musician. Leaders will find this offering a useful
Music Dept., Presto. 407 S. Dearborn, Chicago, 111. one.
Open Letter to Writer's Monthly, Writer's Di-
gest, Student Writer, and Any Publication
Interested in the Suppression of the Fake
Composer and Song Publisher.
TO PUBLISHERS
By T. ROGERS LYONS.
I know of no work that is of greater value, to
the whole country, to literature as a whole, to editors
as a class, than the trade journals in the field closely-
familiar to this writer. And certainly no trade any-
where has more helpful suggestions, more suggestive
criticism, more guides and, what is of vital impor-
tance, more news of the markets, than is furnished
the writing fraternity by its excellent trade press.
The multitudes of publications open to the writer,
where he can go in and stand on his own feet against
all comers, where he can sell his claims, in competi-
tion with the richest and most famous of modern au-
thors, makes for a condition where trade journals
serve both the seller and the purchaser. And in the
main these journals serve both well.
These writers' journals do well to encourage au-
thorship, because there is an open market for their
wares, where the fittest (in the editor's eyes) may
win rewards, with the sky the limit. And no one con-
nected with the writing game in any capacity can
regret the fullest information, and the widest pub-
licity, that is given all conditions of the writer's mar-
ket.
Some Sheet Music Facts.
What has been here said is true of every written
thing but one, and it is regrettable that the trade jour-
nalism of writerdom does not (chemically speaking)
isolate that one.
BACK TO SHEET MUSIC.
From ten years' daily experience with the sheet
The revival of an old and popular feature in the music trade, and more than five years of that time an
business of the Eberhardt-Hays Music Co., Wichita, earnest digger into things that would benefit the sheet
Some More Popular Numbers of More Than Kans., the sheet music department, is being widely music trade, I have had some truths forced home to
advertised in the newspapers and in the special liter- me that seem to be just a little short of T E R R I B L E .
Common Promise in Which Singers Will
ature of the house. The sheet music stock was dis-
And, I hope all unwittingly, the high class maga-
Be Interested.
continued four years ago owing to the demands for
zines,
the newspapers, and the writer's trade journals,
more space for the piano department. It was a sur-
Ed. Madden, 113 Michaels street, Syracuse, N. Y., prise to the trade of Wichita at the time as the house are furnishing the urge that rushes thousands each
has sprung something new in the sheet music game. had built up a pretty good business in sheet music year into the maw of the grafter.
Fortunes have been taken from the unsuspecting,
He is putting forth a sort of duplex sheet music and music books for teachers. The revived sheet
which he calls the "Newstyle" and in which two music department in the Eberhardt-Hays Music Co., to the enormous total of almost one million dollars
songs are offered in place of one. While there are will be advertised in the spirited manner of that a year, by creating the belief that the "outside" writ-
er of "song poems" has an open chance to write a
only three sheets of leaves, there are, of course, six house.
"hit" and get the big money that is supposed to be
pages. When folded there are two songs, and the
paid for these "played up" popular songs.
two titles appearing on either front, or back, as you
choose to put it. Both titles are colored and illus-
Unlike any thing else that is written, "SONG
trated. The sample Newstyle sheet music sent to
POEMS" have no market. Yet, from the printed
Presto contains "Keep a Smilin'" ("That's What
word in every kind of publication, we are asked to
Mary Said") and "Sweet One" ("What Could Be
believe that they are the most easily marketed of
Sweeter"). The lyric of the latter is by Mr. Madden
any thing that is written!
music by John S. Dobson. The former is by Dob-
Market for Song Poems.
"WISHING ALL THE TIME"
Most
advertisements
asking for song poems are
An Alluring Fox Trot Ballad
traps, pure and simple, as can be proved from the
records at Washington, by the hundreds of these ad-
"LOVE ROSE"
MAKE WAY
vertisers who have been tried and jailed since 1913.
Another Pretty Fox Trot Song
In every case, in all these cases, not a single author
FOR THE
was ever PAID one dollar. On the contrary, thou-
"DREAM MAN"
SONG REVIEWS
Four Real Song Hits!
FORE!
Four Foremost Sellers
"LOVE OF THE AGES"
Fox Trot Ballad Supreme
"TEARS OF OUR LAST GOOD-BYE"
A Charming Waltz Ballad
Endorsed and Sung by Cyrena Van Gordon
"DREAMING OF LOVE'S OLD DREAM"
The Song Y<»u Have Been Waiting For—
"You're the One Little Girl for Me"
A Ballad You Will Never Forget
"When I Dream that Auld Erin is Free"
BERARDI-COCCIA MUSIC PUB.
COMPANY
92 Grape St.,
ROCHESTER, N. Y.
NEW YORK OFFICE
1545 Broadway, New York City
A Tribute to Ireland's Independence
HERBERT J. GOTT
CHICAGO OFFICE
1562 Milwaukee Ave., Chicago, 111.
Successors to
GOTT ® HENDERSON
166 W. JACKSON BLVD.
CHICAGO
Estimates
Lgest
Music Printers
ANY PUBLISHER
\
OUR REFERENCE
„/
<
BAYNER DALHEIM & C a
_
WORK DONE BY
ALL PROCESSES
REMICK SONG HITS
Nobody Lied
Sweet Indiana Home
My Buddy
California
Tomorrow Will Be Brighter
Than Today
Carolina in the Morning
Silver Swanee
Childhood Days
When Shall We Meet Again
Lovable Eyes
Out of the Shadows
Your Eyes Have Told Me So
Dixie Highway
Just a Little Blue
Polly
J. H. REMICK & CO.
New York
Chicago
Detroit
054-2060 W.Lake St.. Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
^
24
PRESTO
sands of authors have themselves paid out millions of
dollars.
Will the trade journal WARN all the writers that
they can't sell song poems?
Having Poems Set to Music.
The business of being a composer, and advertising
to set a song poem to music, is as legitimate as any
other. The prices usually set on this work are rea-
sonable and, if any writer wants his song poem set
to music, he has but to take his choice of hundreds
of competent persons who can do this work intelli-
gently and well.
So far so good, and we wish to curtail no man's
legitimate income. But if this work is solicited, on
the promise that it will be accepted by the "big pub-
lisher," or that the client will then be certain to make
a "hit"; or that publication will be guaranteed, that
advertiser knows that he is misleading the lyric
writer.
Selling the Popular Song.
One noted writer, Roy McCordle, with six finished
songs, in company with a composer of note (not a
pun), called personally on twenty-five of the leading
popular song publishers, to many of whom he was
personally known, and attempted to sell one song,
get it published on a royalty, or give it to them if
they would publish it, and was told, in effect, that no
songs were ever taken by outside writers, as these
firms had writers of their own.
That was in 1915. Times have not changed much
in this respect since then. If you want personal
proof, send your song (complete words and music) to
every publisher whose address you can get, and you
will be told this same thing direct from every pub-
lisher. The only exception to this is, that they buy
songs that are on the market and seem to be winners.
In this way $25,000 was paid for "Over There" and
$15,000 for "Bubbles". But, bless you! that was not
for the songs! It was perhaps a small profit on what
the original owners had already invested to get that
song before the public.
When any one tells you that he will boost your
song up to be a "hit" for $50 ask him why he doesn't
hire out to the Big Publishers? It costs them
$25,000 to $50,000 to groom any song for a hit! And
then it often happens that the investment is lost and
the "hit" misfired.
Your One Chance.
In the face of all that is said, you might sell a
song. You might put out a song that would leap
to fame. And you might sell it for big money.
Perhaps ten writers have done so in the last ten
years.
By practice, and keeping constantly at it, you might
force the publisher to take you on as a staff writer.
Perhaps there is an opening for 25 writers, a year,,
and if you land, and if your stuff "takes," and if you
stick, you may make more than the president of the
United States!
If it is your purpose to be a song-writer, and you
are willing to make that your business, and work
for it, there is room for you. But if you would sell
a song as you do a short story—don't try! FOR YOU
CAN'T. It is not possible.
Figure Chances for Yourself.
Out of fifty popular publishers, and 300 staff
writers, we have 10,000 songs a year, 1,000 of which
make money. Five, perhaps, are hits. If that is the
record, and if you think you know it is so, w r hat
chance have you to write a hit?
There are 50,000 songs copyrighted yearly, 36,000 of
which are failures, and never heard of. You might
easily be one of those.
There are 100,000 people each year who write
"song poems," every one of whom are trying to sell
November 18, 1922.
them, or run it to a "hit." And if you are fortunate
in not having been bit for $5 to $50 to back your
"poem," you are fortunate and the whole moral of
this screed is—DON'T BITE.
THE SAME OLD STORY
TEACHER FOR INDIAN SERVICE
Receipt of Applications, United States Civil-Service
Examination, to Close November 21, 1922.
i
The United States Civil Service Commission an-
nounces an open competitive examination for music
teachers. Vacancies in the Indian Service, including
one at Haskell Institute, Lawrence, Kans., at $720 a
year, plus increase granted by Congress of $20 a
month, and vacancies in positions requiring similar
qualifications, at this or higher or lower salaries, will
be filled from this examination, unless it is found in
the interest of the service to fill any vacancy by re-
instatement, transfer, or promotion.
All citizens of the United States who meet the
requirements, both men and women, may enter this
examination; appointing officers, however, have the
legal right to specify the sex desired in requesting
certification of eligibles.
Applicants must have reached their twenty-fifth
but not their forty-fifth birthday on the date of the
examination. Applicants must submit with their ap-
plications their unmounted photographs, taken with-
in two years, with their names written thereon.
Applicants should at once apply for P'orm 1312,
stating the title of the examination desired, to the
Civil Service Commission, Washington, D. C.; the
Secretary of the United States Civil Service Board,
Customhouse, Boston, Mass., New York, N. Y., New
Orleans, La., Honolulu, Hawaii; Post Office, Phila- ,
delphia, Pa., Atlanta, Ga., Cincinnati, Ohio, Chi-
cago, 111., St. Paul, Minn., Seattle, Wash., San Fran-
cisco, Calif., Denver, Colo.; Old Customhouse, St.
Louis, Mo.; Administration Building, Balboa
Heights, Canal Zone; or to the Chairman of the
Porto Rican Civil Service Commission, San Juan, I
P. R. The exact title of the examination, as given
at the head of this announcement, should be stated
in the application form.
One More Victim of the "Song Wanted" Schemers
Tells of His Experience.
Louisiana, Mo., Nov. 13, 1922
Editor Presto: Some short time ago I noticed an
article in Presto about a campaign against song-
writing swindles. It struck me very hard, as I am
one of the victims who have been swindled that very
way.
I composed a song entitled "Are You an Angel,
My Darling, Dear?" which I had copyrighted. The
music was composed by Leopold Richard, of Chicago.
The song was put on the market in the hands of
Legters Music Co., 189 N. Clark street, Chicago.
They sent me a contract with the, agreement to pay
four per cent royalty on all copies, player rolls and
records on all instruments.
Just about a year after they had it in their hands,
they sent me a notice that they were going out of
business. But I didn't get a thing out of it. I have
a few sheets of the music on hand. So I would kindly
ask you to please advise me what to do, and, if you
can, let me know if Legters Music Co. is still in
existence or not.
I will be grateful for any advice you can give me.
Also give me the names of some reliable publishing
company that will place song in market.
Yours truly,
B. J. FORTMAN.
[Editor's Note.—Our correspondent has plenty of
company. Notwithstanding the many warnings
sounded by Presto and other publications, the mice
continue to nibble at the "Song Wanted" bait. In
this issue of Presto, in this department, our corre-
The Will B. Hill Music Co.'s store Bowling Green,
spondent will find another clear-cut warning by Mr.
Ky.,
was recently remodeled.
Lyons, who is the original foe of the song frauds, and
by whose good work, in this paper, many of the
schemers have come to grief. Read what Mr. Lyons
has to say and profit by it. A list of reliable pub-
lishers will be found in the "'Where Doubts Are Dis-
Our Motto: "He profits most who serves
pelled" columns of this issue of Presto. Of course
best/'
the "Legters Music Co." is now out of business, if it
ever existed at all. A Presto representative called at
the Clark street address, but failed to find any trace
CHAFF BROS.
of such a concern.]
SHEET MUSIC IN WYOMING.
The sheet music department is prominently feat-
ured in Laramie, Wyo., by Charles L. Clark, who has
built up a prosperous music and jewelry business.
It was a sign of progress when Mr. Clark recently
purchased the Temple of Economy building, a two-
story structure at Second and Thornburg streets.
The store fronts on two streets thereby giving him
very valuable window display space. He uses the
windows considerably for displaying his standard
and popular sheet music numbers.
PRIZE FOR COMPOSERS.
The Wisconsin State Journal, published in Madi-
son, Wis., has offered a prize of $50 for the best song
eulogizing the state of Wisconsin. The kind of song
preferred is told in the announcement. The prefer-
ence is for a composition of the order of "My Old
Kentucky Home," or "Carry Me Back to Old Vir-
ginia," something in which a sentimental feeling is
the inspiration. The fluently boosting song is not
desired. The contest closes November 30.
CABLE-NELSON PIANO CO
1\yfamifartures fine nianos and nlaver-uianos and
Pianos and Player-Pianos
tand for
atisfaction and
ervice
Made under a guarantee that
is backed by fifty-two years
of success and satisfaction.
Schafl Bros, instruments are
safe for the dealer to sell
and for the customer to buy.
TheSCHAFFBROS.Co.
186*
Huntington, Ind.
Kinder & Collins ~
Wholesales them at fair prices and terms.
The agency is a source of both profit and prestige.
209 S. State St., Republic Bldg., CHICAGO
ADAM SCHAAF, Inc.
Established 1872
MANUFACTURERS OF HIGH-GRADE
GRANDS, UPRIGHTS and PLAYER=PIANOS
Centra
Factory
.nd aBrk & o:eft.™T n St -
THE
NECESSARY WANTS
If you want a Salesman or Workers
in anv branch of the Business • if
you want a Factory, try a Want Ad
and get it. Presto Want Ads get
results and get them quick.
Office ai:d Calesrooms
CHICAGO
M1
jfc
Wabash Av€nue
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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