26
PRESTO
Dealers who do not sell
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
PLAYS ALL RECORDS ON ANY PHONOGRAPH
—One Needle Plays as many as 50 Records
Marvelous Tones
Wonderful
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
R. C. WADE CO.
110 South Wabash Avenue
-
OPENS TWO BRANCH STORES
Progressive Michigan Merchant Finds His Territory
Grows When He Adds Talking Machines.
The realization of ambitions by dealers and others
is a condition Presto always finds pleasure in telling
about. A few years ago E. J. Pruim, Zeeland, Mich.,
found employment for all of his time in attending
to the work of a crockery and glassware store. Every
moment was used to advantage and the business
grew. Then Mr. Pruim's interests spread. The re-
quirements of his town included a first class under-
taking establishment. The requirement was supplied
by the active merchant who in this branch was aided
by a duly qualified undertaker. Then sewing ma-
chines were added to the other activities and, of
course, these useful commodities were in time fol-
lowed by music goods.
First in his music ventures was a sheet music de-
partment. It was a success from the start, but it
seemed incomplete without a line of small musical
goods. The success with these naturally prompted
Mr. Pruim to make the department a "sure enough"
musical one. He added pianos and talking ma-
chines. How his talking machine business has in-
creased since its inauguration is shown by his
ventures recently. The Zeeland dealer has opened
branches in Holland and Grand Rapids with the Edi-
son phonograph as the leading line in each.
PHONOGRAPHS AND REFORM
Chicago Talking Machine Owner Finds Effective
Use for the Timely Record.
Mrs. Seth Tolton, 64 Priam place, Chicago, has a
trio of joys, a phonograph of the old cylinder record
kind, a husband and a 10-year-old boy. But Mrs.
Tolton considers there are discounts to her
joys. The husband scatters tobacco ashes on the
rugs, forgets to lock the doors before retiring, and
neglects the furnace. The boy carries mud into the
house, forgets to put his toys away and does all the
other things boys do which they shouldn't do.
For all these dad and son got their call-downs from
mother. But it didn't seem "to do much good. Every
day or so she had to read the riot act to them. Then
she had an inspiration and went right downtown and
had two phonograph records made.
When sonny came in that evening mother put on
one record and let him get an earful of it. He heard
his mother's voice telling him what was what and
don't do this and don't do that. All the while mother
was resting and reading.
That evening just before she retired she placed
the other record in the phonograph and started it off.
Pa, who had finished his good-night smoke was
about to dump the ashes on the Brussels. He
Absolutely Dependable
Best of Service
Western manufacturers find that our facilities
and experience afford the best source of supplies.
Get Your Plates From Oregon
PARAGON FOUNDRIES COMPANY
OREGON, ILL.
Talking About It!
EVERY DEALER
Paragon Piano Plates
Enunciation
Gets every tone without scratch or squeak
will not injure finest record.
Everybody's
December 25, 1920.
-
CHICAGO
ARTISTIC CARVINGS
for PIANO and PHONOGRAPH
M anuf act urer t
HIGH-GRADE CARVED
NOVELTIES
Lamps, Wall Brackets, Book Ends,
Pedestals, etc.
E. KOPRIWA CO.
When in Chicago visit our showrooms
at the Factory
2220 Ward Street, near Clybourn Aye.
Tel. Lincoln 2726
changed the notion and dumped the moist heel from
his briar into his pocket instead. Then he briskly
proceeded to the basement and conscientiously shook
the furnace, coaled it and banked it.
The HI' ol' talkin' machine was rattling off his
wife's regular spiel—and in her own words, too, and
she was calmly preparing for bed upstairs.
C. M. DALLY WITH REMINGTON
Well Known Figure in Phonograph World Joins the
Progressive Corporation As City Sales Manager.
Everett H. Holmes, sales manager of the Reming-
ton Phonograph Corporation, with executive offices
at 1662 Broadway, New York, announces the ap-
pointment of Charles M. Dally as general wholesale
representative of the Metropolitan District.
Mr. Dally has for some time past been connected
with Pathe in an official capacity, and is favorably
known to the trade in the Metropolitan District.
Prior to this time, Mr. Dally was an important factor
in the sales organization of the Columbia, covering a
period of ten years.
When interviewed, Mr. Dally expressed his plea-
sure over the Remington connection, as it recalled
to him the time when he traveled in the Far East
in the interest of Remington Rifles. He is enthusias-
tic over the prospect of being associated with Mr.
Remington and the latest product of Remington
genius.
PEACE AND PLENTY IN '21
Remington Phonograph Corporation Sends Cheerful
Greeting and a Rational One.
One of the best of the many tokens of good will
and confidence in the future comes from the Rem-
ington Phonograph Corporation, of New York City.
Following the wish to its friends for "A Merry
Christmas and a Happy New Year," the Remington
says: "The officers of this corporation are very
firmly convinced that the year 1921 will be evidenced
by peace, plenty and prosperity, and express the
hope that you may enjoy a full measure of the good
things in store for us all."
SOUNDS LIKE FLYING MACHINE.
One of the new phonographs, which is attracting
attention is the Voluphone, which is carried by the
Perry Music Co. Two models have just arrived
from Chicago, one a $120 and one for $160. A
shipment of these goods for the holiday trade is
expected to arrive here in a few days.
The Pathe line of phonographs and records is
handled by the Goodan-Jenkins Furniture Co., Los
Angeles, Calif. M. C. MacDonald is manager.
DETERUNG
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive
goods. Write us.
for
fine
Deterling Mfg. Co., Inc.
TIPTON, IND.
NEW PHONOGRAPH STORES
Many Extensions of Well Established Departments
Noted in News of the Week.
The Stern Talking Machine Corporation, San
Francisco, has moved from the Hughes Building, on
Market street, to 449 Montgomery street.
The Quality Columbia Shop has been opened at
1307 F street, Washington, D. C. S. B. Harrison,
widely known in the talking machine business, is
head of the concern.
Monte J. Wax, Portland, Ore., has moved from
the Benton Building to 437 Stark street.
A talking machine department has been added
by Wheeler & Stephenson, Mechanic street, Marl-
boro, Mass.
Coffin, the jeweler, Nunda, N. Y., has just in-
otalled a new department for keeping phonograph
records in alphabetical order.
A. J. Heath & Co., Philadelphia, has opened a
branch store at 110 South Calvert street, Baltimore.
Charles R. Lamm is manager.
The W. H. Hall Furniture Co., 412-14 Gay street,
Knoxville, Tenn., has added a retail talking machine
department.
Robert Willson is preparing to open a new store in
Edgerton, Wis.
U. H. Judkin has opened a phonograph store in
Ansonia, Conn.
Nicholas Novak has opened a music store in Calex-
ico, Calif.
The Lester Gunst Co., Dallas, Tex., has opened
an exclusive Victor Shop at 1018 Elm street. The
manager is Lester Gunst.
Seyfried's Music Shop was opened recently in
Westfield, N. J., by Charles H. Seyfried. The Co-
lumbia line is featured.
The Lackawanna Venetian Phonograph Co. re-
cently opened in Sacramento, Pa. Dominick Cicotti,
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