December 25, 1920.
27
PRESTO
Francis Skettino and Ernest Alfano are the members
of the firm.
The De Pew Phonograph Co., Canton, 0., has
opened a branch store in the Moose Temple.
A Victor wholesale department has been opened
in Denver, Colo., in conjunction with the Knight-
Campbell Music Co.
PHONOGRAPH INCORPORATIONS
Growth of Trade and Industry Is Shown By
Newcomers in Field.
The High Grade Piano Phonograph Music Co.,
incorporated in Massachusetts; $10,000; Augustus
Martin, Pawtucket, R. I.; J. Deus Vanasse, Central
Fall, R. I., and George N. Faulkner, Boston.
Craftsman Cabinet Co., Inc., Dover, N. J., to deal
in phonographs; $50,000; Raymond W. Hill, Lyman
Harris and John Feechino, all of Dover, N. J.
The Cobro Manufacturing Co., Vineland, N. J.;
$150,000; to manufacture talking machines; G. E.
Matteson, D. C. Cohen and Louisa M. Sanders.
Independent Talking Machine Company of New
England, talking machines; capital, $100,000. Incor-
porators, Philip E. Sage and Samuel Albert, of Cam-
bridge, Mass., and Ella McLoughlin, of Brookline,
Mass.
Piramida Phonograph Co., Brooklyn, N. Y., $20,-
000; G. B. Glover, N. Galpern, H. L. Williamson,
619 Eastern Parkway, Brooklyn.
Brady Bros, handles the Edison line of phono-
graphs and records in Jacksonville, 111.
The Pekin Music House, Pekin, 111., has an
active talking machine department.
Earl B. Dryden has joined the sales staff of the
Pathe Freres Phonograph Co., Brooklyn, N. Y. He
was formerly in charge of the Pathe department of
the Buffalo Hardware Co., Buffalo, N. Y.
The Pathe line is handled by the Allen Jewelry
& Music Co., Pittsburg, 111.
C. R. Rose is manager for the New England Piano
& Phonograph Co., Boston.
William F. Doherty, formerly concertmaster of
the Boston Opera Orchestra, has opened a store at
40 Huntington avenue, Boston.
E. S. Rinehart, Kirksville, Mo., has announced his
retirement from business.
ENLARGED PHONOGRAPH DEPARTMENT.
Under the management of Chester J. Sylvester,
the talking machine department of the C. E. Os-
good Co., Boston, has grown in a surprising way.
Further additions are being made to the buying de-
partment in the big store at 744-746 Washington
street. The department has a richly furnished rest
room for customers.
RECEIVER APPOINTED.
Judge Knox last week appointed Cornelius J.
Smythe receiver for the Mutual Talking Machine
Company, Inc., and Supreme Phono Parts Com-
pany, Inc., both at 145 West Forty-fifth street and
151 Lafayette street, New York.
A National Song Hit
That finds its way into the Hearts of the
People is
'AMERICA!, FIRST and fOREVER"
"Our Greatest Song of Praise"
Song Leaders and Supervisors of Music Laud
Its Power to Strengthen Americanism.
WHEN A SONQ IS A HIT
And the Why of It, Too, Is a Subject Which
the Keenest Critics Differ About.
The real music "hit" is the composition which
evokes spontaneous appreciation from the public.
It is possible to launch a succession of hits where
there is a continuation of a favor for a particular
variety of lyrical theme or musical phase. The co-
incident publication of a song and an epochal oc-
currence, for instance, may result in an astounding
success for the song. The fortunate timeliness of
the appearance of "Tipperary," not intrinsic merit
in the composition, made for its financial success.
People bought the song because the singing of it
was part of the hysteria of preparation for war.
In a review of historic hits it will be found that
those with strong sentimental interest are the most
numerous. And it is strange, too, that while many
songs rich in lyrical sentiment and musical feeling
only flourished for a day, others not so generally
meritorious were sung by the world and continue as
standards today. There's "When You and I Were
Young, Maggie," for instance. It had a big and
continuous sale in the years following its publica-
tion, and it has never been omitted from the com-
prehensive lists.
But that song is faulty from the verse maker's
point of view. Its lines are crude in thought and
expression. It won on its theme. It is a love song
for old folks, the sentiment of which appeals to the
young as well. The success of songs like that points
out to the wise song composer and song publisher
that pure sentiment is a "good bet" at all times.
Sometimes when a song appears the public "jumps
for" it, like the McKinley Music Co.'s "Sleepy Hol-
low." It is the happy combination of good lyric
and alluring music. Its sentiment appeals to the
most tasteful people. Like all other instant favorites
of course it had its flock of imitators.
The hit imitators are the real humorists of the
composers' craft. That is of course if you are in-
different to the pain they cause to the appreciative
song lover and the uncertainty they create in sheet
music departments.
MUSIC TO EASE TAXPAYERS.
Tax-paying, under an increased tax schedule,
started at Cleveland, Ohio, on December 15. There
was music, as promised by Treasurer Boyle. The
programme started with a violin solo to a piano ac-
companiment. Many missed the concert, because
after they heard the amount of their taxes, they had
to go home for more money. Treasurer Boyle was
prepared for much protesting, and had a notice con-
spicuously posted, saying that he was not to blame
for the higher taxes but that the public had voted
them up. He had felt that the music would have a
soothing effect. All he could say, however, at the
end of the violin and piano number was: "Some
of them seemed a little quieter."
McCORMACK IN OPERA.
John McCormack, the Irish tenor, has signed a
contract to appear in opera at Monte Carlo during
the months of February and March. He will also
give several recitals at Nice and Monte Carlo. He
expects to return to Paris at the end of March,
where he will sing at the Paris opera. Mr. McCor-
mack will return to America in April. He denies the
report that he will live in Europe permanently.
SOME PORTLAND HITS.
"Whispering," "Love Nest," "Tripoli" and "Spring-
time" are the big popular numbers in the lively sheet
music department of Lipman, Wolfe & Co. of Port-
land, Ore.
A NEW LEGAL WRINKLE.
The case of the Forster Music Company against
the owners of the Bungalow Dance Pavilion of
Seaside, Oregon, was on trial this week before Judge
Wolverton, in the United States federal court in
Portland, the music company alleging that the
defendants had infringed on their copyright for
"That Naughty Waltz." The defendants in their
answer said that the music was furnished by the
musician, Chris Hamberg, under contract and that
the suit should have been brought against him and
the judge sustained them.
,
SONG COMPOSERS' LEAGUE.
The Composers and Lyric Writers' Protective
League of America was organized recently in New
York. About 200 song writers were present. Com-
posers who have written a song that has had a sale
of at least 20,000 copies are eligible to membership.
The dues are $10 annually and the initiation fee $5.
A NEW PIANO INSTRUCTOR.
"Self-help in Piano Study" is the title of a new
book by Harriet Brower, of New York, which is pub-
lished by the Frederick A. Stokes Co., of New York.
As a matter of pride in the West, Portland music
houses give prominent featuring to compositions of
Western men and publications of Western publishers.
The Riviera Music Co., Chicago, has opened a
branch in San Francisco. L. S. Goelvin is manager.
If you are not handling the
McKINLEY EDITION OF
10c MUSIC
Comprising Standard,
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4
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The dealer is supplied with catalogs bear-
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WRITE US FOR SAMPLES AND PAR-
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Our Jobbing Department is the largest and
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McKinley Music Company
The Largest Sheet Music House
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CHICAGO
1501-13 E. 55th St.
NEW YORK
146 W. 46th St.
It is full of pep. 18 cents. Order Now.
Corinthian Music Co.
Had ley, Illinois
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AMost Beautiful Waltz Ballad
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EMIL BACHER, 46 Henion St., DUBUQUE, IOWA
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