Presto
Issue: 1920 1793 - Page 29
PRESTO
December 4, 1920.
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PL4NOCOMB4NY
HIGH G R A D E
Folding Organs
School Organs
Practice Keyboards
Dealers* Attention SolkiUd.
A, L. WHITE MFG. CO.
215 West 62i Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Ever'y Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Faetory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
DRUM MANUFACTURERS HAVE
NO CAUSES FOR WORRY
Even If the Martial Drummer Boy No Longer
Leads the Charge, He Has His Uses.
While it is a fact that the manufacture of drums
is at its greatest in the history of drum making, it
is conceded that the martial uses of the drum have
passed. The war between Japan and Russia is re-
garded by some authorities as having sealed the
fate of the drum. The victorious Japanese armies
moved from first to last silently, save for the occa-
sional sound of a bugle. The drum was absolutely
absent. Already it had been abolished from some
European armies; but no great war had before been
fought without it.
General Wellington contended that without the
strains of music it was impossible for troops to
make successful charges. Wanting music, the men
would come up ragged and open against the enemy.
Napoleon, too, was an ardent defender of the drum.
But as long ago as his time it was urged by some
military men that it was a barbaric instrument,
which dulled the most sensitive ear by its monoto-
nous sounds, and that it had no proper place in
modern warfare. "'The drum," answered the Cor-
sican, "imitates the cannon. It is the best musical
instrument in the world; for it never gets out of
tune."
But drum manufacturers "should worry" about
the military status of the drum in action. The
necessities of the band as a part of regimental equip-
ment were made clear in the late war and what good
is a band without drums? When music has "passed"
then only can it be said that the drum's uses are no
more.
SUGGESTING SMALL GRAND.
"A small grand for Christmas" is the suggestion
of The H. Ackerman Piano Co., Marion, O., this
week. The firm has secured many customers for the
past two months by the reiteration of the phrase in
the newspapers, the advertising activity of course
being augmented by the activities of an able staff
of salesmen. The nature of the advertising is shown
in this, clipped this week. "A grand piano for Christ-
mas more nearly approximates "heart's desire" for
your daughter or wife than any other gift. We have
grand pianos that are of such size they require but
little more space than an upright piano, if
placed in a corner of a room—but they possess all
the beauty and power of tone and beauty of appear-
ance that has made the grand the piano ideal."
BUY EBE PLAYER PIANOS—
2469 Third Ave., N. W. Cor. 135th, New York
407 So. Dearborn St.,
CHICAGO, ILL.
Our Motto: "He profits most who serves
best."
CHAFF BROS.
Pianos and Player-Pianos
tand for
atisfaction and
ervice
Made under a guarantee that
is backed by fifty-two years
of success and satisfaction.
Schaff Bros, instruments are
safe for the dealer to sefl
and for the customer to buy.
THE SCHAFF BROS. CO.
Established 1868
Huntington, Ind.
Lyon & Healy
Apartment Grand
Piano
Sole Makers
Chicago
A LIVE LINE FOR LIVE DEALERS
WEBSTER
OTTO R. TREFZ, Jr.
Manufacturer oi
PIANO
BASS STRINGS
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured ky
TRADE
THE WEBSTER PIANO CO.
450 Fifth A T . , NEW YORK CITY
21st St. and Fairmount Ave.
PHILADELPHIA, PA.
PERFECT PUNCHINGS
Your Prospective Customers
AT
C.F. GOEPEL&CO
Published by
Presto Publishing Co.
29
Ross-Gould
_ Mcailing
S*. Louis
137 E A S T I3 T -* ST.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 4, 1920.
•••Mi
•
•
APOLLO
9fi tt
Suppose *>4ppLLO
does cost us Both
a link more—-&zs
PL4NOCOMB4NY
HIGH G R A D E
Folding Organs
School Organs
Practice Keyboards
Dealers* Attention SolkiUd.
A, L. WHITE MFG. CO.
215 West 62i Place, CHICAGO, ILL.
6 7 Years of Improved Effort Are
Behind Ever'y Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Faetory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN, WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
DRUM MANUFACTURERS HAVE
NO CAUSES FOR WORRY
Even If the Martial Drummer Boy No Longer
Leads the Charge, He Has His Uses.
While it is a fact that the manufacture of drums
is at its greatest in the history of drum making, it
is conceded that the martial uses of the drum have
passed. The war between Japan and Russia is re-
garded by some authorities as having sealed the
fate of the drum. The victorious Japanese armies
moved from first to last silently, save for the occa-
sional sound of a bugle. The drum was absolutely
absent. Already it had been abolished from some
European armies; but no great war had before been
fought without it.
General Wellington contended that without the
strains of music it was impossible for troops to
make successful charges. Wanting music, the men
would come up ragged and open against the enemy.
Napoleon, too, was an ardent defender of the drum.
But as long ago as his time it was urged by some
military men that it was a barbaric instrument,
which dulled the most sensitive ear by its monoto-
nous sounds, and that it had no proper place in
modern warfare. "'The drum," answered the Cor-
sican, "imitates the cannon. It is the best musical
instrument in the world; for it never gets out of
tune."
But drum manufacturers "should worry" about
the military status of the drum in action. The
necessities of the band as a part of regimental equip-
ment were made clear in the late war and what good
is a band without drums? When music has "passed"
then only can it be said that the drum's uses are no
more.
SUGGESTING SMALL GRAND.
"A small grand for Christmas" is the suggestion
of The H. Ackerman Piano Co., Marion, O., this
week. The firm has secured many customers for the
past two months by the reiteration of the phrase in
the newspapers, the advertising activity of course
being augmented by the activities of an able staff
of salesmen. The nature of the advertising is shown
in this, clipped this week. "A grand piano for Christ-
mas more nearly approximates "heart's desire" for
your daughter or wife than any other gift. We have
grand pianos that are of such size they require but
little more space than an upright piano, if
placed in a corner of a room—but they possess all
the beauty and power of tone and beauty of appear-
ance that has made the grand the piano ideal."
BUY EBE PLAYER PIANOS—
2469 Third Ave., N. W. Cor. 135th, New York
407 So. Dearborn St.,
CHICAGO, ILL.
Our Motto: "He profits most who serves
best."
CHAFF BROS.
Pianos and Player-Pianos
tand for
atisfaction and
ervice
Made under a guarantee that
is backed by fifty-two years
of success and satisfaction.
Schaff Bros, instruments are
safe for the dealer to sefl
and for the customer to buy.
THE SCHAFF BROS. CO.
Established 1868
Huntington, Ind.
Lyon & Healy
Apartment Grand
Piano
Sole Makers
Chicago
A LIVE LINE FOR LIVE DEALERS
WEBSTER
OTTO R. TREFZ, Jr.
Manufacturer oi
PIANO
BASS STRINGS
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured ky
TRADE
THE WEBSTER PIANO CO.
450 Fifth A T . , NEW YORK CITY
21st St. and Fairmount Ave.
PHILADELPHIA, PA.
PERFECT PUNCHINGS
Your Prospective Customers
AT
C.F. GOEPEL&CO
Published by
Presto Publishing Co.
29
Ross-Gould
_ Mcailing
S*. Louis
137 E A S T I3 T -* ST.
NEW YORK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).