Presto
Issue: 1920 1792 - Page 25
25
PRESTO
November 27, 1920.
TALKIN
music stores are equipped for their handling.
The music dealer knows how to sell the phono-
The phonograph is rapidly finding its place graph. He has the list of his prospects. He is
in the commercial world. For years it had finding it a good thing for filling in the other-
drifted about, uncertain as to whether the wise lost motion among his solicitors and
world wanted it as a toy or as something of salesmen.
real and permanent importance. At last it is
The winning plan for a retail piano dealer
taking its place among the serious contribu- is to secure the representation of a phonograph
tions to homelife and to business. It is no with a good name. If an advertised name, so
longer an experiment. It is no longer a thing much the better. In any event, it should be a
for the enterprise of adventurers with wild machine in which the merits are sufficient to
schemes of exploitation, small sense of indus- offset the best claims of any older phonograph,
trial stability and smaller capital.
no matter what its name. And then sell it for
With the. lapse of patent rights, which en- a real musical instrument and not as a toy or
abled one or two great concerns to enjoy a as a "side line" for revenue only. In other
monopoly, the makers of talking machines words, sell something so good that you will
have come out into the open and boldly pro- find pride in its representation.
claimed their products as being at least equal
The list of good phonographs is now a fairly
to the best of the older instruments. In a few long one. It is safe—and may be profitable—
cases the newer phonographs have actually to consider any of these: Ampliphone, Starr,
demonstrated that they are better than the Puritan, Deterling, Steger, Starck, Stratford,
monopolistic old ones. And in doing this they Goldsmith, Cheney—and others which will be
have gained the attention necessary to success found advertised in the Presto Trade Lists,
in any line of industry.
No. 2—the "Phonograph Directory & Guide."
This paper has said that when the phono- But don't waste your effort and hazard your
graph becomes fully settled in its place the local standing as a business man with a cheap
manufacturers will be as eager to interest the and unreliable machine, the chief merit of
piano dealers as they have been anxious to win which is that it can make a noise with which
the trade of what are termed the "exclusive to annoy the neighbors.
talking machine shops." For there is but one
logical retail distributor of a good phonograph.
The talking machine salesman with the
That is the established piano house. The proper spirit considers his opportunities for
cheaper machines may go to the department sales practically unlimited. To him every
stores and the bargain shops. There isn't house contains a possible prospect. There
enough in the talking machine alone to war- are people he could not sell pianos to who will
rant a. lot of special shops for its sale. The buy talking machines at the first approach;
MAKING PHONOGRAPHS PAY
I
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
there are people he should not sell pianos to
who can be considered safe talking machine
customers. There is a grade of talking ma-
chine to suit the financial ability of every
house. In nearly every house there is some-
one who wants a talking machine. But these
are obvious and admitted facts. Makers of
talking machines govern their production
plans with these ideas in their minds.
FAIRY"
~~NEW PHONOGRAPHISTORES J |
Many Extensions of Well Established Departments
Noted in News of the Week.
McKeown & Mess, Livermore, Cal., has added a
talking machine department.
L. E. Seligman has added talking machines to his
general department store line in Dinuba, Cal.
The H. E. Wheeler Co., Jacksonville, 111., opened
its new talking machine department last week. This
statement was printed by the company: "Complete-
ly equipped with modern facilities: we believe that
you will find this not only an ideal place from which
to select the best that there is in Phonographs and
Records."
A SOUTHERN PHONOGRAPH.
Phillip Levy & Co., Norfolk, Va., features the
Granby phonograph in its advertising. The firm is
represented by stores in Newport News, Richmond,
Roanoke, Suffolk, Va.; Baltimore, Md., and Savan-
nah, Ga. This statement is printed: "A little more
spontaneity—a little more joy and sparkle—distin-
guishes the music of the South as played by the
Southerners. So it isn't strange that "The phono-
graph made in the South" should catch the spirit of
Southern music in a way that Southerners appreciate.
You should hear the Granby play the old-time South-
ern melodies."
OPENS IN ALLENTOWN, PA.
The S. Goldstein Music House was opened last
week at 136 North Second street, Allentown, Pa.
Talking machines and records are carried. The store
occupies two large rooms with a display window.
Stringed and wind instruments and others of all de-
scriptions, with supplies, are sold. Sol Goldstein
is proprietor and manager. The firm advertises a
repair department for phonographs and small mu-
sical instruments.
A "CYCLOID" AMPLIFIER.
East Liverpool, Ohio, has a phonograph industry
the products of which are set forth as having spe-
cial features. The chief item is the "Cycloid Ampli-
fier," and the machines are very handsome in de-
sign. The industry is that of The Smith & Phillips
Music Co. and the name of the phonograph is the
"Ceramiphone," meaning heaven only knows what,
unless the manufacturer also does.
SELLS SWAN PHONOGRAPH.
The S. N. Swan & Sons Talking Machine Shop,
Freeport, 111., presents the Swan Phonograph as
"an ideal Christmas gift." The store is in an excel-
lent location at 94-96 Galena street, and has the ad-
vantage of being the only music store on that street.
, Phonograph
'«-'•
Lamp
"looks" and
" s p e a k s " for
itself. In ap-
pearance luxur-
ious, it achieves
Its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive Instru-
ments.
Electrically operated and equipped with a specially
designed Invisible switch, regulator and tone modifier.
Let us tell how sales of the """AIRY" have re-
quired our maximum output ever since its appear-
ance in 191*.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
NOW
READY
Phonograph Directory and Guide
The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT===25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
November 27, 1920.
TALKIN
music stores are equipped for their handling.
The music dealer knows how to sell the phono-
The phonograph is rapidly finding its place graph. He has the list of his prospects. He is
in the commercial world. For years it had finding it a good thing for filling in the other-
drifted about, uncertain as to whether the wise lost motion among his solicitors and
world wanted it as a toy or as something of salesmen.
real and permanent importance. At last it is
The winning plan for a retail piano dealer
taking its place among the serious contribu- is to secure the representation of a phonograph
tions to homelife and to business. It is no with a good name. If an advertised name, so
longer an experiment. It is no longer a thing much the better. In any event, it should be a
for the enterprise of adventurers with wild machine in which the merits are sufficient to
schemes of exploitation, small sense of indus- offset the best claims of any older phonograph,
trial stability and smaller capital.
no matter what its name. And then sell it for
With the. lapse of patent rights, which en- a real musical instrument and not as a toy or
abled one or two great concerns to enjoy a as a "side line" for revenue only. In other
monopoly, the makers of talking machines words, sell something so good that you will
have come out into the open and boldly pro- find pride in its representation.
claimed their products as being at least equal
The list of good phonographs is now a fairly
to the best of the older instruments. In a few long one. It is safe—and may be profitable—
cases the newer phonographs have actually to consider any of these: Ampliphone, Starr,
demonstrated that they are better than the Puritan, Deterling, Steger, Starck, Stratford,
monopolistic old ones. And in doing this they Goldsmith, Cheney—and others which will be
have gained the attention necessary to success found advertised in the Presto Trade Lists,
in any line of industry.
No. 2—the "Phonograph Directory & Guide."
This paper has said that when the phono- But don't waste your effort and hazard your
graph becomes fully settled in its place the local standing as a business man with a cheap
manufacturers will be as eager to interest the and unreliable machine, the chief merit of
piano dealers as they have been anxious to win which is that it can make a noise with which
the trade of what are termed the "exclusive to annoy the neighbors.
talking machine shops." For there is but one
logical retail distributor of a good phonograph.
The talking machine salesman with the
That is the established piano house. The proper spirit considers his opportunities for
cheaper machines may go to the department sales practically unlimited. To him every
stores and the bargain shops. There isn't house contains a possible prospect. There
enough in the talking machine alone to war- are people he could not sell pianos to who will
rant a. lot of special shops for its sale. The buy talking machines at the first approach;
MAKING PHONOGRAPHS PAY
I
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
there are people he should not sell pianos to
who can be considered safe talking machine
customers. There is a grade of talking ma-
chine to suit the financial ability of every
house. In nearly every house there is some-
one who wants a talking machine. But these
are obvious and admitted facts. Makers of
talking machines govern their production
plans with these ideas in their minds.
FAIRY"
~~NEW PHONOGRAPHISTORES J |
Many Extensions of Well Established Departments
Noted in News of the Week.
McKeown & Mess, Livermore, Cal., has added a
talking machine department.
L. E. Seligman has added talking machines to his
general department store line in Dinuba, Cal.
The H. E. Wheeler Co., Jacksonville, 111., opened
its new talking machine department last week. This
statement was printed by the company: "Complete-
ly equipped with modern facilities: we believe that
you will find this not only an ideal place from which
to select the best that there is in Phonographs and
Records."
A SOUTHERN PHONOGRAPH.
Phillip Levy & Co., Norfolk, Va., features the
Granby phonograph in its advertising. The firm is
represented by stores in Newport News, Richmond,
Roanoke, Suffolk, Va.; Baltimore, Md., and Savan-
nah, Ga. This statement is printed: "A little more
spontaneity—a little more joy and sparkle—distin-
guishes the music of the South as played by the
Southerners. So it isn't strange that "The phono-
graph made in the South" should catch the spirit of
Southern music in a way that Southerners appreciate.
You should hear the Granby play the old-time South-
ern melodies."
OPENS IN ALLENTOWN, PA.
The S. Goldstein Music House was opened last
week at 136 North Second street, Allentown, Pa.
Talking machines and records are carried. The store
occupies two large rooms with a display window.
Stringed and wind instruments and others of all de-
scriptions, with supplies, are sold. Sol Goldstein
is proprietor and manager. The firm advertises a
repair department for phonographs and small mu-
sical instruments.
A "CYCLOID" AMPLIFIER.
East Liverpool, Ohio, has a phonograph industry
the products of which are set forth as having spe-
cial features. The chief item is the "Cycloid Ampli-
fier," and the machines are very handsome in de-
sign. The industry is that of The Smith & Phillips
Music Co. and the name of the phonograph is the
"Ceramiphone," meaning heaven only knows what,
unless the manufacturer also does.
SELLS SWAN PHONOGRAPH.
The S. N. Swan & Sons Talking Machine Shop,
Freeport, 111., presents the Swan Phonograph as
"an ideal Christmas gift." The store is in an excel-
lent location at 94-96 Galena street, and has the ad-
vantage of being the only music store on that street.
, Phonograph
'«-'•
Lamp
"looks" and
" s p e a k s " for
itself. In ap-
pearance luxur-
ious, it achieves
Its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive Instru-
ments.
Electrically operated and equipped with a specially
designed Invisible switch, regulator and tone modifier.
Let us tell how sales of the """AIRY" have re-
quired our maximum output ever since its appear-
ance in 191*.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
NOW
READY
Phonograph Directory and Guide
The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT===25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).