Classic Mode

Presto

Issue: 1920 1792

25
PRESTO
November 27, 1920.
TALKIN
music stores are equipped for their handling.
The music dealer knows how to sell the phono-
The phonograph is rapidly finding its place graph. He has the list of his prospects. He is
in the commercial world. For years it had finding it a good thing for filling in the other-
drifted about, uncertain as to whether the wise lost motion among his solicitors and
world wanted it as a toy or as something of salesmen.
real and permanent importance. At last it is
The winning plan for a retail piano dealer
taking its place among the serious contribu- is to secure the representation of a phonograph
tions to homelife and to business. It is no with a good name. If an advertised name, so
longer an experiment. It is no longer a thing much the better. In any event, it should be a
for the enterprise of adventurers with wild machine in which the merits are sufficient to
schemes of exploitation, small sense of indus- offset the best claims of any older phonograph,
trial stability and smaller capital.
no matter what its name. And then sell it for
With the. lapse of patent rights, which en- a real musical instrument and not as a toy or
abled one or two great concerns to enjoy a as a "side line" for revenue only. In other
monopoly, the makers of talking machines words, sell something so good that you will
have come out into the open and boldly pro- find pride in its representation.
claimed their products as being at least equal
The list of good phonographs is now a fairly
to the best of the older instruments. In a few long one. It is safe—and may be profitable—
cases the newer phonographs have actually to consider any of these: Ampliphone, Starr,
demonstrated that they are better than the Puritan, Deterling, Steger, Starck, Stratford,
monopolistic old ones. And in doing this they Goldsmith, Cheney—and others which will be
have gained the attention necessary to success found advertised in the Presto Trade Lists,
in any line of industry.
No. 2—the "Phonograph Directory & Guide."
This paper has said that when the phono- But don't waste your effort and hazard your
graph becomes fully settled in its place the local standing as a business man with a cheap
manufacturers will be as eager to interest the and unreliable machine, the chief merit of
piano dealers as they have been anxious to win which is that it can make a noise with which
the trade of what are termed the "exclusive to annoy the neighbors.
talking machine shops." For there is but one
logical retail distributor of a good phonograph.
The talking machine salesman with the
That is the established piano house. The proper spirit considers his opportunities for
cheaper machines may go to the department sales practically unlimited. To him every
stores and the bargain shops. There isn't house contains a possible prospect. There
enough in the talking machine alone to war- are people he could not sell pianos to who will
rant a. lot of special shops for its sale. The buy talking machines at the first approach;
MAKING PHONOGRAPHS PAY
I
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
there are people he should not sell pianos to
who can be considered safe talking machine
customers. There is a grade of talking ma-
chine to suit the financial ability of every
house. In nearly every house there is some-
one who wants a talking machine. But these
are obvious and admitted facts. Makers of
talking machines govern their production
plans with these ideas in their minds.
FAIRY"
~~NEW PHONOGRAPHISTORES J |
Many Extensions of Well Established Departments
Noted in News of the Week.
McKeown & Mess, Livermore, Cal., has added a
talking machine department.
L. E. Seligman has added talking machines to his
general department store line in Dinuba, Cal.
The H. E. Wheeler Co., Jacksonville, 111., opened
its new talking machine department last week. This
statement was printed by the company: "Complete-
ly equipped with modern facilities: we believe that
you will find this not only an ideal place from which
to select the best that there is in Phonographs and
Records."
A SOUTHERN PHONOGRAPH.
Phillip Levy & Co., Norfolk, Va., features the
Granby phonograph in its advertising. The firm is
represented by stores in Newport News, Richmond,
Roanoke, Suffolk, Va.; Baltimore, Md., and Savan-
nah, Ga. This statement is printed: "A little more
spontaneity—a little more joy and sparkle—distin-
guishes the music of the South as played by the
Southerners. So it isn't strange that "The phono-
graph made in the South" should catch the spirit of
Southern music in a way that Southerners appreciate.
You should hear the Granby play the old-time South-
ern melodies."
OPENS IN ALLENTOWN, PA.
The S. Goldstein Music House was opened last
week at 136 North Second street, Allentown, Pa.
Talking machines and records are carried. The store
occupies two large rooms with a display window.
Stringed and wind instruments and others of all de-
scriptions, with supplies, are sold. Sol Goldstein
is proprietor and manager. The firm advertises a
repair department for phonographs and small mu-
sical instruments.
A "CYCLOID" AMPLIFIER.
East Liverpool, Ohio, has a phonograph industry
the products of which are set forth as having spe-
cial features. The chief item is the "Cycloid Ampli-
fier," and the machines are very handsome in de-
sign. The industry is that of The Smith & Phillips
Music Co. and the name of the phonograph is the
"Ceramiphone," meaning heaven only knows what,
unless the manufacturer also does.
SELLS SWAN PHONOGRAPH.
The S. N. Swan & Sons Talking Machine Shop,
Freeport, 111., presents the Swan Phonograph as
"an ideal Christmas gift." The store is in an excel-
lent location at 94-96 Galena street, and has the ad-
vantage of being the only music store on that street.
, Phonograph
'«-'•
Lamp
"looks" and
" s p e a k s " for
itself. In ap-
pearance luxur-
ious, it achieves
Its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive Instru-
ments.
Electrically operated and equipped with a specially
designed Invisible switch, regulator and tone modifier.
Let us tell how sales of the """AIRY" have re-
quired our maximum output ever since its appear-
ance in 191*.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 W e s t Adams Street
CHICAGO, ILL.
NOW
READY
Phonograph Directory and Guide
The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT===25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
26
November 27, 1920.
Dealers who do not sell
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
PLAYS ALL RECORDS ON ANY PHONOGRAPH
One Needle Plays as many as 50
Records=
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton cosU the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
R. C. WADE CO.
110 South Wabash Avenue
-
TALKING MACHINES IN CHINA
Chinese Captured by the Phonograph and Result Is
Suggested by C. J. Chan.
The exporters of talking machines are among
other American manufacturers chided for persis-
tence in an old custom by C. J. Chan, head of the
China Commerce Company, Ltd. Mr. Chan, who
was educated in American schools, bespoke the high
regard in which the business men of China held the
United States and of their desire to develop the
trade relations between the two countries.
"American manufacturers still persist in doing
business through a compradore, a Chinaman usually
the son of rich parents, who is a sort of broker or
go-between," Mr. Chan explained. "The educated
Chinese who are in business object to this practice
because very often the compradore is inferior in edu-
cation and in other ways to them. They prefer to
deal directly with the American manufacturer or his
representative. The compradore has been of great-
est service in the past, but the progressive Chinese
business men who are familiar with other countries
and business methods feel that he is no longer
needed."
The talking machine has captured the Chinese of
all classes and the manufacture or assembling- of the
machines there is a possibility of the future. Mr.
Chan said that there was plenty of capital among
his countrymen for developing industries. He
showed pictures of tanneries which recently had been
started in China under the direction of Chinese edu-
cated in America. He also spoke of the flourishing
condition of the cotton mills there.
-
CHICAGO
Paragon Piano Plates
Absolutely Dependable
Best of Service
Western manufacturers find that our facilities
and experience afford the best source of supplies.
Get Your Plates From Oregon
PARAGON FOUNDRIES COMPANY
OREGON, I L L .
ARTISTIC CARVINGS
for PIANO and PHONOGRAPH
Manufacturers
HIGH-GRADE CARVED
NOVELTIES
Lamps, Wall Brackets, Book Ends,
Pedestals, etc.
E. KOPRIWA CO.
When in Chicago visit our showrooms
at the Factory
2220 Ward Street, near Clybourn Are.
Tel. Lincoln 2726
strumental music. Knowing what a good perform-
ance is, it will not be satisfied by one that is indif-
ferent. Another point with the records, one of the
greatest inventions that the world has ever had, is
that they really teach as well as improve and enter-
tain. I have had the best of proof of this in listen-
ing to young girls who have had no other teachers,
and who have learned to sing well and correctly
songs that they mastered by copying the singing
of them from artistic records.
"PURITAN" IN NEW ENGLAND.
Sheboygan, Wis., Nov. 18, 1920.
Editor Presto:
With reference to the Puritan Phonograph Co. of
New England. This is our New England distribut-
ing agency, and while it is not connected with us
financially, they are distributors in that locality and
are doing very well indeed with the Puritan. ^
Very truly yours,
UNITED PHONOGRAPHS CORPORATION,
J. Gordon Osborn.
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
COLUMBIA DIVIDEND.
Officials of the Columbia Graphophone last week
spiked the report that its dividend would be re-
duced in the corporation's December meeting. There
will be this year no change in its disbursement, which
The Mercantile Trust Company has been ap-
has been established at the rate of 25 cents a share pointed transfer agent of the preferred stock of the
quarterly and one-twentieth of a share of stock. On General Phonograph Corporation.
July 1, 1919, the company paid $2.50 in cash and one-
C. M. Sigler, Inc., gave a Magna-Vox recital to
twentieth share in common stock on its old common.
Harrisburg, Pa., crowds last week. The new No-
vember records were played from the roof of the
TEACH PARROTS BY PHONOGRAPHS.
Sigler building.
A new use for the phonograph is the teaching of
Harris & Harris, a lively firm in Auburn, 111., is
parrots to talk. The machine is "charged" with the agent for the Puritan phonograph.
desired sentence, and placed near the bird's cage
The Coulter Furniture Store, Maroa, 111., handles
BUSY MEMPHIS FIRM.
and set working. Some of the rich old maids have
"Having what you want when you want it is what proved the very best customers for machines, al- the Brunswick phonograph.
The new manager of the talking machine depart-;
made Reinhart's," is the leading line in a page ad though salesmen find them very particular about
of Reinhart's, Memphis, Tenn., this week. The house the intonations of the phonographs, as they do not ment of Wolfe Co., Portland, Ore., is Herbert Bach.:
Price cutting was roundly condemned by thei
has an active talking machine department and han- want their parrots to learn any vulgar enunciation.
Louisville Talking Machine Dealers' Association at
dles string instruments as well. A teacher of the
meeting at the Hotel Henry Watterson recently.
ukulele, is attached to the staff of the firm. Rein-
A SUGGESTIVE TRADEMARK.
Jacob Weinheimer has opened a talking machine'
hardt's advertises its record department in a very
The trademark of the Hoffay Talking Machine department in his store in Buffalo, N. Y.
j
strong way and claims to have the largest record
C. L. Yoder is an active talking machine dealer;
business in Memphis. The firm pays postage on Co., of New York, whose failure is announced, may
seem somewhat significant. It is "Ressurectone," in Virden, 111.
:
all mail orders.
and the defunct concern advised that the name was
The following schedule in bankruptcy is among
chosen "because it actually resurrects tones." Cred- those filed last week in the United States District
RECORDS FORM TASTE.
itors will perhaps hope that it may also resurrect Court New York: The Hoffay Talking Machine
If the mother is herself unmusical, it no longer some of their investments.
Company, Inc., New York, manufacturers, give lia-
proves a serious handicap, writes Mme. Schumann-
bilities as $35,228; assets, $11,385.
Heink in November Delineator. Nearly every home
The Wabash Cabinet Company, Wabash, Ind., has
NEW BALTIMORE PLANT.
has now its collection of records. Great artists sing
temporarily
closed down both factories. The com-
By
December
1,
the
Columbia
Graphophone
Manu-
in them the very things that I have recommended
pany
manufactures
furniture and phonographs
and that children love; good things, finely sung, facturing Co. will begin production at its newly-built for a large Eastern office
concern.
forming and developing the right kind of musical plant at Orangeville, near Baltimore, Md. This first
The new roll department of the Pearson Piano
taste. A child who listens to this kind of records unit will cost $3,600,000, M- A. Long Co., of Balti- Company,
Indianapolis, is on the mezzanine floor,
more,
is
the
contractor*
will never learn to tolerate bad singing or bad in-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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