Presto
Issue: 1920 1782 - Page 23
23
PRESTO
September 18, 1920.
OPTIMISTIC VIEWS FOR
REPUBLIC PLAYER ROLLS
L. O. Rogers Makes Pleasing Report After Calling
on Trade of West.
Louis O. Rogers and Edward J. Fitzgerald, repre-
sentatives for the Republic. Player Roll Corporation,
New York, attended the convention of the New
England Music Dealers recently held in Boston.
Mr. Rogers has just returned from a trip through
the West, during which he called on the various
distributors of the Republic Player Roll. He reports
general player roll conditions for the coming season
in an optimistic way and predicts a tremendous fall,
winter and holiday season for Republic Player
Rolls.
After the convention Mr. Rogers returned to the
home office, while Mr. Fitzgerald continued an
itinerary covering the New England States.
CONDEMNS QUOTATIONS OF
COMPARATIVE PRICES
Their Indiscriminate Use By Retailers Tends to
Breed Bargain Hunters.
The danger arising from the indiscriminate use
of comparative prices in retail advertising is
stressed in an interesting and effective manner by
a report recently issued by the Better Business
Bureau of Indianapolis, which is affiliated with the
National Vigilance Committee of the Associated
Advertising Clubs of the World.
"Comparative price advertising," suggested the
Indianapolis Bureau, "is again running riot in In-
dianapolis. Merchants who seldom use compara-
tives have been using them recently. We do not
bold that the mere use of comparative prices is
unethical or wrong. We do maintain, however, that
the use of comparative prices and comparative
values is subject to great abuse and tends to under-
mine confidence in advertising, as it tends to edu-
cate the public to the belief that a regular price on
merchandise carries an exceptionably large profic
for the merchant, and that it is not prudent to buy
until goods are advertised at a reduction. It tends
to educate the public to become bargain hunters.
"The whole tendency of the extreme use of com-
paratives is, we believe, to destroy confidence in
advertising and in the merchant's making extrava-
gant use of comparatives, thereby making it neces-
sary for such merchant to spend ever increasing
sums for advertising. In the meantime his depart-
ment heads are tempted to make ever increasing
claims of reductions to stimulate the jaded public
appetite for bargains."
NEW DITSON LIST.
The following publications have been issued by
the Oliver Ditson Company, Boston: The O. D.
music series, music for teaching and recreation;
"Graded Piano Pieces by American Composers,"
first year. The pieces in this book range from
Grade 1 to an easy Grade 11. "Graded Piano Pieces
by American Composers," second year. They have
been well selected with an eye to variety as well
as grace. "Graded Piano Pieces by American Com-
posers," third year. The Ditson novelty list is
well worth while, and we advise having your name
placed on their mailing list.
The Rogers Park Music Shop is a new concern
at 7053 Clark street, Chicago.
W. Giese is
proprietor.
TONK
BENCHES
ORGAN MANUFACTURERS TO
MEET IN BUFFALO SEPT. 25
Letter from M. P. Moller Apprizes Members of
National Association of Meeting.
The following letter, dated September 11, to
members of the Organ Builders' Association of
America has been mailed from the office of the
president, M. P. Moller:
To the Members:—Pursuant to the Constitution
and By-Laws of this Association I, the under-
signed, as President thereof, do hereby call a spe-
cial meeting of this Association to convene at the
Hotel Lafayette in the City of Buffalo, New York,
at ten o'clock in the forenoon of Saturday, Sep^
tember 25th, 1920.
The special purpose of this meeting will be to
consider and determine the proposed Standard
Uniform Organ Contracts and such other business
as may come to said meeting.
It is earnestly hoped that a large and representa-
tive attendance will be present to the end that a
full and fair discussion of said contracts and all the
terms thereof may be had. Let us approach this
important subject in a broad and constructive spirit,
and then abide the result as expressed in the will
of the majority.
Copies of this proposed Church Organ Contract
have been sent to each member by our Secretary.
Please study this form as a basis for discussion
and action. Sincerely, M. P . Moller, President.
BUY EBE PLAYER PIANOS—
2469 Third Ave., N. W. Cor. 135th, New York
PIONEER SCHOOL F01 PIANO MEN
Established 1901
In it's 20**yea**
with upwards of
GO WITH GOOD P ANOS TO
ACTIVE DEALERS' CUSTOMERS
1000
SUCCESSFUL
GRADUATES
WISE DEALERS ALREADY IN LINE
COURTHOUSE SO.
VALPARAISO. IND. ,
Write Us NOW for Information
TONK MANUFACTURING CO.
1912 Lewis Street
CHICAGO
Piano, Player-Piano and Organ Tuning, Repairing, Regula-
ting and Voicing. Best equipped school in the U. S.
Diplomas awarded and positions secured. Private and class
instructions, both sexes.
School all the year. Illuitrated catalogue* free.
POLK'S SCHOOL OF TUNING, VALPARAISO, IND.
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
The Sgn of Supreme
Achievement in Piano
ctions.
ONE GRADE ONLY
FACTORIES:
Wast Forty-Fifth Street, Tenth Avenue and West
Forty-Sixth Street
OFFICE:
457 West 45th Street
CABLE-NELSON PIANO CO-
Manufactures fine pianos and player-pianos and
Wholesales them at fair prices and terms.
The agency is a source of both
profit and prestige.
REPUBLIC BUILDING, CHICAGO
NEW YORK
Comstock, Cheney & Co*
Ivory Cutters and Manufacturers
Piano Keys, Actions m Hammers
.VORY AND COMPOSITION-COVERED ORGAN KEYS
Ths only Comf in; Furnishing the Keys, Actions, Hammers and Brackets Comp'ta
The Best High-Grade Piano for the Money
Newman Bros. Pianos have tonal quality second to none.
Their many superior points and their forty-six years of pres-
tige give the dealer interesting facts to tell his prospects.
When you take on the Newman line of pianos and players you
become one of us, and we give you real help when you need it.
Don't just think we are a fine firm to deal with, find out for
sure and you will stay right with us.
Newman Bros. Company
1 (ttegraph a n d R. R. S t a t i o n : Essex, Conn.
Office a n d Factories: Ivory t o n .
FOR TONE, BEAUTY
AND LASTING
A
ACCOMPLISHMENT
Factories, 806-16 Dix St.
,-AUTO -
Chicago, Illinois
P I A N O S
A.ND
The WERNER INDUSTRIES CO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
September 18, 1920.
OPTIMISTIC VIEWS FOR
REPUBLIC PLAYER ROLLS
L. O. Rogers Makes Pleasing Report After Calling
on Trade of West.
Louis O. Rogers and Edward J. Fitzgerald, repre-
sentatives for the Republic. Player Roll Corporation,
New York, attended the convention of the New
England Music Dealers recently held in Boston.
Mr. Rogers has just returned from a trip through
the West, during which he called on the various
distributors of the Republic Player Roll. He reports
general player roll conditions for the coming season
in an optimistic way and predicts a tremendous fall,
winter and holiday season for Republic Player
Rolls.
After the convention Mr. Rogers returned to the
home office, while Mr. Fitzgerald continued an
itinerary covering the New England States.
CONDEMNS QUOTATIONS OF
COMPARATIVE PRICES
Their Indiscriminate Use By Retailers Tends to
Breed Bargain Hunters.
The danger arising from the indiscriminate use
of comparative prices in retail advertising is
stressed in an interesting and effective manner by
a report recently issued by the Better Business
Bureau of Indianapolis, which is affiliated with the
National Vigilance Committee of the Associated
Advertising Clubs of the World.
"Comparative price advertising," suggested the
Indianapolis Bureau, "is again running riot in In-
dianapolis. Merchants who seldom use compara-
tives have been using them recently. We do not
bold that the mere use of comparative prices is
unethical or wrong. We do maintain, however, that
the use of comparative prices and comparative
values is subject to great abuse and tends to under-
mine confidence in advertising, as it tends to edu-
cate the public to the belief that a regular price on
merchandise carries an exceptionably large profic
for the merchant, and that it is not prudent to buy
until goods are advertised at a reduction. It tends
to educate the public to become bargain hunters.
"The whole tendency of the extreme use of com-
paratives is, we believe, to destroy confidence in
advertising and in the merchant's making extrava-
gant use of comparatives, thereby making it neces-
sary for such merchant to spend ever increasing
sums for advertising. In the meantime his depart-
ment heads are tempted to make ever increasing
claims of reductions to stimulate the jaded public
appetite for bargains."
NEW DITSON LIST.
The following publications have been issued by
the Oliver Ditson Company, Boston: The O. D.
music series, music for teaching and recreation;
"Graded Piano Pieces by American Composers,"
first year. The pieces in this book range from
Grade 1 to an easy Grade 11. "Graded Piano Pieces
by American Composers," second year. They have
been well selected with an eye to variety as well
as grace. "Graded Piano Pieces by American Com-
posers," third year. The Ditson novelty list is
well worth while, and we advise having your name
placed on their mailing list.
The Rogers Park Music Shop is a new concern
at 7053 Clark street, Chicago.
W. Giese is
proprietor.
TONK
BENCHES
ORGAN MANUFACTURERS TO
MEET IN BUFFALO SEPT. 25
Letter from M. P. Moller Apprizes Members of
National Association of Meeting.
The following letter, dated September 11, to
members of the Organ Builders' Association of
America has been mailed from the office of the
president, M. P. Moller:
To the Members:—Pursuant to the Constitution
and By-Laws of this Association I, the under-
signed, as President thereof, do hereby call a spe-
cial meeting of this Association to convene at the
Hotel Lafayette in the City of Buffalo, New York,
at ten o'clock in the forenoon of Saturday, Sep^
tember 25th, 1920.
The special purpose of this meeting will be to
consider and determine the proposed Standard
Uniform Organ Contracts and such other business
as may come to said meeting.
It is earnestly hoped that a large and representa-
tive attendance will be present to the end that a
full and fair discussion of said contracts and all the
terms thereof may be had. Let us approach this
important subject in a broad and constructive spirit,
and then abide the result as expressed in the will
of the majority.
Copies of this proposed Church Organ Contract
have been sent to each member by our Secretary.
Please study this form as a basis for discussion
and action. Sincerely, M. P . Moller, President.
BUY EBE PLAYER PIANOS—
2469 Third Ave., N. W. Cor. 135th, New York
PIONEER SCHOOL F01 PIANO MEN
Established 1901
In it's 20**yea**
with upwards of
GO WITH GOOD P ANOS TO
ACTIVE DEALERS' CUSTOMERS
1000
SUCCESSFUL
GRADUATES
WISE DEALERS ALREADY IN LINE
COURTHOUSE SO.
VALPARAISO. IND. ,
Write Us NOW for Information
TONK MANUFACTURING CO.
1912 Lewis Street
CHICAGO
Piano, Player-Piano and Organ Tuning, Repairing, Regula-
ting and Voicing. Best equipped school in the U. S.
Diplomas awarded and positions secured. Private and class
instructions, both sexes.
School all the year. Illuitrated catalogue* free.
POLK'S SCHOOL OF TUNING, VALPARAISO, IND.
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
The Sgn of Supreme
Achievement in Piano
ctions.
ONE GRADE ONLY
FACTORIES:
Wast Forty-Fifth Street, Tenth Avenue and West
Forty-Sixth Street
OFFICE:
457 West 45th Street
CABLE-NELSON PIANO CO-
Manufactures fine pianos and player-pianos and
Wholesales them at fair prices and terms.
The agency is a source of both
profit and prestige.
REPUBLIC BUILDING, CHICAGO
NEW YORK
Comstock, Cheney & Co*
Ivory Cutters and Manufacturers
Piano Keys, Actions m Hammers
.VORY AND COMPOSITION-COVERED ORGAN KEYS
Ths only Comf in; Furnishing the Keys, Actions, Hammers and Brackets Comp'ta
The Best High-Grade Piano for the Money
Newman Bros. Pianos have tonal quality second to none.
Their many superior points and their forty-six years of pres-
tige give the dealer interesting facts to tell his prospects.
When you take on the Newman line of pianos and players you
become one of us, and we give you real help when you need it.
Don't just think we are a fine firm to deal with, find out for
sure and you will stay right with us.
Newman Bros. Company
1 (ttegraph a n d R. R. S t a t i o n : Essex, Conn.
Office a n d Factories: Ivory t o n .
FOR TONE, BEAUTY
AND LASTING
A
ACCOMPLISHMENT
Factories, 806-16 Dix St.
,-AUTO -
Chicago, Illinois
P I A N O S
A.ND
The WERNER INDUSTRIES CO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).