Presto
Issue: 1920 1775 - Page 9
PRESTO
July 31, 1920.
IN WHICH CLASS
DO YOU BELONG?
GULBRANSEN
REPRESENTATION
For the Naturally One-Priced
The first obligation of the Gulbransen Distrib-
utor is to give his trade scrupulously square
treatment on prices.
We cannot compel any Dealer to be one-priced,
and would not if we could. Some Dealers
seem naturally one-priced. They m a i n t a i n
uniform prices, the same proposition to every
buyer, even without the manufacturer's advice
or help; simply because it seems to them the
right thing to do. They are the ones we seek.
W e like the point of view of a certain Gulbransen Distrib-
utor. This man has a silent partner. Some time ago this
partner instructed the store to send a talking machine and
some records up to his home. When he received the bill,
he kicked. "You've charged me the full retail price," he
said. "Certainly!" answered the Dealer. "Well, as a
partner here, I think I am entitled to the wholesale price,"
he objected. " A s a partner here," answered the Dealer,
"you are entitled to dividends, and you have been receiving
them, haven't you—very good dividends, too?" "Yes,
but—" "Very well, the main reason why your investment
pays good dividends is that we charge every customer the
i "
same price!
The silent partner saw the point, but was so mad about
it that he sent back most of the records!
The Gulbransen national price plan greatly simplifies matters
for the dealer who wishes to be one-priced.
The Gulbransen Distributor never faces the embarrassment
of explaining why the price is one figure in Wheeling and
a lower figure in Fort Wayne, though a fixed price in
each case.
The Gulbransen National Price has lined up a goodly number of
dealers under the one-price banner who at first were fearful that strict
r dherence was impossible. They were surprised to find that Gul-
bransen prices are not questioned. We suspect some of them were
rather surprised, too, to discover that people generally have common
sense about such "obstacles" as trade-ins. Come to think of it,
though, you and I would not expect as big an "allowance" for our old
machine on anew, standard typewriter selling at $60 as on another
make priced at $100.
We find just two types of dealers who still question the National Price
plan. First, the dealer who for ulterior reasons doesn't want to follow
it. Second, the dealer who hasn't tried it.
GULBRANSEN-DICKINSON CO.
CHICAGO
Manager of the Jesse French & Sons Piano Co.
Sends to the Trade Valuable Data,
with Admonition to Be-
come "Peptimists."
Manager C. B. Lewis, of the Jesse French & Sens
Piano Co., New Castle, Ind., has sent to the trade
a well compiled and very instructure series of state-
ments which are reproduced below. Accompanying
the paragraphs, Mr. Lewis sent a letter of advice
in which there is the sort of encouragement that
some piano men need all the time and all of them
some of the time. Here it is:
BEST BUSINESS ON EARTH.
There are three classes of merchants, "the Pessi-
mist," who says it can't be done; "Optimist," who
says it can be done, and is perfectly willing "to let
George do it"; "the Peptimist," who says it can be
done, and immediately goes and does it.
Let us all be Peptimists and spread the propa-
ganda of good business wherever we go. Let us
continue to ask large down payments and large
monthly payments. Let us keep the piano business
in the condition it has been in the past few years,
and not allow it to slip back into the "slipshod"
methods that prevailed four or five years ago." In
other words, let's get behind the piano business and
make it what it should be—THE BEST BUSINESS
ON EARTH.
We are filling orders here at the factory in rota-
tion as received. We are over sold, freight condi-
tions are bad, and they may be worse this fall. It
is our desire to give you the best service possible,
and in order to do this must have orders well in
advance of your requirements; therefore, order as
many goods as you possibly can NOW; don't wait
until this fall and then blame us for not having
goods. LET US ALL BE PEPTIMISTS AND DO
IT NOW.
FACTS WORTH FILING.
The semi-statistical and enlightening paragraphs
compiled by Mr. Lewis are as follows:
High wages make retail trade, better than ever
before. More money in circulation; increase in na-
tional bank, reserves during the last twelve months,
$1,213,000,000; gain in individual and demand de-
posits of $1,700,000,000.
Crops greatly improved in the past month; a bet-
ter than average wheat crop is indicated, a very
large corn crop, a cotton crop of 11,450,000 bales
promised, whereas only 10,000,000 bales were indi-
cated in May.
Wholesale distribution of dry goods very much
in excess of same period last year; more buyers in
the market; collections very satisfactory.
LABOR CONDITIONS BETTER.
Labor conditions showed marked improvement in
cities and on the farm. Temporary enforced idle-
ness, due to freight blockade, of many steel and
textile mills makes the labor still employed much
more productive per man.
Money rates high everywhere—8 per cent, even
to those having the highest credit; call loan rates
12 to 15 per cent, but no money panic possible, with
a gold reserve above 40 per cent, and INCREAS-
ING.
Forced sales of Liberty Bonds have ceased, not-
withstanding drastic efforts of all the Federal Re-
serve banks to compel subscribers to Liberty Bonds
to pay up their subscriptions in full or to sell the
bonds as the only alternative. Prices of Liberty
Bonds are rising slightly.
PEOPLE THRIFTY AND MONEY EASY.
Increase of general thrift of people shown by the
Comptroller of the Currency's report bank deposits
now held in names cf 20,380,350 depositors. This
unprecedented total exceeds the number of indi-
vidual bank depositors in any two other countries
combined. It means a bank account for almost
every family in the UNITED STATES.
John Skelton Williams, Comptroller of the Cur-
rency, urges freer loans and at lower rates to mer-
chants doing a necessary business. He says, "With-
out reducing their reserve limits, which under the
law the Federal Reserve Board has the right in its
discretion to waive, the Federal Reserve banks
show last week an unused lending power of more
than seven hundred million dollars. By reducing
the gold reserve requirement by only ten per cent
on deposits and on notes, this additional lending
power could be increased to two and a half billion
dollars."
Henry P. Veatch, Chicago manager of the Pack-
ard piano business, was down state in Illinois this
week on a brief trip. Mr. Veatch is contemplating a
trip soon to the Strait of Mackinac region, Duluth
and Wisconsin.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 31, 1920.
IN WHICH CLASS
DO YOU BELONG?
GULBRANSEN
REPRESENTATION
For the Naturally One-Priced
The first obligation of the Gulbransen Distrib-
utor is to give his trade scrupulously square
treatment on prices.
We cannot compel any Dealer to be one-priced,
and would not if we could. Some Dealers
seem naturally one-priced. They m a i n t a i n
uniform prices, the same proposition to every
buyer, even without the manufacturer's advice
or help; simply because it seems to them the
right thing to do. They are the ones we seek.
W e like the point of view of a certain Gulbransen Distrib-
utor. This man has a silent partner. Some time ago this
partner instructed the store to send a talking machine and
some records up to his home. When he received the bill,
he kicked. "You've charged me the full retail price," he
said. "Certainly!" answered the Dealer. "Well, as a
partner here, I think I am entitled to the wholesale price,"
he objected. " A s a partner here," answered the Dealer,
"you are entitled to dividends, and you have been receiving
them, haven't you—very good dividends, too?" "Yes,
but—" "Very well, the main reason why your investment
pays good dividends is that we charge every customer the
i "
same price!
The silent partner saw the point, but was so mad about
it that he sent back most of the records!
The Gulbransen national price plan greatly simplifies matters
for the dealer who wishes to be one-priced.
The Gulbransen Distributor never faces the embarrassment
of explaining why the price is one figure in Wheeling and
a lower figure in Fort Wayne, though a fixed price in
each case.
The Gulbransen National Price has lined up a goodly number of
dealers under the one-price banner who at first were fearful that strict
r dherence was impossible. They were surprised to find that Gul-
bransen prices are not questioned. We suspect some of them were
rather surprised, too, to discover that people generally have common
sense about such "obstacles" as trade-ins. Come to think of it,
though, you and I would not expect as big an "allowance" for our old
machine on anew, standard typewriter selling at $60 as on another
make priced at $100.
We find just two types of dealers who still question the National Price
plan. First, the dealer who for ulterior reasons doesn't want to follow
it. Second, the dealer who hasn't tried it.
GULBRANSEN-DICKINSON CO.
CHICAGO
Manager of the Jesse French & Sons Piano Co.
Sends to the Trade Valuable Data,
with Admonition to Be-
come "Peptimists."
Manager C. B. Lewis, of the Jesse French & Sens
Piano Co., New Castle, Ind., has sent to the trade
a well compiled and very instructure series of state-
ments which are reproduced below. Accompanying
the paragraphs, Mr. Lewis sent a letter of advice
in which there is the sort of encouragement that
some piano men need all the time and all of them
some of the time. Here it is:
BEST BUSINESS ON EARTH.
There are three classes of merchants, "the Pessi-
mist," who says it can't be done; "Optimist," who
says it can be done, and is perfectly willing "to let
George do it"; "the Peptimist," who says it can be
done, and immediately goes and does it.
Let us all be Peptimists and spread the propa-
ganda of good business wherever we go. Let us
continue to ask large down payments and large
monthly payments. Let us keep the piano business
in the condition it has been in the past few years,
and not allow it to slip back into the "slipshod"
methods that prevailed four or five years ago." In
other words, let's get behind the piano business and
make it what it should be—THE BEST BUSINESS
ON EARTH.
We are filling orders here at the factory in rota-
tion as received. We are over sold, freight condi-
tions are bad, and they may be worse this fall. It
is our desire to give you the best service possible,
and in order to do this must have orders well in
advance of your requirements; therefore, order as
many goods as you possibly can NOW; don't wait
until this fall and then blame us for not having
goods. LET US ALL BE PEPTIMISTS AND DO
IT NOW.
FACTS WORTH FILING.
The semi-statistical and enlightening paragraphs
compiled by Mr. Lewis are as follows:
High wages make retail trade, better than ever
before. More money in circulation; increase in na-
tional bank, reserves during the last twelve months,
$1,213,000,000; gain in individual and demand de-
posits of $1,700,000,000.
Crops greatly improved in the past month; a bet-
ter than average wheat crop is indicated, a very
large corn crop, a cotton crop of 11,450,000 bales
promised, whereas only 10,000,000 bales were indi-
cated in May.
Wholesale distribution of dry goods very much
in excess of same period last year; more buyers in
the market; collections very satisfactory.
LABOR CONDITIONS BETTER.
Labor conditions showed marked improvement in
cities and on the farm. Temporary enforced idle-
ness, due to freight blockade, of many steel and
textile mills makes the labor still employed much
more productive per man.
Money rates high everywhere—8 per cent, even
to those having the highest credit; call loan rates
12 to 15 per cent, but no money panic possible, with
a gold reserve above 40 per cent, and INCREAS-
ING.
Forced sales of Liberty Bonds have ceased, not-
withstanding drastic efforts of all the Federal Re-
serve banks to compel subscribers to Liberty Bonds
to pay up their subscriptions in full or to sell the
bonds as the only alternative. Prices of Liberty
Bonds are rising slightly.
PEOPLE THRIFTY AND MONEY EASY.
Increase of general thrift of people shown by the
Comptroller of the Currency's report bank deposits
now held in names cf 20,380,350 depositors. This
unprecedented total exceeds the number of indi-
vidual bank depositors in any two other countries
combined. It means a bank account for almost
every family in the UNITED STATES.
John Skelton Williams, Comptroller of the Cur-
rency, urges freer loans and at lower rates to mer-
chants doing a necessary business. He says, "With-
out reducing their reserve limits, which under the
law the Federal Reserve Board has the right in its
discretion to waive, the Federal Reserve banks
show last week an unused lending power of more
than seven hundred million dollars. By reducing
the gold reserve requirement by only ten per cent
on deposits and on notes, this additional lending
power could be increased to two and a half billion
dollars."
Henry P. Veatch, Chicago manager of the Pack-
ard piano business, was down state in Illinois this
week on a brief trip. Mr. Veatch is contemplating a
trip soon to the Strait of Mackinac region, Duluth
and Wisconsin.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).