Presto
Issue: 1920 1770 - Page 26
PRESTO
26
June 26, 1920.
Dealers who do not sell
PRESTO
TONOFONE
Buyers' Guide
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
Indispensable to
dealers and salesmen
PLAYS ALL RECORDS ON ANY PHONOGRAPH
One Needle Plays as many as 50 Records
Marvelous Tones
Wonderful
It is a reliable book of ref-
Enunciation
Gets every tone without scratch or squeak—-
will not injure finest record.
Everybody's
Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER
CAN GET THEM
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
the information which adds
strength
to a
salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write tor full particulars about advertising helps and the name of the
nearest distributor.
R. C. WADE CO.
110 South Wabash Avenue
-
-
CHICAGO
Price: 50 Cents
PHONOGRAPH PLAYS FOR HOUR
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
PATENTS
TRADE
MARKS
DESIGN PATENT9, COPYRIGHTS, ETC.
tOLIOITCD
JOHN A SAUL
rENDALL BLDG., WASHINGTON, D. C.
net profits. The only way a nanufacturer can stand
the strain is to do an increased business, and that we
are doing."
Boston Engineer Invents Device for Using Records
as Interchangeable Sections.
By making records as interchangeable sections
fitting on a common mandrel, George W. Bowers, a
mechanical and consuulting engineer of Boston,
Mass., has introduced a new phase in phonographic
music, says the Scientific American. Whereas the
average phonograph does not handle records larger
than twelve inches in diameter, with a playing time
of four minutes, Mr. Bowers has a phonograph
which plays for an hour without a break.
The new phonograph makes use of an exception-
ally large mandrel on which records in the form of
large cylinders of narrow width are placed side by
side. The needle or stylus passes over one record
and right on to the next without a break, according
to the inventor. In this manner the machine can be
made to play for one hour, if desired; or, again, it
can be adjusted to stop automatically at any pre-de-
termined time or spot.
H. E. Stewart has been made manager of the talk-
ing machine department of the Gibson Co., Wash-
ington, D. C.
W. A. Willson, head of the educational department
of the Columbia Graphaphoue Co., New York, reports
a splendid demand for Columbia records. Mr. Will-
son has just concluded a long trip through the
United States and Canada.
Sol Levit, Shenandoah, Pa., leading jeweler, has
moved to 26 and 28 North Main street. The store
has a well equipped talking machine department.
G. W. Pence has been appointed assistant manager
of the Buffalo branch of the Columbia Graphophone
Company.
The Davis Music Co.'s store in Farmington, Mo.,
has been moved to new quarters in the Rottger
building.
Kenneth Frederick has been appointed manager
of the Victrola department of the Grinncll Bros,
branch in Toledo, O.
William Berry is now the manager of the travel-
ing sales stafif of the Victrola department of Philip
Werlein, Ltd., New Orleans. He was formerly con-
nected with the New York offices of the Victor
Talking Machine Co.
WANT THE TONOFONE.
Among the new distributors of the Tonofone line
of talking machine r needles, made by the R. C. Wade
Co., 110 South W abash Avenue, Chicago, are the
Abernathy Furniture Co., Kansas City, Mo., and
Charles W. Kalder, Inc., Grand Rapids and Detroit,
Mich. These are leading houses in their sections,
with a character for high-class goods. The dis-
tribution of the Tonofone needle grows with leaps
and bounds, and the continuous calls for the needles
might tax the productive capacity of the plant if the
R. C. Wade Co. was not equal to any contingency.
THE A. J. CRAFTS PHONOGRAPH.
The talking machine manufactured by the A. J.
Crafts Piano Co., Richmond, Va., will be handled in
New York by the retail department of the Estey
Piano Co. A. J. Crafts, president of the A. J. Crafts
Piano Co., personally closed the arrangements with
the New York company.
IT QUALIFIED.
"Is that a select neighborhood?" asked the flat-
chaser, shrewdly.
"Select is right," said the renting agent, with con-
viction. "Why, there arc twenty-nine talking ma-
chines in the block."
THE WONDERFUL
MATERIALS KEEP ADVANCING
J. H. Steinmetz, President of Empire Talking Ma-
chine Co., Overcomes Difficulties.
"I have received today statistical records," said
John H. Steinmetz, president of the Empire Talking
Machine Company, 423 South Wabash Avenue. Chi-
cago, to a Presto representative on Tuesday, "show-
ing that the advance in the price of lumber going
into talking machine cabinets over last year is 182
per cent; on veneers, 136 per cent; on the cheaper
ply wood, 101 per cent; on packing boxes, 10 per
cent. The cost of labor has more than doubled per
man and per hour.
"Prices to the consumer have been advanced less
than 50 per cent. Out of that advance, we pay the
government 5 per cent on the wholesale selling
price as a war excise tax. Dealers, therefore, are
making more profit on our phonographs, which goes
a long way in taking care of rent, clerk hire, and
other expenses that dealers arc subject to paying to
keep up their establishments.
"Some of the manufacturers took care of increases
by reducing dealers' discounts; we did not.
"I do not see how dealers can expect prices to
come down. Quarter-sawed oak is now $310 per
thousand; gum, which a year ago could have been
bought for $54 a thousand feet, is now $200.
"We are constantly increasing our dealers' co-
operative advertising; all this is counted out of our
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sales Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
li
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
itself. In ap-
pearance luxur-
ious, It achieves
its g r e a t e s t
triumph in Its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
26
June 26, 1920.
Dealers who do not sell
PRESTO
TONOFONE
Buyers' Guide
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
Indispensable to
dealers and salesmen
PLAYS ALL RECORDS ON ANY PHONOGRAPH
One Needle Plays as many as 50 Records
Marvelous Tones
Wonderful
It is a reliable book of ref-
Enunciation
Gets every tone without scratch or squeak—-
will not injure finest record.
Everybody's
Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER
CAN GET THEM
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
the information which adds
strength
to a
salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write tor full particulars about advertising helps and the name of the
nearest distributor.
R. C. WADE CO.
110 South Wabash Avenue
-
-
CHICAGO
Price: 50 Cents
PHONOGRAPH PLAYS FOR HOUR
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, III.
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
PATENTS
TRADE
MARKS
DESIGN PATENT9, COPYRIGHTS, ETC.
tOLIOITCD
JOHN A SAUL
rENDALL BLDG., WASHINGTON, D. C.
net profits. The only way a nanufacturer can stand
the strain is to do an increased business, and that we
are doing."
Boston Engineer Invents Device for Using Records
as Interchangeable Sections.
By making records as interchangeable sections
fitting on a common mandrel, George W. Bowers, a
mechanical and consuulting engineer of Boston,
Mass., has introduced a new phase in phonographic
music, says the Scientific American. Whereas the
average phonograph does not handle records larger
than twelve inches in diameter, with a playing time
of four minutes, Mr. Bowers has a phonograph
which plays for an hour without a break.
The new phonograph makes use of an exception-
ally large mandrel on which records in the form of
large cylinders of narrow width are placed side by
side. The needle or stylus passes over one record
and right on to the next without a break, according
to the inventor. In this manner the machine can be
made to play for one hour, if desired; or, again, it
can be adjusted to stop automatically at any pre-de-
termined time or spot.
H. E. Stewart has been made manager of the talk-
ing machine department of the Gibson Co., Wash-
ington, D. C.
W. A. Willson, head of the educational department
of the Columbia Graphaphoue Co., New York, reports
a splendid demand for Columbia records. Mr. Will-
son has just concluded a long trip through the
United States and Canada.
Sol Levit, Shenandoah, Pa., leading jeweler, has
moved to 26 and 28 North Main street. The store
has a well equipped talking machine department.
G. W. Pence has been appointed assistant manager
of the Buffalo branch of the Columbia Graphophone
Company.
The Davis Music Co.'s store in Farmington, Mo.,
has been moved to new quarters in the Rottger
building.
Kenneth Frederick has been appointed manager
of the Victrola department of the Grinncll Bros,
branch in Toledo, O.
William Berry is now the manager of the travel-
ing sales stafif of the Victrola department of Philip
Werlein, Ltd., New Orleans. He was formerly con-
nected with the New York offices of the Victor
Talking Machine Co.
WANT THE TONOFONE.
Among the new distributors of the Tonofone line
of talking machine r needles, made by the R. C. Wade
Co., 110 South W abash Avenue, Chicago, are the
Abernathy Furniture Co., Kansas City, Mo., and
Charles W. Kalder, Inc., Grand Rapids and Detroit,
Mich. These are leading houses in their sections,
with a character for high-class goods. The dis-
tribution of the Tonofone needle grows with leaps
and bounds, and the continuous calls for the needles
might tax the productive capacity of the plant if the
R. C. Wade Co. was not equal to any contingency.
THE A. J. CRAFTS PHONOGRAPH.
The talking machine manufactured by the A. J.
Crafts Piano Co., Richmond, Va., will be handled in
New York by the retail department of the Estey
Piano Co. A. J. Crafts, president of the A. J. Crafts
Piano Co., personally closed the arrangements with
the New York company.
IT QUALIFIED.
"Is that a select neighborhood?" asked the flat-
chaser, shrewdly.
"Select is right," said the renting agent, with con-
viction. "Why, there arc twenty-nine talking ma-
chines in the block."
THE WONDERFUL
MATERIALS KEEP ADVANCING
J. H. Steinmetz, President of Empire Talking Ma-
chine Co., Overcomes Difficulties.
"I have received today statistical records," said
John H. Steinmetz, president of the Empire Talking
Machine Company, 423 South Wabash Avenue. Chi-
cago, to a Presto representative on Tuesday, "show-
ing that the advance in the price of lumber going
into talking machine cabinets over last year is 182
per cent; on veneers, 136 per cent; on the cheaper
ply wood, 101 per cent; on packing boxes, 10 per
cent. The cost of labor has more than doubled per
man and per hour.
"Prices to the consumer have been advanced less
than 50 per cent. Out of that advance, we pay the
government 5 per cent on the wholesale selling
price as a war excise tax. Dealers, therefore, are
making more profit on our phonographs, which goes
a long way in taking care of rent, clerk hire, and
other expenses that dealers arc subject to paying to
keep up their establishments.
"Some of the manufacturers took care of increases
by reducing dealers' discounts; we did not.
"I do not see how dealers can expect prices to
come down. Quarter-sawed oak is now $310 per
thousand; gum, which a year ago could have been
bought for $54 a thousand feet, is now $200.
"We are constantly increasing our dealers' co-
operative advertising; all this is counted out of our
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sales Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
li
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
itself. In ap-
pearance luxur-
ious, It achieves
its g r e a t e s t
triumph in Its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).