Presto
Issue: 1920 1769 - Page 27
PRESTO
June 19, 1920.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name WeU Known Sine* 1875"
STEGER
Steger & Sons
Leads
Others Follow
STEGER BUILDING
The
Jackson and Wabash
Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
27
SECRET OF GREAT
BUSINESS NATION
Anecdote Designed to Illustrate Faith of Men
in Their Business Recalls Critical Time
in History of the Piano Industry
During the Great War.
The time of apprehension in the piano industry
and trade which was caused by the effort to classify
musical instruments among the non-essentials was
recalled by a dealer at the recent Advertising Men's
convention in Indianapolis. The good work of Gen-
eral Counsel George M. Pound has never been more
effectually demonstrated than in the representations
he made at that critical period. At the recent con-
vention of the Associated Advertising Clubs, speak-
ing on "Advertising as an Economic Force," Joseph
F. Johnson of the New York University School of
Commerce, told again the story which was familiar
in the piano trade three years ago. It is interesting
enough to tell again. Following is the extract from
Mr. Johnson's address:
AN ESSENTIAL INDUSTRY.
At a perplexing period in the war a group of
American economists were gathered together to find
some solution for an important problem. What is
an essential industry? and what are non-essential
industries?" the Government had asked them. The
necessity for an answer to that question was ob-
vious. The man-power of the nation was not suffi-
cient to fight the nation's battles and supply all the
nation's wants; our transportation system was al-
ready cracking under the impossible burdens laid
upon it; the same materials that were required for
dress shoes were required for saddles; tin horns and
tin cans for rations were fashioned of the same stuff.
Someone must decide what the country needed most
and what it could, under the strain of war condi-
tions, do without.
It seemed a fairly simple problem. Surely a group
of economists ought to be able to list the articles
that man cannot do without, and separate them from
the great category of articles and materials that are
merely an ornament and a comfort to our civiliza-
tion. Full of confidence and courage the econo-
mists sat down to their task, and almost at the very
outset they encountered difficulties.
THE PIANO MEN'S PROTEST.
Not a single American manufacturer would be
found who would admit for one moment that the
industry which his skill and sacrifice had established
was not of vital importance to America; every man
consulted, no matter what his product, had some
cogent reason why he should be allowed to go along
and win the war.
"Take pianos," said an economist, "surely we can
do without them." But a piano man protested
promptly:
"In times like these nothing does more to stimu-
late the morale of men than music," he said. "More-
over, do you know what is happening to a large pro-
portion of the pianos we manufacture these days?
They are being shipped to the Argentine, where
they are credited to us in beef for our armies in
France."
Then and there those economists discovered one
of the real underlying secrets for the greatness of
America as a business nation. It is this: Every
man of us who is worthy of his calling, believes that
his business is the greatest and most important in
the world.
RAPID GROWTH OF PIANO
TUNER'S ASSOCIATION
Spread of National Organization Source of Joy to
Veterans in the Craft.
"Perhaps the best tribute to the efficiency for good
in the National Association of Piano Tuners is found
in the readiness of tuners to form associations when
the way to do so is shown," said Emil Koll, the Cin-
cinnati tuner, in pointing out the steady growth in
the number of local associations. Good fellowship
and the opportunity to know each other will achieve
much good in the piano tuner's profession, Mr. Koll
said when alluding to the number of new branches
formed within the past few months. He continued:
PATENTS
TRADE
MARKS
DESIGN PATENTS, COPYRIGHTS, ETC.
CORRESPONDENCE J O H N A
SOLICITED
SAUL
FENDALL BLDG., WASHINGTON, D. C.
"In times past the aloofness of the tuners has been
such that if one saw the other coming down the
street he would turn and go the other way; but,
thanks to the organization, this spirit is a thing of
the past. Another thing prominent for its absence
is the pernicious habit of knocking among tuners,
which through co-operation and helpfulness among
the fraternity has been almost entirely eliminated.
"After years of endeavor on the part of the National
Association of Piano Tuners, in the right paths, the
manufacturers see that by co-operation with the
tuner the advantages gained are mutual to all inter-
ested, even on down to the purchaser."
THE "READER" AD.
This is how a "reader" in the Kansas City Jour-
nal advertises small goods for a local house: "Be-
fore the stock of humanatones, jazoos—large and
small—and other curious and horrible noise-making
equipment of a jazz band is quite sold out by Charles
Renie, small goods merchant, 919 Grand avenue,
there is apt to be a congress of distracted parents
waiting on him with summary ideas of justice. With
the inception of jazz orchestras, the tin horn jews-
harp, which comprised practically the sum total of
small boy musical instruments at that time, were
so developed and enlarged that even these same
juvenile performers regarded them with delighted
awe. But, alas, the jazz is passing and its various
voices, disintegrated, will assume individuality once
more—and at wonderfully low prices—two jazoos,
assorted wails and whoops, for a quarter. And Mr.
Renie says that the majority of his patrons are boys.
What are the poor, long-suffering mothers to do?
we ask you."
C. E. BYRNE ATTENDS CONVENTION.
Mr. and Mrs. Charles E. Byrne attend the Asso-
ciation of National Advertisers' Convention at Bed-
ford Springs, Penna., from June 11th to 15th. Mr.
Byrne, advertising manager of Steger & Sons Piano
Mfg. Co., of Chicago, gave a talk on "The Relation
of the Business Paper to National Advertising."
R. W. LAWRENCE RETIRES.
Richard W. Lawrence, who has withdrawn as
president and general manager of the Kohler indus-
tries, New York, has been succeeded by John H.
Parnham, who was elected president and general
manager at a meeting of the board of directors June
9. Mr. Lawrence, however, retains his stock inter-
ests in the companies composing the Kohler Indus-
tries as well as his trusteeship in the estate of
Charles Kohler. Mr. Parnham enjoys a record in
the business which leaves no shadow of doubt con-
cerning his fitness for his new responsibilities.
PERFECT PUNCHINGS
AT
CT.G IMPEL* Co.
137 E A S T I3 T J ST.
NEW
YORK
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
anjd substantial patronage.
-»
M.keri of Williams Pi.not. CWCkCCi
E p w o r t h P i a n o , and Ortma - %
IH11AUU
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
June 19, 1920.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Castle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name WeU Known Sine* 1875"
STEGER
Steger & Sons
Leads
Others Follow
STEGER BUILDING
The
Jackson and Wabash
Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Pianos and
Organs
When in Need of Supplies
Communicate with Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
27
SECRET OF GREAT
BUSINESS NATION
Anecdote Designed to Illustrate Faith of Men
in Their Business Recalls Critical Time
in History of the Piano Industry
During the Great War.
The time of apprehension in the piano industry
and trade which was caused by the effort to classify
musical instruments among the non-essentials was
recalled by a dealer at the recent Advertising Men's
convention in Indianapolis. The good work of Gen-
eral Counsel George M. Pound has never been more
effectually demonstrated than in the representations
he made at that critical period. At the recent con-
vention of the Associated Advertising Clubs, speak-
ing on "Advertising as an Economic Force," Joseph
F. Johnson of the New York University School of
Commerce, told again the story which was familiar
in the piano trade three years ago. It is interesting
enough to tell again. Following is the extract from
Mr. Johnson's address:
AN ESSENTIAL INDUSTRY.
At a perplexing period in the war a group of
American economists were gathered together to find
some solution for an important problem. What is
an essential industry? and what are non-essential
industries?" the Government had asked them. The
necessity for an answer to that question was ob-
vious. The man-power of the nation was not suffi-
cient to fight the nation's battles and supply all the
nation's wants; our transportation system was al-
ready cracking under the impossible burdens laid
upon it; the same materials that were required for
dress shoes were required for saddles; tin horns and
tin cans for rations were fashioned of the same stuff.
Someone must decide what the country needed most
and what it could, under the strain of war condi-
tions, do without.
It seemed a fairly simple problem. Surely a group
of economists ought to be able to list the articles
that man cannot do without, and separate them from
the great category of articles and materials that are
merely an ornament and a comfort to our civiliza-
tion. Full of confidence and courage the econo-
mists sat down to their task, and almost at the very
outset they encountered difficulties.
THE PIANO MEN'S PROTEST.
Not a single American manufacturer would be
found who would admit for one moment that the
industry which his skill and sacrifice had established
was not of vital importance to America; every man
consulted, no matter what his product, had some
cogent reason why he should be allowed to go along
and win the war.
"Take pianos," said an economist, "surely we can
do without them." But a piano man protested
promptly:
"In times like these nothing does more to stimu-
late the morale of men than music," he said. "More-
over, do you know what is happening to a large pro-
portion of the pianos we manufacture these days?
They are being shipped to the Argentine, where
they are credited to us in beef for our armies in
France."
Then and there those economists discovered one
of the real underlying secrets for the greatness of
America as a business nation. It is this: Every
man of us who is worthy of his calling, believes that
his business is the greatest and most important in
the world.
RAPID GROWTH OF PIANO
TUNER'S ASSOCIATION
Spread of National Organization Source of Joy to
Veterans in the Craft.
"Perhaps the best tribute to the efficiency for good
in the National Association of Piano Tuners is found
in the readiness of tuners to form associations when
the way to do so is shown," said Emil Koll, the Cin-
cinnati tuner, in pointing out the steady growth in
the number of local associations. Good fellowship
and the opportunity to know each other will achieve
much good in the piano tuner's profession, Mr. Koll
said when alluding to the number of new branches
formed within the past few months. He continued:
PATENTS
TRADE
MARKS
DESIGN PATENTS, COPYRIGHTS, ETC.
CORRESPONDENCE J O H N A
SOLICITED
SAUL
FENDALL BLDG., WASHINGTON, D. C.
"In times past the aloofness of the tuners has been
such that if one saw the other coming down the
street he would turn and go the other way; but,
thanks to the organization, this spirit is a thing of
the past. Another thing prominent for its absence
is the pernicious habit of knocking among tuners,
which through co-operation and helpfulness among
the fraternity has been almost entirely eliminated.
"After years of endeavor on the part of the National
Association of Piano Tuners, in the right paths, the
manufacturers see that by co-operation with the
tuner the advantages gained are mutual to all inter-
ested, even on down to the purchaser."
THE "READER" AD.
This is how a "reader" in the Kansas City Jour-
nal advertises small goods for a local house: "Be-
fore the stock of humanatones, jazoos—large and
small—and other curious and horrible noise-making
equipment of a jazz band is quite sold out by Charles
Renie, small goods merchant, 919 Grand avenue,
there is apt to be a congress of distracted parents
waiting on him with summary ideas of justice. With
the inception of jazz orchestras, the tin horn jews-
harp, which comprised practically the sum total of
small boy musical instruments at that time, were
so developed and enlarged that even these same
juvenile performers regarded them with delighted
awe. But, alas, the jazz is passing and its various
voices, disintegrated, will assume individuality once
more—and at wonderfully low prices—two jazoos,
assorted wails and whoops, for a quarter. And Mr.
Renie says that the majority of his patrons are boys.
What are the poor, long-suffering mothers to do?
we ask you."
C. E. BYRNE ATTENDS CONVENTION.
Mr. and Mrs. Charles E. Byrne attend the Asso-
ciation of National Advertisers' Convention at Bed-
ford Springs, Penna., from June 11th to 15th. Mr.
Byrne, advertising manager of Steger & Sons Piano
Mfg. Co., of Chicago, gave a talk on "The Relation
of the Business Paper to National Advertising."
R. W. LAWRENCE RETIRES.
Richard W. Lawrence, who has withdrawn as
president and general manager of the Kohler indus-
tries, New York, has been succeeded by John H.
Parnham, who was elected president and general
manager at a meeting of the board of directors June
9. Mr. Lawrence, however, retains his stock inter-
ests in the companies composing the Kohler Indus-
tries as well as his trusteeship in the estate of
Charles Kohler. Mr. Parnham enjoys a record in
the business which leaves no shadow of doubt con-
cerning his fitness for his new responsibilities.
PERFECT PUNCHINGS
AT
CT.G IMPEL* Co.
137 E A S T I3 T J ST.
NEW
YORK
WILLIAMS
PIANOS
The policy of the Williams House is and always
has been to depend upon excellence of product
instead of alluring price. Such a policy does not
attract bargain hunters. It does, however, win the
hearty approval and support of a very desirable
anjd substantial patronage.
-»
M.keri of Williams Pi.not. CWCkCCi
E p w o r t h P i a n o , and Ortma - %
IH11AUU
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).