Presto

PRESTO
June 12, 1920.
THE
TALKING MACHINE
News of the Week in the Phonograph Field
NOW READY
Phonograph Directory and Guide
, The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT===25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
THE ESPRIT DE STORE
The spirit of progress in a store is the rest-
less desire to do better. If you investigate
you will discover that in all big institutions in
the talking machine industry or trade there is
an animating spirit that has won the way to
success. It is an esprit de corps—a oneness
of aim, intent and ambition. The business with
an esprit de corps is permeated with a motive,
has a soul as you might say.
That motive includes serving the buyer
well and anticipating his needs. There seems
to be a fine friendly relation between sales-
men and customers in the store with the mo-
tive. The entire spirit of the place works
towards eliminating waste motion in both the
buyer and the seller. The prevailing element
of the Esprit de Store is the continual restless
desire to always do better in pleasing the cus-
tomers. Nothing is ever quite good enough.
The belief expressed is: "Business is built on
confidence and good will. We make money
out of our friends.
Our enemies will not
trade with us."
In the literature of the so called advanced
thinkers the word Bourgeois frequently oc-
curs. It used to express the bitterness of the
fashionable idler for the fellows who worked.
Its Bolshevik meaning today is about the
same. But with us Bourgeois means the same
as prospect.
Bourgeois means a workaday,
ordinary sort of person, mainly concerned
about making a living; sweetening the butch-
er and grocer and keeping up the payments
on the talking machine.
Great is the suggestive force of the slogan
—if properly framed. The trade proverb,
orphic, epigram or motto should be a six-
cylinder truth, self lubricating, on ball bear-
ings. It should be a concentration of biff. If
you make a slogan for your talking machine
business do not think about pleasing the lit-
erati as much as of influencing the multitude,
from which you pick your prospects.
25
DUNKARDS BAR PHONOGRAPHS
Old Order of the Brethren in Annual Conference
Confirms Rigid Rule.
The pleasant talking machire salesman will save
his words and legs by giving the homes of the Old
Order Dunkartls a wide berth. For therein, it is or-
dered, there can be no joys of phonograph jazz nor
even the most decorous music of the records.
The Brethren refused at their annual conference
near Logansport, Indiana, last week to lift the ban
which bars the talking machine from the homes of
its communicants. At the same time an unsuccessful
effort was made by the more rigid members to bar
use of motor driven vehicles. A few supporters for
this project were found, but the majority was not
opposed to the internal combustion machine.
In the Old Order Branch are united the strictest
of our Dunkards. The parent association, formed at
Schwartznau, Germany, in 1708, with Alexander
Mack as its first minister in protest against the lack
of spirituality in the State Church, was soon the
object of persecution. Within a dozen years migra-
tion to America marked its development, and the
first church in this country was founded near Ger-
mantown, Pennsylvania, in 1723.
BOOSTING THE MEMBERSHIP
CHICAGO
San Francisco Talking Machine Dealers* Association
Takes Action to Add to Roster.
One of the most important committees recently
by the Talking Machine Dealers' Associa-
Always and Forever, and Your Money Back appointed
tion, of San Francisco, was one on membership. In
if Not Satisfied." At the time it was consid- the appointment the new committee gets a real job
ered a daring thing to do. It lessened the and the association looks to it to make good. The
committee consists of J. Black, of the Wiley B. Allen
work of shopping immensely; it reduced the Co., and C. W. Shumway, of the Emerson Phono-
toil of salesmen and it saved for everybody.
graph Co. "Go get 'em" were the instructions, and
with such a vigorous pair the round-up is expected
to be a success in point of numbers.
Whether the prospect holds a position or
Columbia Grafonolas are handled by Harry
fills a job is not the most important considera- P. Rothermell in a new store recently opened by
tion for the salesman. There are various de- him at 1609 Polk street, San Francisco. Mr. Roth-
ermell has traveled considerably for eastern talking
grees in jobs and positions and an infinite va- machine
firms.
riety in the prospects.
A department for talking machine records has
H*
r
A'
been installed at Shapro's Song Shop in San Fran-
cisco.
Sound-proof demonstration rooms have been
That motor in your talking machine does
erected for the convenience of the record trade.
not necessarily feel run down because some
of your competitors continuously and adversely
L. D. Heater, Portland, Ore., recently entertained
discuss it.
W. E. Willson, manager of the educational depart-
ment of the Columbia Graphophone Co., at a picnic
* * :'.:
at Eagle Creek.
The most trustworthy dealer is usually the
one who makes it a specialty of being particu-
lar in finding things out about Tom, Dick and
Harry Prospect before he trusts them.
* * *
A seeming indifference by anybody to this
Talking Machines
or that talking machine may not mean a com-
Challenge
Comparison in
plete lack of desire for a machine. It may
every point from cabinets to
tonal results.
mean a bit of fertile prospect soil unworked.
* * *
Prices attractive for fine
goods. Write us.
Don't waste time telling how some other
salesman did it or in telling how you would
Deterling Mfg. Co., Inc.
do it. Dig in and do it your own way.
TIPTON, IND.
* * *
A great many dealers are too modest to say
their talking machine is better than others. But
they are willing to admit it is different.
"
* * *
—The ACME allows test with
You never can get ahead of your work by
the drag of the needle throughout
catching up with your worries..
the length of the
record.
Optimism is often produced by good times
s
DETERLING
Guesswork Won't Do"
but often too it is generated by a good liver.
NEW AUSTIN, TEX., STORE.
The Standard Specialties Store, Austin, Texas,
opened its doors to the public May 21. A great
amount of interest has been manifested in the open-
ing of this store, as it represents a new idea—the
specializing in each line of goods handled by the
firm. The company will carry a complete line of
Columbia Grafonolas and records among other com-
modities. A specialist will be in charge of each de-
The real declaration of commercial inde- partment. A large number of people attended the
pendence in the retail trade was framed and opening of the store and much interest was shown
published by John Wanamaker when he was in the drawing of the lucky number for the winning
of a Grafonola given away the following Saturday
still a young merchant of Philadelphia. It night. Numbers were given to anyone who visited
was when he boldly advertised: "One Price, the store on opening day.
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton St.
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CHICAGO
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