Classic Mode

Presto

Issue: 1920 1768

PRESTO
June 12, 1920.
THE
TALKING MACHINE
News of the Week in the Phonograph Field
NOW READY
Phonograph Directory and Guide
, The first complete Lists of all departments of the
industry and trade — manufacturers, supplies,
dealers and distributers — with descriptions of
the foremost instruments.
184 Pages===Y0U WANT IT===25 Cents
PRESTO
PUBLISHING CO.
407 South Dearborn Street
THE ESPRIT DE STORE
The spirit of progress in a store is the rest-
less desire to do better. If you investigate
you will discover that in all big institutions in
the talking machine industry or trade there is
an animating spirit that has won the way to
success. It is an esprit de corps—a oneness
of aim, intent and ambition. The business with
an esprit de corps is permeated with a motive,
has a soul as you might say.
That motive includes serving the buyer
well and anticipating his needs. There seems
to be a fine friendly relation between sales-
men and customers in the store with the mo-
tive. The entire spirit of the place works
towards eliminating waste motion in both the
buyer and the seller. The prevailing element
of the Esprit de Store is the continual restless
desire to always do better in pleasing the cus-
tomers. Nothing is ever quite good enough.
The belief expressed is: "Business is built on
confidence and good will. We make money
out of our friends.
Our enemies will not
trade with us."
In the literature of the so called advanced
thinkers the word Bourgeois frequently oc-
curs. It used to express the bitterness of the
fashionable idler for the fellows who worked.
Its Bolshevik meaning today is about the
same. But with us Bourgeois means the same
as prospect.
Bourgeois means a workaday,
ordinary sort of person, mainly concerned
about making a living; sweetening the butch-
er and grocer and keeping up the payments
on the talking machine.
Great is the suggestive force of the slogan
—if properly framed. The trade proverb,
orphic, epigram or motto should be a six-
cylinder truth, self lubricating, on ball bear-
ings. It should be a concentration of biff. If
you make a slogan for your talking machine
business do not think about pleasing the lit-
erati as much as of influencing the multitude,
from which you pick your prospects.
25
DUNKARDS BAR PHONOGRAPHS
Old Order of the Brethren in Annual Conference
Confirms Rigid Rule.
The pleasant talking machire salesman will save
his words and legs by giving the homes of the Old
Order Dunkartls a wide berth. For therein, it is or-
dered, there can be no joys of phonograph jazz nor
even the most decorous music of the records.
The Brethren refused at their annual conference
near Logansport, Indiana, last week to lift the ban
which bars the talking machine from the homes of
its communicants. At the same time an unsuccessful
effort was made by the more rigid members to bar
use of motor driven vehicles. A few supporters for
this project were found, but the majority was not
opposed to the internal combustion machine.
In the Old Order Branch are united the strictest
of our Dunkards. The parent association, formed at
Schwartznau, Germany, in 1708, with Alexander
Mack as its first minister in protest against the lack
of spirituality in the State Church, was soon the
object of persecution. Within a dozen years migra-
tion to America marked its development, and the
first church in this country was founded near Ger-
mantown, Pennsylvania, in 1723.
BOOSTING THE MEMBERSHIP
CHICAGO
San Francisco Talking Machine Dealers* Association
Takes Action to Add to Roster.
One of the most important committees recently
by the Talking Machine Dealers' Associa-
Always and Forever, and Your Money Back appointed
tion, of San Francisco, was one on membership. In
if Not Satisfied." At the time it was consid- the appointment the new committee gets a real job
ered a daring thing to do. It lessened the and the association looks to it to make good. The
committee consists of J. Black, of the Wiley B. Allen
work of shopping immensely; it reduced the Co., and C. W. Shumway, of the Emerson Phono-
toil of salesmen and it saved for everybody.
graph Co. "Go get 'em" were the instructions, and
with such a vigorous pair the round-up is expected
to be a success in point of numbers.
Whether the prospect holds a position or
Columbia Grafonolas are handled by Harry
fills a job is not the most important considera- P. Rothermell in a new store recently opened by
tion for the salesman. There are various de- him at 1609 Polk street, San Francisco. Mr. Roth-
ermell has traveled considerably for eastern talking
grees in jobs and positions and an infinite va- machine
firms.
riety in the prospects.
A department for talking machine records has
H*
r
A'
been installed at Shapro's Song Shop in San Fran-
cisco.
Sound-proof demonstration rooms have been
That motor in your talking machine does
erected for the convenience of the record trade.
not necessarily feel run down because some
of your competitors continuously and adversely
L. D. Heater, Portland, Ore., recently entertained
discuss it.
W. E. Willson, manager of the educational depart-
ment of the Columbia Graphophone Co., at a picnic
* * :'.:
at Eagle Creek.
The most trustworthy dealer is usually the
one who makes it a specialty of being particu-
lar in finding things out about Tom, Dick and
Harry Prospect before he trusts them.
* * *
A seeming indifference by anybody to this
Talking Machines
or that talking machine may not mean a com-
Challenge
Comparison in
plete lack of desire for a machine. It may
every point from cabinets to
tonal results.
mean a bit of fertile prospect soil unworked.
* * *
Prices attractive for fine
goods. Write us.
Don't waste time telling how some other
salesman did it or in telling how you would
Deterling Mfg. Co., Inc.
do it. Dig in and do it your own way.
TIPTON, IND.
* * *
A great many dealers are too modest to say
their talking machine is better than others. But
they are willing to admit it is different.
"
* * *
—The ACME allows test with
You never can get ahead of your work by
the drag of the needle throughout
catching up with your worries..
the length of the
record.
Optimism is often produced by good times
s
DETERLING
Guesswork Won't Do"
but often too it is generated by a good liver.
NEW AUSTIN, TEX., STORE.
The Standard Specialties Store, Austin, Texas,
opened its doors to the public May 21. A great
amount of interest has been manifested in the open-
ing of this store, as it represents a new idea—the
specializing in each line of goods handled by the
firm. The company will carry a complete line of
Columbia Grafonolas and records among other com-
modities. A specialist will be in charge of each de-
The real declaration of commercial inde- partment. A large number of people attended the
pendence in the retail trade was framed and opening of the store and much interest was shown
published by John Wanamaker when he was in the drawing of the lucky number for the winning
of a Grafonola given away the following Saturday
still a young merchant of Philadelphia. It night. Numbers were given to anyone who visited
was when he boldly advertised: "One Price, the store on opening day.
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton St.
:
:
:
:
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
26
June 12, 1920.
stirred up things with a result that the first release
is now on the market.
It is possible that the record stamping plant may
be brought to Piqua but the studio will remain in
Wholesale Headquarters in Jacksonville Being Re-
New York, because of the location at that city of
modeled and Improved in Ambitious Way.
so many of the phonograph artists.
According to Mr. Wolfe the Meteor company will
The Florida Talking Machine Company, Jack-
sonville, Fla., is having the wholesale headquarters, not attempt to turn out a high priced record but
226-228 East Forsyth street, completely remodeled it will be well within the reach of all lovers of
and when completed it is expected this will be one music.
of the most up-to-date talking machine stores in
On his recent visit to New York Mr. Wolfe pur-
the entire South.
chased a number of new stamping machines and
This store, to be called the Idea Shop, is one where it was by this that the company was able to start
dealers from all parts of the state will be able to its production. At the present time the factory has
secure ideas for selling phonographs. Dealers can ten pressing plants in operation.
LIVELY FLORIDA COMPANY
get innumerable selling ideas to incorporate in their
shops in various towns in the state. The cost of
remodeling the Idea Shop will probably be between
seven and eight thousand dollars.
METEOR COMPANY'S RECORDS
Machinery Installed in Piqua, O., Plant Ensures
Continuous Supply of the Goods.
The first release of the new Meteor lateral cut
phonograph records, made by the Meteor
Company, Piqua, O., are now ready for the
public. For some months the Meteor company has
been working, but the work on the record plant
in New York has been held up until President Maur-
ice Wolfe's recent visit to New York, when he
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, 111.
PHONOGRAPH'S BEGINNING
Daily Newspaper Readers Served With Interesting
Bit of Talking Machine History.
It is singular that a mechanical musical instrument
that was discovered by accident should become one
of the most vital factors contributing towards the
happiness and both social and intellectual develop-
ment of man, but such has been the case with the
phonograph, says a writer in the Springfield, 111.,
Register. As near as can be determined, Edison
was experimenting on an instrument that would re-
cord phonetics for purely scientific purposes. It
consisted of a cylinder surfaced with tinfoil (some
historians say it was wax) upon which rested a.
fixed diaphragm in the center of which was placed a.
stylus.
Growth of Trade and Industry Is Shown By
A few sounds had been recorded upon the cylinder
and an accidental shove on the operating crank
Newcomers in Field.
caused the impression to be run again past the stylus,
An amendment to the charter of the Phonograph
thus reproducing what had been impressed. Thus
Company of Memphis, Tenn., was granted to that
company last week to increase the capital stock from was born the phonograph. From this beginning the
instrument has been so perfected that all sounds are
$15,000 to $25,000.
Modern Music Shop, Manhattan, $16,000. B. Ack- perfectly reproduced; the playing and singing of the
world's greatest artists are preserved for posterity
erman, L. Mahl, J. Sehn, 1462 60th st., Brooklyn.
and
for our present enjoyment; historical and scien-
Amerling Talking Machine Co., Inc., capital, $10,-
0O0, Directors are Abraham Amerling, Dora Amer- tific accounts are personally recounted by the investi-
gators and discoverers; students of many arts are
ling and Charles A. Amerling, Brooklyn.
The Talking Machine Co., Philadelphia, has moved taught through the medium of the phonograph; the
its central store and offices from 143 South Broad sick and the mentally feeble have been helped and
even cured; business men utilize it in manifold
street to 1225 Chestnut street.
Bronx Talking Machine Co., Manhattan; $25,000; phases; music lovers are created by the legions;
gloom, worry and melancholy are dissipated as by a
G. A. Barron, A. Schochet, T. Mendelowitz.
Southern States Phonograph Co., Inc., Wilming- magic wand and the happiness of man created and
ton, Del., manufacturers of reproducing instruments increased to an extent not possible through any
other medium, both because of its universal adoption
and machines; capital, $6,250,000.
and of its inherent virtues.
Three services are rendered by the modern and up-
WI1*H GRAPHIC RECORD CO.
to-date phonograph—a thing of commanding beauty
E. M. Zimmerman, who at one time did good work from the designer's side and one of the most potent
on the road for the late Chute & Butler Co., of Peru, factors in the world of society as well as music. "A
Ind., is now with the Graphic Record Co., Inc., of thing of beauty is a joy forever," might well be ap-
157 Cedar street, New York. Mr. Zimmerman is a plied to the present day phonograph, for it is good
member of the Order of Pep and Punch, and his to the eye, the ear and the soul. It is ever willing,
work in the past is a guaranty of his success in the never thrusting itself; dumb, yet endowed with a
present. If he is selling phonograph records it is spirit that is ever growing and uplifting. The home,
certain that the "Graphic" must be a good one and the office or the school without a phonograph is
that it is winning a large demand.
missing and denying itself a powerful factor towards
the realization of the ideal.
GREAT TALKING MACHINE LINE.
COLUMBIA IN BALTIMORE.
The Lauter Piano Co., of Newark, N. J., advertises
a great line of talking machines. In fact, if there is
George C. Smith, director of the industrial bureau
elsewhere another combination as strong it would
of the Board of Trade, Baltimore, Md., announced
be interesting to hear of it. For the Lauter line in- this week that the contract for the erection of the
cludes the following, making a powerful quartet: first unit of the Columbia Graphophone Manufac-
Victrola, Columbia, Pathe, Starr. And to apply the
turing Co.'s plant in this city has been awarded to
familiar phrase, in the judgment of many, "the last
a Baltimore firm, M. A. Long Co., engineers and
shall be first."
constructors, Munsey Building.
PHONOGRAPH INCORPORATIONS
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
tb« Phonograph
trade—
Indispensable to
dealers and salesmen
The
PLAYS ALL RECORDS ON ANY PHONOGRAPH
"FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
itself. In ap-
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph in Its
tone.
A newly pat-
ented s o u n d
a m p I I f y in g
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since Its appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 Wett Adam* Street
CHICAGO, ILL.
One Needle Plays as many as 50 Records -
It is a reliable book of ref-
erence in determining the
origin, make and standing of
any instrument.
The Presto
Buyers' Guide is filled with
the information which adds
strength
to a
salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or s q u e a k -
will not injure finest record.
Everybody's Talking About ft!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
Price: 50 Cents
R. C. WADE CO.
110 South Wabash Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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