Presto
Issue: 1920 1765 - Page 24
REIT
24
THE
TALKING MACHINE
May 22, 1920.
NEW EMERSON RECORD MATRIX
Announcement of New Aid to Greater Production
Made at Convention by General Manager.
Perfection of a new phonograph record matrix
was announced at the annual convention of the
Emerson-Philadelphia Company at the Hotel Bing-
liam, Philadelphia, last week.
The new matrix, described by Henry T. Leeming,
get it from the Jewel Phonoparts Company, general manager and vice-president of the Emerson
Phonograph Company, who was present with the
668-670 W. Washington street, Chicago.
president, Victor H. Emerson, will make possible
$ * *
the manufacture of from 12,000 to 15,000 records
Every talking machine ad should be written from one mould.
The new invention will permit moulds to be made
with the idea that the reader will ignore it if
at the central plant at Scranton, to be shipped to
he possibly can.
new factories being erected at Boston, New York,
* # *
and to three now projected, one in Ambler, one in
South and one on the Pacific Coast.
Phonographs are pretty much alike—but it's the The
distributors of Emerson records and machines
their unlikeness that's important.
in Philadelphia attended the convention to listen to
addresses by the officers named and by Joseph D.
Carroll, sales manager; Harry Fox, distributor for
The foreign buyer whose want adv. appears the Philadelphia district, and others.
News of the Week in the Phonograph Field
TWIN MALADIES
A man familiar with the credit end of the
talking machine trade gives voice to the belief
that more failures in the talking machine busi-
ness are due to incompetence than to lack of
capital. Of course a great many shortcomings
may be grouped under the head of incompe-
tence but he picks incompetence in buying or
in selling as common kinds. Inability to carry
on a talking machine business successfully is
traceable to either of these or sometimes to
both. There are certain commercial and finan-
cial facts not susceptible to material change
and he who does not know them must be
ranked as incompetent.
Incompetence in the buying end Of the busi-
ness is illustrated in a case cited by the credit
man alluded to. A man who had been a suc-
cessful salesman for a hardware concern was
allured by the possible big profits in jobbing
talking machines. The first thing he did was
to make a mistake that caused his ruin. He
bought a line of talking machines for effect.
The phonograph itself had not been very well
advertised and, truth to tell, did not possess
very great merits. But the cases were tri-
umphs in art cabinet making and the stores of
his customers looked very attractive with the
fine display of art cases. They were the kind
only safely handled in any great quantity by
the largest dealers. The prices of the jobber
to the dealers were all right but all the same
they were too high to allow a retail profit of
the necessary size to the average house. In
too many cases the machines were slow to sell
and there came a hitch when it came to the
turn of the dealers to settle with the hopeful
jobber. He tried to "pass the buck" to the
manufacturers and—down he went.
The series of incidents following with the
dealers who had stocked the white elephants,
discovered several instances of the other form
of incompetence—that in the selling end. In-
competence in selling is often manifested in
the reluctance of merchants to sacrifice unsal-
able goods, and it is the constant bane of job-
bers and wholesalers. Too often merchants
refuse to realize that when money is once tied
up in stock, and the stock will not sell, it is a
dead instead of a live asset.
It is not alone in the meat market and
grocery one finds perishable goods. All goods
—even the handsomest talking machines—
are perishable, if people will not buy them in
a reasonable time; if they stand around too
long and if they can't be disposed of unless
the price is greatly cut. Thanks to the times
there is not much display of incompetence in
selling where the machines are concerned. But
there are a few prize incompetents in the rec-
ord departments. Even in this day of business
enlightenment there are men who think it is
wiser to hang on to a thousand-dollar stock
of has-beens rather than sell it off for two
hundred and fifty dollars and buy a fresh lot.
Has it occurred to you that the publicity
matter of the Jewel Phonoparts Company is
peculiarly effective? The folder descriptive of
the "Blood" tone-arm and reproducer is one of
the best in the trade. Haven't seen it? Then
in this week's classified columns, has already
invested more than $75,000 in American
musical instruments. He still wants to make
connection with several talking machine indus-
tries.
The first complete—as complete as possible
—directory of the phonograph industry and
trade will be ready this week. It is one of the
three "Presto Trade Lists."
* * *
Such combinations as are embraced in the
"Apollo-Phone" are certain to give added dig-
nity and importance to the talking machine.
The Apollophone belongs among the modern
musical miracles.
* * *
Making phonographs is getting down to a
substantial industry. To this time it has been
one of the pursuits little understood by many
who have gone into it.
VICTOR COMPANY IN DENIAL
Vice-President Haddon Denies Story of Victor and
Columbia Consolidation.
Despite many rumors to the effect that the Victor
Talking Machine Company is to consolidate with the
Columbia Phonograph Company, officials of the
Victor company have announced that there is ab-
solutely no truth or foundation to these reports.
The Victor company, which perfected the popular
"Victrola" has no connection with other talking
machine companies and believes that consolidation
rumors were spread throughout the country by per-
sons desiring to take advantage of the Victor name.
In discussing the situation, Charles K. Haddon, vice-
president of the Victor company, made the follow-
ing statement:
"Many newspapers throughout the country have
recently carried a report of rumors that a consolida-
tion or merger of this company with the Columbia
Phonograph Company is pending.
There is not the least foundation in fact for
these rumors, which we believe are originated and
stimulated through unworthy motives on the part
of persons who are interested in the stock market
quotations on certain stocks and who think they can
gain some advantage through the use of our name."
BELEPEDIO CO. INCORPORATES.
The Belepedio Automatic Graphophone Company,
of Bridgeport, Conn., filed a certificate of incorpora-
tion last week at Hartford. The capital stock is
$62,000, divided into 2,480 shares of $25 each. The
president of the company is Fred A. Whitehead;
vice-president, E. A. Harry; treasurer, Harry M.
Nichols; assistant treasurer, Jobby Belepedio; as-
sistant secretary, Charles G. Whitehead, of Bridge-
port.
AN EVANSVILEE FACTORY.
Grimwood Bros., comprised of T. C. and Oscar
Grimwood, which has operated a talking machine
factory in Evansville, Ind., since last January, are
satisfied with the results of their venture. The firm
has a factory in the Mackey-Nesbit Building, at
Lower First and Vine streets. T. C. Grimwood is
manager.
The Talking Machine Dealers' Association of Cal-
ifornia held a meeting at Sherman, Clay & Co.'s,
San Francisco, May 11. The formation of a gen-
eral musical association was discussed.
The talking machine department of J. N. Adams
& Co., Buffalo, N. Y., has added the Columbia line
of talking machines.
Don M. Kelley, a member of the banking house
of Kelley, Drayton & Co., New York, has been
elected a director of the General Phonograph Corp.
The Klein Manufacturing Co., makers of talking
machines, has moved from Saginaw, Mich., to Fen-
ton in the same state.
F. A. Dennett, president of the United Phono-
graph Co., and the Paramount Talking Machine
Co., Chicago, died suddenly last week.
The Paige Motor Company, of Detroit, Mich., has
planned to engage in manufacturing phonographs as
one of its lines of production.
Edward Wittstein opened a music shop recently
in New Haven, Conn.
The name of the Krasberg Engineering & Manu-
facturing Co., Chicago, has been changed to the
(Continued on page 26.)
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
Guesswork Won't Do"
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
I scope."
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton St.
:
:
:
:
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
24
THE
TALKING MACHINE
May 22, 1920.
NEW EMERSON RECORD MATRIX
Announcement of New Aid to Greater Production
Made at Convention by General Manager.
Perfection of a new phonograph record matrix
was announced at the annual convention of the
Emerson-Philadelphia Company at the Hotel Bing-
liam, Philadelphia, last week.
The new matrix, described by Henry T. Leeming,
get it from the Jewel Phonoparts Company, general manager and vice-president of the Emerson
Phonograph Company, who was present with the
668-670 W. Washington street, Chicago.
president, Victor H. Emerson, will make possible
$ * *
the manufacture of from 12,000 to 15,000 records
Every talking machine ad should be written from one mould.
The new invention will permit moulds to be made
with the idea that the reader will ignore it if
at the central plant at Scranton, to be shipped to
he possibly can.
new factories being erected at Boston, New York,
* # *
and to three now projected, one in Ambler, one in
South and one on the Pacific Coast.
Phonographs are pretty much alike—but it's the The
distributors of Emerson records and machines
their unlikeness that's important.
in Philadelphia attended the convention to listen to
addresses by the officers named and by Joseph D.
Carroll, sales manager; Harry Fox, distributor for
The foreign buyer whose want adv. appears the Philadelphia district, and others.
News of the Week in the Phonograph Field
TWIN MALADIES
A man familiar with the credit end of the
talking machine trade gives voice to the belief
that more failures in the talking machine busi-
ness are due to incompetence than to lack of
capital. Of course a great many shortcomings
may be grouped under the head of incompe-
tence but he picks incompetence in buying or
in selling as common kinds. Inability to carry
on a talking machine business successfully is
traceable to either of these or sometimes to
both. There are certain commercial and finan-
cial facts not susceptible to material change
and he who does not know them must be
ranked as incompetent.
Incompetence in the buying end Of the busi-
ness is illustrated in a case cited by the credit
man alluded to. A man who had been a suc-
cessful salesman for a hardware concern was
allured by the possible big profits in jobbing
talking machines. The first thing he did was
to make a mistake that caused his ruin. He
bought a line of talking machines for effect.
The phonograph itself had not been very well
advertised and, truth to tell, did not possess
very great merits. But the cases were tri-
umphs in art cabinet making and the stores of
his customers looked very attractive with the
fine display of art cases. They were the kind
only safely handled in any great quantity by
the largest dealers. The prices of the jobber
to the dealers were all right but all the same
they were too high to allow a retail profit of
the necessary size to the average house. In
too many cases the machines were slow to sell
and there came a hitch when it came to the
turn of the dealers to settle with the hopeful
jobber. He tried to "pass the buck" to the
manufacturers and—down he went.
The series of incidents following with the
dealers who had stocked the white elephants,
discovered several instances of the other form
of incompetence—that in the selling end. In-
competence in selling is often manifested in
the reluctance of merchants to sacrifice unsal-
able goods, and it is the constant bane of job-
bers and wholesalers. Too often merchants
refuse to realize that when money is once tied
up in stock, and the stock will not sell, it is a
dead instead of a live asset.
It is not alone in the meat market and
grocery one finds perishable goods. All goods
—even the handsomest talking machines—
are perishable, if people will not buy them in
a reasonable time; if they stand around too
long and if they can't be disposed of unless
the price is greatly cut. Thanks to the times
there is not much display of incompetence in
selling where the machines are concerned. But
there are a few prize incompetents in the rec-
ord departments. Even in this day of business
enlightenment there are men who think it is
wiser to hang on to a thousand-dollar stock
of has-beens rather than sell it off for two
hundred and fifty dollars and buy a fresh lot.
Has it occurred to you that the publicity
matter of the Jewel Phonoparts Company is
peculiarly effective? The folder descriptive of
the "Blood" tone-arm and reproducer is one of
the best in the trade. Haven't seen it? Then
in this week's classified columns, has already
invested more than $75,000 in American
musical instruments. He still wants to make
connection with several talking machine indus-
tries.
The first complete—as complete as possible
—directory of the phonograph industry and
trade will be ready this week. It is one of the
three "Presto Trade Lists."
* * *
Such combinations as are embraced in the
"Apollo-Phone" are certain to give added dig-
nity and importance to the talking machine.
The Apollophone belongs among the modern
musical miracles.
* * *
Making phonographs is getting down to a
substantial industry. To this time it has been
one of the pursuits little understood by many
who have gone into it.
VICTOR COMPANY IN DENIAL
Vice-President Haddon Denies Story of Victor and
Columbia Consolidation.
Despite many rumors to the effect that the Victor
Talking Machine Company is to consolidate with the
Columbia Phonograph Company, officials of the
Victor company have announced that there is ab-
solutely no truth or foundation to these reports.
The Victor company, which perfected the popular
"Victrola" has no connection with other talking
machine companies and believes that consolidation
rumors were spread throughout the country by per-
sons desiring to take advantage of the Victor name.
In discussing the situation, Charles K. Haddon, vice-
president of the Victor company, made the follow-
ing statement:
"Many newspapers throughout the country have
recently carried a report of rumors that a consolida-
tion or merger of this company with the Columbia
Phonograph Company is pending.
There is not the least foundation in fact for
these rumors, which we believe are originated and
stimulated through unworthy motives on the part
of persons who are interested in the stock market
quotations on certain stocks and who think they can
gain some advantage through the use of our name."
BELEPEDIO CO. INCORPORATES.
The Belepedio Automatic Graphophone Company,
of Bridgeport, Conn., filed a certificate of incorpora-
tion last week at Hartford. The capital stock is
$62,000, divided into 2,480 shares of $25 each. The
president of the company is Fred A. Whitehead;
vice-president, E. A. Harry; treasurer, Harry M.
Nichols; assistant treasurer, Jobby Belepedio; as-
sistant secretary, Charles G. Whitehead, of Bridge-
port.
AN EVANSVILEE FACTORY.
Grimwood Bros., comprised of T. C. and Oscar
Grimwood, which has operated a talking machine
factory in Evansville, Ind., since last January, are
satisfied with the results of their venture. The firm
has a factory in the Mackey-Nesbit Building, at
Lower First and Vine streets. T. C. Grimwood is
manager.
The Talking Machine Dealers' Association of Cal-
ifornia held a meeting at Sherman, Clay & Co.'s,
San Francisco, May 11. The formation of a gen-
eral musical association was discussed.
The talking machine department of J. N. Adams
& Co., Buffalo, N. Y., has added the Columbia line
of talking machines.
Don M. Kelley, a member of the banking house
of Kelley, Drayton & Co., New York, has been
elected a director of the General Phonograph Corp.
The Klein Manufacturing Co., makers of talking
machines, has moved from Saginaw, Mich., to Fen-
ton in the same state.
F. A. Dennett, president of the United Phono-
graph Co., and the Paramount Talking Machine
Co., Chicago, died suddenly last week.
The Paige Motor Company, of Detroit, Mich., has
planned to engage in manufacturing phonographs as
one of its lines of production.
Edward Wittstein opened a music shop recently
in New Haven, Conn.
The name of the Krasberg Engineering & Manu-
facturing Co., Chicago, has been changed to the
(Continued on page 26.)
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
Guesswork Won't Do"
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
I scope."
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—registers 78 and 80
revolutions.
Made by
The Acme Engineering & Mfg. Co.
1622 Fulton St.
:
:
:
:
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
CHICAGO
Future scanning projects are planned by the International Arcade Museum Library (IAML).