Presto

PRESTO
26
is a big asset in business transactions over the tele-
phone.
Use care in removing the receiver from the hook
and in replacing it, since snapping the hook causes
unpleasant vibrations and noises irritating to the
ear of the person at the other end of the line.
In order to get the best service over the tele-
phone—
Speak directly into the mouthpiece.
Hold the mouth not less than one-half and Tiot
more than one inch from the mouthpiece.
Do not speak louder than in ordinary conversa-
tion at close range.
If you hold the telephone farther than one inch
from the mouth it will be difficult to transmit the
consonant sounds clearly, such as b. p, d, t, f, z, etc.
If the telephone is held closer than half an inch,
the lips will be prevented from making their sounds
clearly, and the nasal sounds m and n will not enter
the transmitter properly.
When using the telephone, the speaker should
talk more slowly than in ordinary conversation, and
should make an effort to enunciate very clearly,
especially the lip and nasal sounds.
Sounds that need especial attention: m, n, f, v, b, t.
When the telephone bell rings, if possible, answer
it at once. No matter how busy you may be, the
person calling you does not know what you are do-
ing, and consequently does not understand why you
do not reply at once.
PHONOGRAPH INCORPORATIONS
Growth of Trade and Industry Is Shown By
Newcomers in Field.
Celldtone Phonograph Mfg. Co., Manhattan, $5,-
000; R. Zellman, J. Kramer, I. Arndt, 90 Morning-
side Drive.
Panhellenion Phonograph Record Co., Manhattan,
$20,000 to $100,000.
ADDS PHONOGRAPH LINE.
Ray Hancock, proprietor of the Workers' Outfit-
ting Store, Johnson City, N. Y., announced last
week that he had acquired part of the Ash Build-
ing. Alterations will be made immediately and
the available space will be used for a Columbia Graf-
onola shop.
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
May 1. 1920.
evolved his song, pouring into it the very essence
of the mood about him. And to that mood of festal
gaiety it appeals as freshly in New York today as
it did in Naples thirty years ago. The surroundings
Talking Machine the Means of Refreshing had inspired him with success. Just as Puccini, the
composer of Tosca and "Madame Butterfly," said
People's Minds with Delightful Facts
once to me regarding some of his own work, "The
About Immortal Songs.
harmonies seemed in the air. I simply took them."
Based on a Novel.
The romance in the talking machine records is a
delightful subject expertly handled by William
"Samuel Lover was by profession a painter, and in-
Armstrong in the Delineator for April. Every mel- cidentally a good one, and like many other Irishman,
ody or poem set to melody that lives eternally has had both musical and literary gift. Possibly he failed
its foundation in genuine romance, a romance that to realize this fully, until the evolution of 'Rory
carries it straight from its maker's heart into our O'More' had been completed. First came the song
own, according to Mr. Armstrong, who says: "We with its mixture of fun and feeling. People sang it,
appreciate perpetually certain things in music. There bands played it everywhere. Lover followed the
are melodies for which, on a first hearing, we seem song- with 'Rory O'More,' a novel; the novel was in
always to have been waiting. Once they are with turn followed by the book's dramatization as a play,
us, they are with us to stay. If we but knew the which in its first London season achieved one hun-
story of their inspiration fullv, we should know the dred and eight performances."
justness of our own impressions."
"The romance of Victor Herbert's own life, a
The writer in The Delineator holds the pleasant romance as we hear it in his composition on the
belief that there is no old song without a romance records, began when he was 3. very little boy. On
attendant upon its making, and that "the old fa- the death of his father, Mrs. Herbert left Dublin
miliar songs hold a double romance, their own and with her children for the Continent. There they
ours, for with most of us those melodies are linked rested in one quaint town, then journeyed to another,
so closely with memories of happenings in our lives the boy peopling in fancy ruined castles and pic-
that we can not listen to the cue without recalling turesque old palaces with enchanting characters he
tenderly the other."
found in local legends.
Stories of Old Songs.
"Sometimes, in Summer, he was allowed to visit
The history of melodies put to these old songs is his grandfather, Samuel Lover, at Seven Oaks, near
strangely similar and oftentimes they were com- London. That grandfather's fight had failed to an
posed centuries before the true words came to give extent that made his painting no longer much more
perennial life. The story of the one that Moore put than pretense. So the pair talked and dreamed to-
to his poem "The Last Rose of Summer" is a case gether under the trees in a shady garden. One can
in point cited by Mr. Armstrong, who says about picture the joy it must have been to both. One can
it: "Ascribed to Dermid, the great Irish minstrel, fancy, too, the still greater joy a gift of prophecy
its plaintive beauty was sung to various verses, until, would have brought the older man, and he could
at last, Moore found it wedded to a doggerel tra- have foreseen that they were to live on together in
vesty. Quick of ear, supremely musical, as the their music.
words of his songs prove him. Moore entwined the
Arthur Sullivan's Success.
lovely melody that he had rescued with his ever-
"Just as Denza found inspiration in gaiety and
blooming rose.
Lover in patriotic courage, Sir Arthur Sullivan
"There is no loved old song without a romance achieved the writing of his greatest song success,
attendant on its making. Annie Laurie, who inspired "The Lost Chord," in a crisis that brought harrow-
William Douglas to write an immortal song and ing grief. His only brother, Frederick, an actor of
give it her name, was a very real personage indeed. note, lay fatally ill. For weeks Sir Arthur had
"Some of the songs that time has long made fa- watched beside him. One night, toward the end,
miliar to us, and that the records sing us daily, have the composer, picking up a book of poems by Ade-
their own little romances of quite another kind, laide Procter, strayed through its pages seeking
grave or gay, associated with their making. To the escape from his own thoughts. Presently his eye
latter class belongs Denza's world-famous "Funi- fell on the verses entitled 'The Lost Chord.' Sev-
culi. Funicula.'' He wrote an opera; he wrote hun- eral times he read them through, a message sym-
dreds of songs, many of them successes, yet this one bolic of his own approaching grief. A hush had
song, composed in a single night at Naples in 1880, fallen on London in the blackest hour before the
will be the one to keep his name alive through all dawn. In that hush there grew in his mind a mel-
the years to come.
ody embodying emotions 'The Lost Chord' had
"In an atmosphere of carnival gaiety Denza had aroused. For two hours he wrote feverishly, paus-
ROMANCE IN THE RECORDS
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically
Contracted
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty ottered to
the Phonograph
trade—
Indispensable to
dealers and salesmen
The
It
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
"looks" and
" i p e a k i " for
itself. In ap-
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph In Its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modiner.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since ita appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 Wett Adam* Street
CHICAGO, ILL.
It is a reliable book of ref-
erence in determining the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled •with
the information which adds
strength to a salesman's
statement and removes all
doubt of his sensible claims
for the goods he sells.
—One Needle Plays as many as 50 Records
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak-
will not injure finest record.
Everybody's Talking About Jt!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
Price: 50 Cents
R. C. WADE CO.
110 South Wabash Avenue
-
-
CHICAGO
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/