Presto

RESTO
STRICH & ZEIDLER, Inc.
GRAND, UPRIGHT and PLAYER
AND
HOMER PIANOS
740-742 East 136th Street
NEW YORK
OTTO R. TREFZ, Jr.
Manufacturer ot
PIANO
BASS STRINGS
21st St. and Fairmount Ave.
PHILADELPHIA, PA.
"Built onjamily Pride"
Doll & Sons
Represent the Artistic
in Piano and Player Piano
Construction
JACOB DOLL & SONS
STODDART
WELLSMORE
Jacob Doll & Sons, Inc.
Southern Boulevard, E. 133rd St.
E. 134th St. and Cypress Ave.
NEW YORK
April 17, 1920.
ADVERTISING IS JUST
LIKE TRADE INSURANCE
Sales Depend on Widespread Knowledge of Goods,
Is Opinion of Expert.
Public opinion of a product, an institution or a
man is formed through a series of impressions, says
Sales. A good word about you from your acquain-
tances is of vital value, and if it is true and often
repeated, it is bound to be converted into patronage.
The same is true of the things you sell. The meas-
ure of the demand for it depends upon how favor-
ably and widely known it is. Word of mouth, if
favorable, will sell an article, but word of mouth, in
order to have its full beneficial effect, must be stim-
ulated. Advertising is the best stimulant, and when
wisely done is an investment that often brings im-
mediate returns, and always brings them eventually.
It creates attention, interest and inquiry. Then, if
you and your product bear the test inquiry, sales
inevitably result.
As there are many good men who are disregarded
because they are unknown so there are many good
products which fail to move for the same reason.
So it is that the far-seeing and prudent merchant
estimates the gross business he expects to do and
lays aside a certain percentage of it for advertising
purposes. In doing this he is not influenced so much
by the direct help he expects it will bring him this
week, month or year, but to a greater degree by the
good will and prestige it will create. You pay for
insurance on your life and your material posses-
sions, knowing there will be no immediate returns
from the premium you pay. Advertising is done
largely for the same end although the substantial
returns are usually forthcoming within a much short-
er period.
So, just as you keep on paying your insurance
premiums in order to keep your policies alive, you
must keep on advertising in order to keep your
business alive.
If you cannot maintain advertising consistently—
if you are a so-called "in-and-outer"—you might bet-
ter not advertise at all.
"Your piano is waiting for you here," Philip Wer-
lein, Ltd., reminds the player prospect in New Or-
leans. "It is a treasure chest loaded with happiness,
fun and entertainment; an extra set of magic fingers
to play old love songs, new comic hits, fox trots,
waltzes, jazz, or famous classics—a bringer of joy
The LEADING LINE
WEAVER PIANOS
Orandf, Uprights and Players
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— Uprights and Play«r Pianos
A popular piano at a popular price.
TRAD! MARK
Warning to Infrlngers
This Trade Mark ii cast in the plate and aise
«pas*n upon the fall board of all gsuuins
Schumann Pianos, and all infringers wtfi be
DflQfecuted.
%**** oi imitations sucb ai
Stfbimunn * Company, Schumann ft Son,
aaa siso Shuman, as all stencil she *%
d>«al«n
% d«al«n
•ad users of pianos bearing a natne u in
inritatioo
ef the name Schumann with the ii tcn ttoa el
h pubic
p b i c nfli
n be proeecu fed
to tfc«
fOt
h law.
l
t of f the
SCHUMANN PIANO COMf ANT
PRICE & TLTPLE PIANO CO.
CHICAGO USA,
^•aMx^yvKwgxg^tcad i
Price & Teeple Piano Co.
218 South Wabash Avenue
CHICAGO
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR TRADE
Manufactured by
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
Uprights and Player Pianos
WEAVER PIANO CO. Inc.
Factory: YORK, PA
Established 1S70
OKAGO WAKIOOMS. NOITH AMERICAN ILDC.
Five hundred dollars was subscribed last week in
Freeport, 111., to a fund for a proposed concert band.
A band has been organized in Tuscola, 111.
PLAYERPIANO A TREASURE CHEST.
Ova* 70,000 instruments m*4« by this company arc •ins-
ing their own prates in an parts of the civilised world.
Write for catalogues and iUte on what terms you would
1|M to deal, and we will make you a proposition if jo% are
toeated in open territory.
Factory and Gtttrat Offices: MCKPORD, ILL
beyond all thought of its price—and yet its price is
so moderate and the terms so convenient that you
can easily afford to own one."
W. P. HAINES & CO.
(INCORPORATED)
PLAYERS and PIANOS
138th Street and Walton Avenue
NEW YORK CITY
PRESTO
Paragon Piano Plates
Buyers' Guide
Absolutely Dependable
Best of Service
Indispensable t o
dealers and salesmen
Western manufacturers find that our facilities
and experience afford the best source of supplies.
50cts.thecopy
Get Your Plates From Oregon
PARAGON FOUNDRIES COMPANY
OREGON, ILL.
W. W. V*lf MATWB.
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/