Presto
Issue: 1920 1760 - Page 1
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Write It
Out and Let
Us
Print It
EatablUhed 1884
ER -I7fin
ER 1760.
Presto
THE AMERICAN MUSIC TRADE WEEKLY n cent.;
Published weekly by Presto Publishing
Chicago. 111.
407
s
D e a r b o r n
s t (
C o
Bring All
Doubts to Us
for
Solution
JESSE FRENCH
and LAGONDA
CW1C&.CCI
V*HIV*AV*\/,
17
1/,
Entered as second class matter Jan. 29, 1896, at
Post Office, Chicago, under Act of Mar. 3, 1879.
37TH YEAR
* " " Yfc ««-
GRANDS, PLAYERS
and PIANOS
A name well known since
| # 1875—44 years of square
dealing.
ARTISTIC AND HIGH GRADE
JESSE FRENCH
President
April 17, 1920
MR. PIANO MERCHANT,
U. S. A.
Dear Sir:--Personally speaking, we imagine you were one of the "boys who
liked to take Dad's clock apart and tinker with the spring and wheels--ara
I right?—and as the saying goes, "men at heart are only "boys grown tall",
we take it for granted you have curiosity to know something about the
"inside workings", the why and wherefores of the superior tonal qualities
of the JESSE FRENCH PIANOS.
All pianos look very much alike on the surface, "but the real heart
of a piano is the tone. One important fundamental causing the great wealth
of full, rich tonal resources of our piano hinges on the acoustic rim and
the sounding board.
The sounding "board and ribs are of the "best Vermont white
spruce crowned "by a half acoustic rim. The rim itself is made of alterna-
ting rows of maple and walnut securely glued and pressed in bowlike form,
whose chief function when placed on the sounding board is to shorten
vibration and create a perfect tone volume. Beside its meritorious rela-
tion to the p"iano, its different layers lend an artistic value to the
finished product and help in sales production. So securely is the rim
made that it is proof against checking, splitting or breaking.
Add to these advantageous features high grade material and superb
workmanship which enter into the entires construction of our pianos and you
have an idea of the "inside workings"--£s it any wonder that YOU, Mr. Piano
Merchant, can bank on the JESSE FRENCH'dine to boost your piano business?
Very truly yours,
JESSE FRENCH & SONS PIANO CO.
CBL/MT.
^
-
—
*
-
President
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Write It
Out and Let
Us
Print It
EatablUhed 1884
ER -I7fin
ER 1760.
Presto
THE AMERICAN MUSIC TRADE WEEKLY n cent.;
Published weekly by Presto Publishing
Chicago. 111.
407
s
D e a r b o r n
s t (
C o
Bring All
Doubts to Us
for
Solution
JESSE FRENCH
and LAGONDA
CW1C&.CCI
V*HIV*AV*\/,
17
1/,
Entered as second class matter Jan. 29, 1896, at
Post Office, Chicago, under Act of Mar. 3, 1879.
37TH YEAR
* " " Yfc ««-
GRANDS, PLAYERS
and PIANOS
A name well known since
| # 1875—44 years of square
dealing.
ARTISTIC AND HIGH GRADE
JESSE FRENCH
President
April 17, 1920
MR. PIANO MERCHANT,
U. S. A.
Dear Sir:--Personally speaking, we imagine you were one of the "boys who
liked to take Dad's clock apart and tinker with the spring and wheels--ara
I right?—and as the saying goes, "men at heart are only "boys grown tall",
we take it for granted you have curiosity to know something about the
"inside workings", the why and wherefores of the superior tonal qualities
of the JESSE FRENCH PIANOS.
All pianos look very much alike on the surface, "but the real heart
of a piano is the tone. One important fundamental causing the great wealth
of full, rich tonal resources of our piano hinges on the acoustic rim and
the sounding board.
The sounding "board and ribs are of the "best Vermont white
spruce crowned "by a half acoustic rim. The rim itself is made of alterna-
ting rows of maple and walnut securely glued and pressed in bowlike form,
whose chief function when placed on the sounding board is to shorten
vibration and create a perfect tone volume. Beside its meritorious rela-
tion to the p"iano, its different layers lend an artistic value to the
finished product and help in sales production. So securely is the rim
made that it is proof against checking, splitting or breaking.
Add to these advantageous features high grade material and superb
workmanship which enter into the entires construction of our pianos and you
have an idea of the "inside workings"--£s it any wonder that YOU, Mr. Piano
Merchant, can bank on the JESSE FRENCH'dine to boost your piano business?
Very truly yours,
JESSE FRENCH & SONS PIANO CO.
CBL/MT.
^
-
—
*
-
President
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).