PRESTO
March IX, 1920.
SINGS WITH HER OWN RECORD
Anna Case, the American Soprano, Demonstrates
Edison Phonograph Re-Creations.
An, interesting demonstration of the Edison
Phonograph Re-Creations, in which Miss Anna
Case, the popular American soprano, was the chief
figure, was given in Carnegie Hall, New York, last
week. Assisting artists were Victor Young, pian-
ist, Willard Osborne, violinist, and William Reed,
flutist.
Standing beside a phonograph Miss Case sang
parts of an air with recorded piano accompaniment,
while the phonograph also produced the air. Some-
times she stopped singing and sometimes the phono-
graph was stopped, and so it was left to the audience
to discover whether Miss Case was singing or
whether the record was doing the work. The hear-
ers were put to another test of the ear when in the
darkened hall Miss Case left the platform while a
number was being given and flashlights helped to
show the audience who the performer was.
A remarkable piece of recording was in Thayer's
"My Laddie," which was given as a duet, with Miss
Case's record and her own Voice giving the song.
Among other numbers in the list was an Edison re-
creation with Mrs. Osborne of Massenet's "Medita-
tion," which was given of a violin solo by Albert
Spalding.
27
on upper Washington street. "We have never en-
joyed as big a business in this department," said
Mr. Collins. "A fine assortment of phonographs
and records is in stock and next week promises to
be as good as this one."
PRICES OF RECORDS VEX
PHONOGRAPH MAN IS SECRETARY.
L. C. Parker, the newly elected secretary of the
Milwaukee Association of Music Industries, is head
of the Badger Victrola Shop and one of the best-
known talking machine men in the state of Wiscon-
son. Mr. Parker resigned as vice-president to take
the secretary's position left vacant by the retirement
of C. C. Dennis. Another talking machine man, C.
C. Warner, was elected to fill Mr. Parker's unex-
pired term as vice-president.
BUSY RETAIL SHOP.
The Music Shop, 214-216 South Wabash avenue,
Chicago, is one of the busiest retail Victor dis-
tributing points in that city. The officers and
owners of the Music Shop are: President, Charles
M. Bent, one of the founders of the George P. Bent
Company; vice-president, H. J. McFarland, Jr.;
secretary, treasurer and manager, R. Bourke Cor-
coran, formerly connected with Lyon & Healy.
Problem in Germany Leads to Formation of Brand
New Union.
The advance in the price of records, etc., has
occasioned the formation of a new union by the
phonograph dealers of Germany, says the Deutsche
Instrumentenbau Zeitung, designed to give a new
form to the "bund" that rose at the beginning of
the war. The record question is the chief question
for the moment. At the recent meeting of the
union many speakers maintained that the public is
refusing to pay the present high prices; the dealers'
existence is endangered; the higher prices they can
charge do not compensate for their reduced sales.
And it was further complained that the makers
or the wholesalers had not delivered to time, but
had waited till the advance in price became effec-
tive. But the complaint of reduced sales is not
universal. A disagreeable feature of the present
day is the intervention of the second-hand dealer,
who has stepped beyond furniture, carpets, and pic-
tures into the talking machine business. Third
hands at the meeting were of opinion that a cen-
tral purchase bureau was required to save at all
events a part of the tribute payable to the whole-
salers. It was further strongly advocated at the
meeting that as a part of the price policy the pub-
lic should be encouraged to sell back their old rec-
ords to the trade. A desire was manifested with
the help of the Government to limit the export
trade that was being fostered by the low value of
the mark.
MULTITONE INCREASES CAPITAL.
The Multitone Mfg. Co., Eau Claire, Wis., one of
the largest producers of talking machines and
phonographs in the Northwest, has increased its
authorized capital stock from $110,000 to $160,000.
CABINET COMPANY LEASES.
The Columbia Phonograph Cabinet Co. has se- It makes the "Multitone" phonograph and recently
cured a lease on the five-story building at the tripled its output by taking over a large trunk
northwest corner of Erie and Sedgwick streets, factory in Eau Claire.
Chicago. The site covers 144x100 feet and the
NEW CINCINNATI MANAGER.
total net rental of the property for ten years is
P. A. WARE, SALES MANAGER.
H. W. Schmid, for many years connected with the
$79,000.
P. A. Ware has resigned as assistant manager of Cincinnati office of the Southern States Motors
the traveling sales force of the Victor Talking Ma- Corporation, has taken the position as sales promo-
BUSY IN PORTLAND, ORE.
chine Co., with a special field in the state of Ohio tion manager of the Cincinnati Phonograph Com-
The talking machine salesmen of Reed, French to become sales manager of the Putnam-Page Co., pany. Officials of the company felt the need of a
& Co., Portland, Ore., are in a very good humor at Inc., Peoria, 111. The general manager of the Put- department to bring them in closer relations with
present. Special sales, offering fine instruments at nam-Page Co., Inc., is Fred H. Putnam, president dealers and inaugurated this department with Mr.
Schmid at its head.
attractive prices, are bringing the crowd to the store of the company.
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