Presto
Issue: 1920 1755 - Page 25
25
March 11, 1920.
THE
TALKING MACHINE
Mr. Dealer—
This Syndicate is a cure for dis-
advantages under which Music
Merchants have struggled, without
recourse, for years. It offers ad-
vantages in the way of purchasing
power, quick delivery of worth-
while merchandise, service, mer-
chandising counsel, financing of in-
stallment paper, etc.
Never before has so comprehen-
sive an organization for the mutual
benefit of Music Merchants been
proposed. The Syndicate is far
reaching, sound in plan and purpose,
and backed by men who know the
business from every angle of manu-
facturing and selling. For further
information write.
News of the Week in the Phonograph Field
TALKING MACHINE A 'SALESMAN'
There are still a few dealers in general
musical goods and sheet music who do not
handle a line of talking machines and records.
They have the distinction of comprising a mi-
nute minority. But there are a few such deal-
ers so set in their ways that even the assur-
ance of big sales and easy profits cannot shake
their prejudices. Their attitude is one of mere
prejudice or they would see how closely re-
lated were the general music goods and the
talking machine. One dealer in a Mid-western
city, who had held out against the allurements
of the talking machine up to a year ago, now
frankly admits the talking machine records
are his best aids to sales of band and orchestra
instruments.
Sheet music dealers have daily and undoubt-
able evidences of the efficiency of the talking
machine record in producing lively times in
their departments. In the smaller towns this
is particularly apparent and the alert sheet
music dealer strives to keep abreast of the rec-
ord in his sheet music offerings. One dealer
in a Nebraska town tells how a good banjo
record some time ago sold seven banjos for
him, besides increasing the enthusiasm of old
banjo owners, all of which resulted in numer-
ous orders for banjo music. Apart from pop-
ularizing a sheet music or general music goods
store the talking machine, well served with
good up-to-date records, is an excellent "sales-
man."
Showing off is both human and necessary
and 'tis a fool talking machine dealer who
hates the spotlight of printers' ink. Vain
ostentation is one thing and normal self asser-
tion another. The latter is as virtuous as it is
valorous while the former is a blighted in-
stinct, an ingrowing virtue.
A cynic suggests that every salesman on the
road should keep carbon copies of all the let-
ters he writes to the house, so that he can turn
up a letter at any time and see how foolish it
sounds.
* * *
The talking machine salesman who is in-
different to the integrity of his instalment cus-
tomers is always assured of a large crop of
prospects.
* * *
The bill collector says: "It's no trouble at all
to find people out."
S£
SjS
SjS
Swapping new machines for old ones—and a
desirable consideration—is another kind of
stock exchange.
;»;
i\i
H*
THE AMALGAMATED PHONOGRAPH
SYNDICATE of AMERICA
%
People with cottages on earth buy more
talking machines than those with castles in the
air.
* * *
Yes indeed, convention events are changed.
You can't paint any town red on soft stuff.
* * *
It is a strange fact that the more successful
in getting customers the talking machine sales-
man is the less theories he has about it. Fig-
ure it out for yourself.
* * *
Wisdom has an uphill fight against the bliss-
fulness of ignorance, which is another reason
why the adman's job should be continuous.
=1'
V
Grand Rapids, Mich.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
*
The observant jobber who opens talking ma-
chine agencies is a sort of drum major of com-
merce.
POPULARITY OF THE PURITAN SHOWN
FUEHR & STEMMER PIANO CO.
Chicago, 111.
"
Guesswork Won't Do"
„ j ,
. •
repair-
man's
—The ACME allows test with
the drag of the needle throughout
r-*^^^^^^
the length of the
^^^^^SSfflL
record.
w
-«=z-v*.
Stetho-
scope, n ^ c m e Speed Indicator
—is precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 80
revolutions.
Made by
This impressive display is of a shipment of Puri-
Itan Phonographs received by the Gruett Drug Com-
pany of Merrill, Wisconsin, said to be the largest
single purchase of phonographs ever made in that
vicinity.
The Acme Engineering & Mfe.
Co.
CHICAGO
1622 Fulton St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March 11, 1920.
THE
TALKING MACHINE
Mr. Dealer—
This Syndicate is a cure for dis-
advantages under which Music
Merchants have struggled, without
recourse, for years. It offers ad-
vantages in the way of purchasing
power, quick delivery of worth-
while merchandise, service, mer-
chandising counsel, financing of in-
stallment paper, etc.
Never before has so comprehen-
sive an organization for the mutual
benefit of Music Merchants been
proposed. The Syndicate is far
reaching, sound in plan and purpose,
and backed by men who know the
business from every angle of manu-
facturing and selling. For further
information write.
News of the Week in the Phonograph Field
TALKING MACHINE A 'SALESMAN'
There are still a few dealers in general
musical goods and sheet music who do not
handle a line of talking machines and records.
They have the distinction of comprising a mi-
nute minority. But there are a few such deal-
ers so set in their ways that even the assur-
ance of big sales and easy profits cannot shake
their prejudices. Their attitude is one of mere
prejudice or they would see how closely re-
lated were the general music goods and the
talking machine. One dealer in a Mid-western
city, who had held out against the allurements
of the talking machine up to a year ago, now
frankly admits the talking machine records
are his best aids to sales of band and orchestra
instruments.
Sheet music dealers have daily and undoubt-
able evidences of the efficiency of the talking
machine record in producing lively times in
their departments. In the smaller towns this
is particularly apparent and the alert sheet
music dealer strives to keep abreast of the rec-
ord in his sheet music offerings. One dealer
in a Nebraska town tells how a good banjo
record some time ago sold seven banjos for
him, besides increasing the enthusiasm of old
banjo owners, all of which resulted in numer-
ous orders for banjo music. Apart from pop-
ularizing a sheet music or general music goods
store the talking machine, well served with
good up-to-date records, is an excellent "sales-
man."
Showing off is both human and necessary
and 'tis a fool talking machine dealer who
hates the spotlight of printers' ink. Vain
ostentation is one thing and normal self asser-
tion another. The latter is as virtuous as it is
valorous while the former is a blighted in-
stinct, an ingrowing virtue.
A cynic suggests that every salesman on the
road should keep carbon copies of all the let-
ters he writes to the house, so that he can turn
up a letter at any time and see how foolish it
sounds.
* * *
The talking machine salesman who is in-
different to the integrity of his instalment cus-
tomers is always assured of a large crop of
prospects.
* * *
The bill collector says: "It's no trouble at all
to find people out."
S£
SjS
SjS
Swapping new machines for old ones—and a
desirable consideration—is another kind of
stock exchange.
;»;
i\i
H*
THE AMALGAMATED PHONOGRAPH
SYNDICATE of AMERICA
%
People with cottages on earth buy more
talking machines than those with castles in the
air.
* * *
Yes indeed, convention events are changed.
You can't paint any town red on soft stuff.
* * *
It is a strange fact that the more successful
in getting customers the talking machine sales-
man is the less theories he has about it. Fig-
ure it out for yourself.
* * *
Wisdom has an uphill fight against the bliss-
fulness of ignorance, which is another reason
why the adman's job should be continuous.
=1'
V
Grand Rapids, Mich.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
*
The observant jobber who opens talking ma-
chine agencies is a sort of drum major of com-
merce.
POPULARITY OF THE PURITAN SHOWN
FUEHR & STEMMER PIANO CO.
Chicago, 111.
"
Guesswork Won't Do"
„ j ,
. •
repair-
man's
—The ACME allows test with
the drag of the needle throughout
r-*^^^^^^
the length of the
^^^^^SSfflL
record.
w
-«=z-v*.
Stetho-
scope, n ^ c m e Speed Indicator
—is precision made.
—clears the tone arm.
—locates
motor
troubles.
—registers 78 and 80
revolutions.
Made by
This impressive display is of a shipment of Puri-
Itan Phonographs received by the Gruett Drug Com-
pany of Merrill, Wisconsin, said to be the largest
single purchase of phonographs ever made in that
vicinity.
The Acme Engineering & Mfe.
Co.
CHICAGO
1622 Fulton St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).