26
PRESTO
March 11, 1920.
tails which one gets from sound depends on the
tension of the reproducer.
"In the average phonograph the combination tones
Walter Luhnow, Industrial Engineer, Invents Tone are lost, but one can have them with my horn.
With this horn, in reproducing the performance of
Device for Machines.
an orchestra, the tones of the instruments seem to
Walter Luhnow, a nephew of Fred A. Luhnow of
be distributed; they do not seem to be all coming-
the M. Schulz Company, Chicago, is developing out of the same place; so the horn acts as a dis-
some patents in the talking machine line that are penser of their sounds.
very interesting. Mr. Luhnow is an industrial engi-
"My improvement of the horn makes for quality
neer, a graduate of the Lewis Institute, Chicago. He and the timbre of the music, and with it I can get
can be reached at the M. Schulz Company, 711 Mil- any volume I want."
waukee avenue, or at his residence, 316 North Elm-
wood avenue, Chicago.
In conversation with a Presto representative Mon-
day afternoon of this week at the M. Schulz Com-
pany's store, Mr. Luhnow said:
Manager, Directors and Factory Force Remains
"I have made an analysis of the essential differ-
When Garford Mfg. Co. Gets New Title.
ence between tone and the actual sound of any in-
strument that is reproduced by a phonograph, and
No changes in the organization of the Garford
I found that there was not much resemblance. The Mfg. Co., Elyria, O., followed the change of the firm
talking machine has tone characteristics of its own. name to General Phonograph Mfg. Co. recently.
"I made an analysis, also, of the psychology of The officers will remain the same and the location
hearing or listening to sound, and 'Why do we enjoy of the factory will still be Elyria. The president
music?' I found out that the acoustical properties of the company is A. G. Bean, but the controlling
of the room are essential, and should be considered interest is owned by Otto Heineman, president of
a part of the instrument. It is all a part of the the General Phonograph Corp.
instrument—should be considered as a part of the
The mammoth plant of the General Phonograph
instrument. Everything in the room—even the per- Mfg. Co. is one of the most up-to-date in the Mid-
sons in the room—have an effect on the sound. The dle West and is at the present time entirely devoted
tones are entirely reflected by the surroundings. to the manufacture of Heineman motors, tone arms
Reflections of tone are very complex—a difficult and sound boxes. The success of the plant in the
production of the Heineman parts is largely due to
study.
"I have tried to eliminate the sounding-board and the able direction of Mr. Bean. He has been nota-
successful in getting together a most efficient
resonance effects, and have succeeded, so that the bly
influence of the horn in that direction is practically factory organization.
negligible. There is a certain interference caused
by the horn. I make the horn simply act as a con-
CHANGE OF NAME.
ductor of sound.
IMPROVEMENT IN HORN
NO CHANGE IN ORGANIZATION
"The horn as now used travels out and swings
back and forth, scattering the sound, but I make it
travel toward the instrument—in one way—so that
the sound is not scattered, but is sent outwardly. I
do this by special construction of the horn.
"In the talking machine we have the sound and
the doublet of it in the opposite direction, and my
device cuts out one of these, and allows of finer de-
tails. I might compare it to a photograph and a
photographic reproduction; in the latter the grain is
seen, according to the screen used. The finer de-
DETERLING
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive for fine
goods. Write us.
Deterling Mfg. Co., Inc.
TIPTON, IND.
Collings & Co. is the new title of an old company
in Newark, N. J., the Collings & Price Co. The
change was made following the death recently of
Malcolm G. Price. L. W. Collings, formerly general
manager of this Victor wholesale house, is now
president.
BURGLARIZING TO MUSIC.
WORLD CO.'S NEW PLANT
Well-Known Chicago Concern Buys Factory Build-
ings for $150,000.
Chicago's prestige as a center for the manufacture
of musical instruments will be added to as the re-
sult of the purchase by the World Phonograph Com-
pany of 145x590 square feet of property at the north-
west corner of Halsted street and Forty-ninth place,
Chicago, improved with several buildings, one five
stories.
An indicated price of $150,000 was paid the Lock-
wood & Strickland Company, millworkers, for the
property. Alex. Friend & Co. were brokers.
The World company now makes sixty-five talk-
ing machines daily at its plant at 736 Tilden street.
Chicago. At its new plant its production will be
increased to 200 daily. It will move on May 1.
Two loans, aggregating $135,000, were recorded
last Saturday, the World company giving a trust
deed to the Central Trust Company for $75,000 and
one to the Chicago Title and Trust Company for
$60,000, at 6 per cent.
The Columbia Phonograph Cabinet Company has
leased from Bessie C. Colvin, through Albert H.
Wetten & Co. and J. J. Harrington & Co., the five
story building, 144x100, at the northwest corner of
Erie and Sedgwick streets, Chicago, for ten years,
at a total net rental of $79,000.
FOR MUSIC IN SCHOOLS
Superintendent of Shelby County, Tennessee
Schools Concludes Arrangement with Houck's.
The O. K. Houck Music Foundation, Memphis,
Tenn., announced last week that arrangements had
been completed with Miss Charl Williams, super-
intendent of Shelby County schools, whereby she
will donate one-half of the cost of the Victrola to
be placed in every school in the county. The first
one was sent last week to the Frayser School, at
Frayser, Tenn.
Miss Williams said she was very anxious to have
these Victrolas in every school and the foundation
will carry out her desires as soon as enough of the
machines can be secured to fill the orders.
Burglars smoked cigarettes and played jazz music
while they pilfered the office of the Standard Phono-
graph Company, 14 Duane street, New York, one
night last week. When Jacob Bass, manager, went
to the office Monday he found a baby grand piano
and materials valued at $400 gone. The floor waa
NEW AMBEROLA SALES MANAGER.
littered with cigarettes and candle stubs, and jazz
P. J. Burns, employed for many years by Thomas
records were found on several of the phonographs. A. Edison, Inc., and recently Edison supervisor for
Canada, has succeeded K. R. Moses as Amberola
The store of John Kneisel, 440 St. Clair street, To- sales manager for the company. Mr. Moses resigned
ledo, O., was formally reopened last week after ex- recently to become sales manager for Schultz Bros.,
Edison jobbers in Omaha, Neb.
tensive enlargements.
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
THE WONDERFUL
U
FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Salet Unprecedented. Secure Agency Now.
The
greatest
practical nov-
^
elty offered to
the Phonograph
trade—
Indispensable t o
dealers and salesmen
The
it
PLAYS ALL RECORDS ON ANY PHONOGRAPH
FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
Itself. In ap-
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph In its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally
differing
from the con-
ventional
de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let iis tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1918.
Q ne N ee dle Plays as many as 50 Records
It is a reliable book of ref-
erence
in
determining
the
origin, make and standing of
any instrument.
The Presto
Buyers' Guide is filled •with
the information which adds
strength
to
a
salesman's
statement arid removes all
doubt of his sensible claims
for the goods he sells.
Wett Adam* Street
CHICAGO, ILL.
Gets every tone without scratch or squeak—
will not injure finest record.
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton cost* the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
ENDLESS-GRAPH MANUFACTURING COMPANY
4 200-02
Marvelous Tones
Wonderful Enunciation
Price 50 Cents
R. C. WADE CO.
110 South Wabash Avenue
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/