26
PRESTO
with the instrument, but right there is danger, for,
if no new records are had everybody will soon get
tired of the same selections and vote a phonograph
a nuisance and out of date. Remember that some
one has very truly said: "Your phonograph is as
new and as interesting as your newest records."
So, then, if phonograph owners want to cash in
on your dividends of happiness on the investment
in a phonograph, new records must be bought often.
Choose records in groups of five or six at a time.
One new record at a time is soon played to death.
By buying several at a time, the interest is divided
and maintained and the whole family enjoy it. No
one would go to the same concert every night—
why play the same records every night?
Record catalogues and monthly lists are free for
the asking. Use the catalogue and make up a weekly
list of the records.
HOW TO BUY RECORDS
Some Lines by Which Dealers May Add to Their
Sales.
There are thousands of new phonograph owners
who are confronted with the problem of choosing
new records. The dealers are often asked how to
make selections. Here are a few words of advice
and suggestion which may help.
Tn the first place, all phonograph owners must
remember that it's the records which make the
music. Without records the talking machine will
make about as much music as your refrigerator or
your sideboard. Of course, a supply of records went
THE WONDERFUL
"FAIRY" Phonograph Lamp
NEW "MARIK" PHONOGRAPH.
The Win. Marik Mfg. Co. of Sturgeon Bay, Wis.,
an old established woodworking concern of north-
eastern Wisconsin, has been developing a phono-
graph for the past year and has now begun manu-
facture upon a quantity scale. For the present the
output will be marketed direct to the retail trade,
largely in eastern Wisconsin, but eventually it is
intended to establish outlets through the jobbing
trade. The new "Marik" phonograph is made in all
the processes from raw lumber to the finished ma-
chine ready for the home. For several years the
factory has been making cabinets for other manu-
facturers.
Truly a Work of Art. Scientifically Constructed
Sale* Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY"
Phonograph
Lamp
"looks" and
" s p e a k s" for
itself. In ap-
pearance luxur-
ious, It achieves
its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let us tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1918.
SEARCHES FOR VANISHED VOICE
Son of Jessie Bartlett Davis Seeks Records of
Mother's Singing.
Will J. Davis, Jr., of Chicago, is searching for
"the voice that is still," the voice of his mother, Jes-
sie Bartlett Davis, who sang some of her most beau-
tiful songs into the phonograph twenty-five years
ago.
"Since I made my appeal for the old records," he
said today, "I have received a number of letters that
look promising. Friends are searching their attics
for them, End I feel sure a few will be found. I am
willing to pay almost any price within reason for
them.
"I once had all my mother's records—'Genevieve,'
'O, Promise Me,' 'Robin Hood' and others, but after
her death I felt as if I couldn't listen to them again,
and so I threw them into the furnace.
"Now I have four children of my own, all musi-
cally inclined, and I would like them to know the
sound of their grandmother's voice. The records
Avere made by the Columbia Gramaphone company,
which was absorbed by the Victor company, and
were reproduced on a machine the duplicate of that
on the Victor trademark with the little dog.
The William A. Waggoner Talking Machine Com-
pany, Fort Wayne, Ind.; capital, $100,000; talking
machines. Directors, William A. Waggoner, John
C. Waggoner. George Beuchel, J. R. Pulver.
WYMAN, BABB NEW STORE.
Wyman, Babb & Company, 604 Republic building,
are opening a new store this week in Chicago
Heights, 111. The location is at 25 Illinois street on
the best corner in town in a fine new brick building.
It is the best commercial building in the city of Chi-
cago Heights. The population of the town is about
24,000. Chicago Heights is one of the noted steel
manufacturing cities of the Chicago suburban group,
and just now its inhabitants have more money to
spend than they ever had before, which shows the
excellent judgment of Wyman, Babb & Company in
locating one of their branch stores there.
DETERLINQ
Talking Machines
Challenge Comparison in
every point from cabinets to
tonal results.
Prices attractive
goods. Write us.
CHICAGO, ILL.
Dealers who do not sell
TONOFONE
ACME SOUND AMPLIFIER
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
Enables the repair man to locale the precise point of origin of unnecessary
noise in the motor without lost of time or useless disorganization of the
mechanism which results from guess /ng or sense of hearing alone.
&cme engineering & JfflanufacturingCo.
CHICAGO, ILLINOIS
METAL MOTOR BOARD SUPPORTS
PLAYS ALL RECORDS ON ANY PHONOGRAPH
AND
CHICAGO, ILLINOIS
-^^One
Needle Plays as many as 50 Records
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
THE REPAIRMAN'S STETHOSCOPE
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
TALKING MACHINE SPECIALTIES
&cme Engineering & JWanufacturingCo.
1622 FULTON STREET
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Indicates Motor Waver
CLEARS THE T0NEARM
And
A STE4DY MOTOR
MEANS
GOOD REPRODUCTION
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
Write for full particulars about advertising helps and the name of the
nearest distributor.
Makes Possible a Motor Test
with the
Drag of the Needle
R. C. WADE CO.
Throughout
The Length of the Record
110 South Wabash Avenue
DETECTS and LOCATES DEFECTS
geme engineering & jWanufacturing Co.
1622 FULTON STREET
fine
TIPTON, IND.
MAKES EVERY PART OF MOTOR ACCESSIBLE
1622 FULTON STREET
for
Deterling Mfg. Co., Inc.
The Universal Talking Machine Company, Rock-
ville, TIL, is scheduled to expend $400 in improve-
ments at 225 South Church street.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adam* Street
February 5, 1920.
CHICAGO, ILLINOIS
I
-
-
CHICAGO
If you want a Salesman or Workers in
any branch of the Business: if you want
a Factory, try a Want Ad and get it.,
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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