Presto
Issue: 1920 1747 - Page 25
January 15, 1920.
25
THE
TALKING MACHINE THE ELLIS
News of the Week in the Phonograph Field
THE KIDDIES FOR CUSTOMERS
One advantage the man in the record de-
partment should congratulate himself for is
the element of variety which distinguishes the
production of talking machine records. The
goods provide the element of interest for
everybody. Rich man, poor man, beggarman,
thief, all may find emotional stimulation in
the records to be bought at all hands.
The "highbrow" customer, the man with an
acute understanding of musical niceties may
have his exacting requirements provided for
in this booth while in that booth the common
but happy citizen may satisfy a jazz appetite.
Smith who loves an earful of opera, Jones who
finds his stimulation in marches, Brown whose
craving is for the ballad, Brown who delights
to shake a leg on a smooth waxed floor, all
know how and where to get the records they
require.
But the kiddies are not forgotten in the wide
variety of records made and provided in this
day of admirable record service. The little
ones have their lists of records, too. Stories,
songs, marches, book stories, imitations,
Mother Goose yarns, and folk dance music are
all to be found in this most interesting section
of the record department.
JAZZ AIDS EGG PRODUCTION
Brown County, Indiana, has been associated
more with art than with science but now
comes a scientific yarn that concerns the
phonograph trade. Brown County is the pic-
turesque region where Indianapolis and Chi-
cago artists flock together in summer to
sketch and paint the scenic beauties. But that
has nothing to do with the story provided by
a Brown County farmer named Habig. The
farmer, having discovered a phonograph in his
spare sock on Christmas morning, inadvertent-
ly permitted his hens to listen to the music it
produced. The results of the impromptu mu-
sical mornings have astonished and delighted
him. His hens, only tolerable layers in the old
musicless days, have begun to double their
output.
This Indiana farmer now not only permits
the hens to overhear the music as the phono-
graph grinds out its notes in the kitchen, as
he used to do, but he has installed the phono-
graph right in the hen house, where 122 Orp-
ingtons and Plymouth Rocks, Buff Cochins
and Brahmas dwell together in peaceful indus-
try. The result is that, whereas formerly he
gathered 65 eggs in one day, he now collects
115.
An additional fact disclosed by Mr. Habig
is that the music furnished the henhouse is
jazz, and that the jazziest in that form of mu-
sical art. A Chicago artist wintering near the
Habig homestead loaned the farmer a few
highbrow records, symphonies, sonatas, con-
certos and such, but they failed in egg laying
stimulation and were discontinued. The artist
admits that while the higher forms of music
emotionally stimulated the roosters, jazz had
the best stimulative effect on the languid hens.
"CARDINAL" CHICAGO MANAGER.
The Cardinal Phonograph Co., of Newark, Ohio,
has a live Chicago representative in A. W. Busche,
whose office is in Room 202 Silversmith Building.
Mr. Busche carries a line of Cardinal samples and
he is meeting with good success in' locating agents
for the machine. He will cover the Northwest in
the interest of the Newark industry. The Cardinal
Phonograph Company, of Newark, Ohio, has been
incorporated with a capital of $10,000. The incor-
porators are: M. M. Richter, G. W. Kellenberger,
\Y. W. Connell, C. R. Brewer and Oscar Van Tes-
sell.
THE MARVE0LA TALKING MACHINE
Made to Fit Any Phonograph
In producing a Musical Instru-
ment that will serve its intended
purpose, great care must be ex-
ercised as to the alliance of good
and useful improvements; you
will then be assured of a per-
manent and profitable business.
The Ellis will transform
your phonograph into a
Musical Instrument.
Ellis Reproducer Co.
Powers Bldg.
GRAND RAPIDS, MICH.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, 111.
A Talking Machine
Triumph
Dealers who want Talking Machines that
never d i s a p p o i n t will find them here.
Manufacturers will be interested in the
new Zigzag Record File. Ask about it.
IN THE WESKR SHOWROOMS.
The Marvcola is an invention by which from one
to six standard records of eight, ten or twelve inch
size can be played in succession, the "Marveola"
automatically shifting them under the reproducing
point, and pausing, if desired, for an interval be-
tween each rendition. Not only will the "Mar-
veola" successfully perform this feat, but it starts
with the pressing of a button placed at any dis-
tance from the machine, and this control button
not only starts the "Marveola" but will stop or
discharge any particular selection at any time, and
will repeat any record or part of any record at will,
the mechanism shifting to the next record auto-
matically, or at the will of the operator.
This wonderful development of the phonograph
is the invention of the late John A. Weser, who de-
vcted a lifetime to the study, manufacture and im-
provement of musical instruments. The name
"Marveola" was selected because its performance
is almost human; in its playing and handling of
records the "Marveola" seems to operate with
actual intelligence.
The Marveola will be on exhibition at the fac-
tory show rooms, 524 W. 43d street, New York,
during convention week.
Send for Illustrated Circular*.
DETERLING MFG. CO.
TIPTON, IND.
TURNED INTO PHONOGRAPH SHOW.
The furniture exhibit that opened in Chicago on
January 4, owing to meagerness of furniture dis-
plays due to shortage of production, was turned
largely into a phonograph show. Manufacturers of
talking machines, taking advantage of the slim-
ness of furniture exhibits, took space independently
or allowed the machines to predominate in their
booths over the furniture proper.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
25
THE
TALKING MACHINE THE ELLIS
News of the Week in the Phonograph Field
THE KIDDIES FOR CUSTOMERS
One advantage the man in the record de-
partment should congratulate himself for is
the element of variety which distinguishes the
production of talking machine records. The
goods provide the element of interest for
everybody. Rich man, poor man, beggarman,
thief, all may find emotional stimulation in
the records to be bought at all hands.
The "highbrow" customer, the man with an
acute understanding of musical niceties may
have his exacting requirements provided for
in this booth while in that booth the common
but happy citizen may satisfy a jazz appetite.
Smith who loves an earful of opera, Jones who
finds his stimulation in marches, Brown whose
craving is for the ballad, Brown who delights
to shake a leg on a smooth waxed floor, all
know how and where to get the records they
require.
But the kiddies are not forgotten in the wide
variety of records made and provided in this
day of admirable record service. The little
ones have their lists of records, too. Stories,
songs, marches, book stories, imitations,
Mother Goose yarns, and folk dance music are
all to be found in this most interesting section
of the record department.
JAZZ AIDS EGG PRODUCTION
Brown County, Indiana, has been associated
more with art than with science but now
comes a scientific yarn that concerns the
phonograph trade. Brown County is the pic-
turesque region where Indianapolis and Chi-
cago artists flock together in summer to
sketch and paint the scenic beauties. But that
has nothing to do with the story provided by
a Brown County farmer named Habig. The
farmer, having discovered a phonograph in his
spare sock on Christmas morning, inadvertent-
ly permitted his hens to listen to the music it
produced. The results of the impromptu mu-
sical mornings have astonished and delighted
him. His hens, only tolerable layers in the old
musicless days, have begun to double their
output.
This Indiana farmer now not only permits
the hens to overhear the music as the phono-
graph grinds out its notes in the kitchen, as
he used to do, but he has installed the phono-
graph right in the hen house, where 122 Orp-
ingtons and Plymouth Rocks, Buff Cochins
and Brahmas dwell together in peaceful indus-
try. The result is that, whereas formerly he
gathered 65 eggs in one day, he now collects
115.
An additional fact disclosed by Mr. Habig
is that the music furnished the henhouse is
jazz, and that the jazziest in that form of mu-
sical art. A Chicago artist wintering near the
Habig homestead loaned the farmer a few
highbrow records, symphonies, sonatas, con-
certos and such, but they failed in egg laying
stimulation and were discontinued. The artist
admits that while the higher forms of music
emotionally stimulated the roosters, jazz had
the best stimulative effect on the languid hens.
"CARDINAL" CHICAGO MANAGER.
The Cardinal Phonograph Co., of Newark, Ohio,
has a live Chicago representative in A. W. Busche,
whose office is in Room 202 Silversmith Building.
Mr. Busche carries a line of Cardinal samples and
he is meeting with good success in' locating agents
for the machine. He will cover the Northwest in
the interest of the Newark industry. The Cardinal
Phonograph Company, of Newark, Ohio, has been
incorporated with a capital of $10,000. The incor-
porators are: M. M. Richter, G. W. Kellenberger,
\Y. W. Connell, C. R. Brewer and Oscar Van Tes-
sell.
THE MARVE0LA TALKING MACHINE
Made to Fit Any Phonograph
In producing a Musical Instru-
ment that will serve its intended
purpose, great care must be ex-
ercised as to the alliance of good
and useful improvements; you
will then be assured of a per-
manent and profitable business.
The Ellis will transform
your phonograph into a
Musical Instrument.
Ellis Reproducer Co.
Powers Bldg.
GRAND RAPIDS, MICH.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, 111.
A Talking Machine
Triumph
Dealers who want Talking Machines that
never d i s a p p o i n t will find them here.
Manufacturers will be interested in the
new Zigzag Record File. Ask about it.
IN THE WESKR SHOWROOMS.
The Marvcola is an invention by which from one
to six standard records of eight, ten or twelve inch
size can be played in succession, the "Marveola"
automatically shifting them under the reproducing
point, and pausing, if desired, for an interval be-
tween each rendition. Not only will the "Mar-
veola" successfully perform this feat, but it starts
with the pressing of a button placed at any dis-
tance from the machine, and this control button
not only starts the "Marveola" but will stop or
discharge any particular selection at any time, and
will repeat any record or part of any record at will,
the mechanism shifting to the next record auto-
matically, or at the will of the operator.
This wonderful development of the phonograph
is the invention of the late John A. Weser, who de-
vcted a lifetime to the study, manufacture and im-
provement of musical instruments. The name
"Marveola" was selected because its performance
is almost human; in its playing and handling of
records the "Marveola" seems to operate with
actual intelligence.
The Marveola will be on exhibition at the fac-
tory show rooms, 524 W. 43d street, New York,
during convention week.
Send for Illustrated Circular*.
DETERLING MFG. CO.
TIPTON, IND.
TURNED INTO PHONOGRAPH SHOW.
The furniture exhibit that opened in Chicago on
January 4, owing to meagerness of furniture dis-
plays due to shortage of production, was turned
largely into a phonograph show. Manufacturers of
talking machines, taking advantage of the slim-
ness of furniture exhibits, took space independently
or allowed the machines to predominate in their
booths over the furniture proper.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).