Presto

Issue: 1920 1747

January 15, 1920.
25
THE
TALKING MACHINE THE ELLIS
News of the Week in the Phonograph Field
THE KIDDIES FOR CUSTOMERS
One advantage the man in the record de-
partment should congratulate himself for is
the element of variety which distinguishes the
production of talking machine records. The
goods provide the element of interest for
everybody. Rich man, poor man, beggarman,
thief, all may find emotional stimulation in
the records to be bought at all hands.
The "highbrow" customer, the man with an
acute understanding of musical niceties may
have his exacting requirements provided for
in this booth while in that booth the common
but happy citizen may satisfy a jazz appetite.
Smith who loves an earful of opera, Jones who
finds his stimulation in marches, Brown whose
craving is for the ballad, Brown who delights
to shake a leg on a smooth waxed floor, all
know how and where to get the records they
require.
But the kiddies are not forgotten in the wide
variety of records made and provided in this
day of admirable record service. The little
ones have their lists of records, too. Stories,
songs, marches, book stories, imitations,
Mother Goose yarns, and folk dance music are
all to be found in this most interesting section
of the record department.
JAZZ AIDS EGG PRODUCTION
Brown County, Indiana, has been associated
more with art than with science but now
comes a scientific yarn that concerns the
phonograph trade. Brown County is the pic-
turesque region where Indianapolis and Chi-
cago artists flock together in summer to
sketch and paint the scenic beauties. But that
has nothing to do with the story provided by
a Brown County farmer named Habig. The
farmer, having discovered a phonograph in his
spare sock on Christmas morning, inadvertent-
ly permitted his hens to listen to the music it
produced. The results of the impromptu mu-
sical mornings have astonished and delighted
him. His hens, only tolerable layers in the old
musicless days, have begun to double their
output.
This Indiana farmer now not only permits
the hens to overhear the music as the phono-
graph grinds out its notes in the kitchen, as
he used to do, but he has installed the phono-
graph right in the hen house, where 122 Orp-
ingtons and Plymouth Rocks, Buff Cochins
and Brahmas dwell together in peaceful indus-
try. The result is that, whereas formerly he
gathered 65 eggs in one day, he now collects
115.
An additional fact disclosed by Mr. Habig
is that the music furnished the henhouse is
jazz, and that the jazziest in that form of mu-
sical art. A Chicago artist wintering near the
Habig homestead loaned the farmer a few
highbrow records, symphonies, sonatas, con-
certos and such, but they failed in egg laying
stimulation and were discontinued. The artist
admits that while the higher forms of music
emotionally stimulated the roosters, jazz had
the best stimulative effect on the languid hens.
"CARDINAL" CHICAGO MANAGER.
The Cardinal Phonograph Co., of Newark, Ohio,
has a live Chicago representative in A. W. Busche,
whose office is in Room 202 Silversmith Building.
Mr. Busche carries a line of Cardinal samples and
he is meeting with good success in' locating agents
for the machine. He will cover the Northwest in
the interest of the Newark industry. The Cardinal
Phonograph Company, of Newark, Ohio, has been
incorporated with a capital of $10,000. The incor-
porators are: M. M. Richter, G. W. Kellenberger,
\Y. W. Connell, C. R. Brewer and Oscar Van Tes-
sell.
THE MARVE0LA TALKING MACHINE
Made to Fit Any Phonograph
In producing a Musical Instru-
ment that will serve its intended
purpose, great care must be ex-
ercised as to the alliance of good
and useful improvements; you
will then be assured of a per-
manent and profitable business.
The Ellis will transform
your phonograph into a
Musical Instrument.
Ellis Reproducer Co.
Powers Bldg.
GRAND RAPIDS, MICH.
"Hear That Tone"
A MOTTO JUSTIFIED BY
ACHIEVEMENT
The remarkable clarity of tone re-
production which characterizes all
FUEHR & STEMMER
PHONOGRAPHS
is due to the PERFECTED TONE
CHAMBER which, with the in-
genious TONE MODIFIER lifts
these instruments far above other
talking machines.
Write for particulars.
BEAUTIFUL ORIGINAL CABI-
NETS WITH PIANO FINISH.
Make your Talking Machine De-
partment pay.
FUEHR & STEMMER PIANO CO.
Chicago, 111.
A Talking Machine
Triumph
Dealers who want Talking Machines that
never d i s a p p o i n t will find them here.
Manufacturers will be interested in the
new Zigzag Record File. Ask about it.
IN THE WESKR SHOWROOMS.
The Marvcola is an invention by which from one
to six standard records of eight, ten or twelve inch
size can be played in succession, the "Marveola"
automatically shifting them under the reproducing
point, and pausing, if desired, for an interval be-
tween each rendition. Not only will the "Mar-
veola" successfully perform this feat, but it starts
with the pressing of a button placed at any dis-
tance from the machine, and this control button
not only starts the "Marveola" but will stop or
discharge any particular selection at any time, and
will repeat any record or part of any record at will,
the mechanism shifting to the next record auto-
matically, or at the will of the operator.
This wonderful development of the phonograph
is the invention of the late John A. Weser, who de-
vcted a lifetime to the study, manufacture and im-
provement of musical instruments. The name
"Marveola" was selected because its performance
is almost human; in its playing and handling of
records the "Marveola" seems to operate with
actual intelligence.
The Marveola will be on exhibition at the fac-
tory show rooms, 524 W. 43d street, New York,
during convention week.
Send for Illustrated Circular*.
DETERLING MFG. CO.
TIPTON, IND.
TURNED INTO PHONOGRAPH SHOW.
The furniture exhibit that opened in Chicago on
January 4, owing to meagerness of furniture dis-
plays due to shortage of production, was turned
largely into a phonograph show. Manufacturers of
talking machines, taking advantage of the slim-
ness of furniture exhibits, took space independently
or allowed the machines to predominate in their
booths over the furniture proper.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
26
FRESTO
ITEMS OF GENERAL INTEKEST
Trade Happenings of More or Less Importance
Briefly Set Down in Type.
A. P. Knox is manager of the Masterpiece Phono-
graph Co's store, opened recently at 428 Washing-
ton street, Portland, Ore.
The Pathe phonograph line is now shown to good
advantage in the Pathe warerooms of M. Welte &
Sons, New York.
The Phonograph Shop was opened recently in the
Broadway Building, Portland, Ore. W. S. Hender-
son is manager.
The Felsten Phonograph Co., Portland, Ore., has
added the'Mandel Phonograph to its line.
Mayer & Cof, Washington, D. C, a large depart-
ment sttfre,.; has opened a Grafonola department.
The new department is provided with all the aids
to pleasant shopping and is beautifully furnished
and decorated.
Fred Davidson has opened a talking machine
store in Riverside, Calif. He is featuring the Gen-
nett records in a very clever way.
The Latono Music Co., Decatur, 111., distributors
of talking machines, is now occupying the store at
357 North Main street.
The Woodward & Lotnop department store,
Washington, D. C, has plans to double the' dimen-
January 15, 1920.
sions of its talking machine department within the
next few months. This will mean an increase of
sales facilities and a further improvement of an
already excellent service.
Comfort, utility and beauty are all combined in
Fred Gardner's Temple of Music, 379 Essex street,
Lawrence, Mass., which was opened recently.
Among the facilities are five sound-proof demon-
stration booths.
' The Gray & Dudley Company, Nashville, Term.,
is distributor for the Pathe throughout the South.
The Phonograph Co., representing the Edison line
in Cincinnati, O., has leased the second and third
floors at 314 and 316 West Fourth street, subject to
a rental of $6,000 per annum. The floors measure
36 x 180 feet.
W. C. Patch, manager, announces the opening of
Everett salesrooms at 141 Grove avenue, Elgin, 111.,
with a complete line of Everett phonographs.
"I have opened a new store at 1556 Broadway
with a full line of Starr phonographs, pianos and
players, Widdicomb phonographs, and Gennett
records," announces Peter Gadomski at Lorain, O.
The Valuphone, a new talking machine, is fea-
tured by T. P. Culley & Son, Washington, D. C.
The store is a well-located one at 1327 G street.
ENTHUSIASTIC PHONOGRAPH DEALER
THE WONDERFUL
"FAIRY" Phonograph Lamp
Truly a Work of Art. Scientifically Constructed
Sales Unprecedented. Secure Agency Now.
T h e greatest
practical nov-
elty offered to
the Phonograph
trade—
The
"FAIRY"
*J. Phonograph
F
Lamp
"looks" and
" s p e a k s" for
itself. In ap-
pearance luxur-
ious, it achieves
its g r e a t e s t
triumph in its
tone.
A newly pat-
ented s o u n d
amplifying
chamber, radi-
cally differing
from the con-
ventional de-
signs, gives a
true m e l l o w
tone of volume
equalling' that
of most ex-
pensive instru-
ments.
Electrically operated and equipped with a specially
designed invisible switch, regulator and tone modifier.
Let \iS tell how sales of the "FAIRY" have re-
quired our maximum output ever since its appear-
ance in 1918.
ENDLESS-GRAPH MANUFACTURING COMPANY
4200-02 West Adams Street
CHICAGO, ILL.
"
A. F. PROFANT.
MRS. A. F. PROFANT.
While O. F. Profant is a druggist and a good,
big one—the Park Front Pharmacy, 420 N. Parkside
avenue, Chicago—he is also an enthusiastic phono-
graph dealer. His sales, small in the beginning,
have now reached such magnitude that it is almost
a case, with him where "the tail is wagging the
dog."
Mr. Profant is a hard worker for more and more
music business, and he is adding records, music
rolls, sheet music, and is contemplating the ad-
dition of playerpianos. He knows he can sell them
because his customers are calling for them.
There's a reason for Mr. Profant's success as a
music dealer aside from his personal ambition and
energy. It is an accepted fact that everywhere
woman and music are closely allied. Mr. Profant
has an able assistant in his charming "better half"
who agreed to assist in making their phonograph
department a success. Mrs. Profant has kept her
word and has become an expert phonograph sales-
woman.
Again, for success and profit, Mr. Profant car-
ries his own paper, and a prospect never gets away.
His leaders are the Pathe and the Kimball, but in
connection with other standard phonographs.
In a short time Mr. Profant expects to add more
space to his already large store, devoted entirely
to music and musical instruments.
PRESTO
Dealers who do not sell
Buyers' Guide
TONOFONE
deny to their customers
their undeniable right to
the full enjoyment of
the phonograph and
records which they sell
them.
Guesswork Won't Do"
—The ACME allows test with
the drag of the needle throughout
the length of the
record.
Indispensable to
dealers and salesmen
PLAYS ALL RECORDS ON ANY PHONOGRAPH
Ike
Acme Speed Indicator
—is precision made.
—clears the tone arm.
—1 o c a t e s
motor
troubles.
—registers 78 and 80
revolutions.
It is a reliable book of ref-
erence in determining
the
origin, make and standing of
any instrument. The Presto
Buyers' Guide is filled with
the information which adds
Made by
The Acme Engineering & Mfg. Co.
strength
1622 Fulton St.
statement and removes all
:
:
:
:
CHICAGO
to
a
salesman's
doubt of his sensible claims
for the goods he sells.
PATENTS
CORRESPONDENCE J O H N
A
SAUL
PCNDALL BLDG., WASHINGTON, O. C.
Everybody's Talking About It!
Positively no other is like it—it has set a new
standard.
EVERY DEALER NEEDS TONOFONE
It helps to sell machines and records because it
plays them better.
EVERY DEALER CAN GET THEM
Packed 4 in a box to retail at 10c; 100 boxes in a
display carton costs the dealer $6.00 net.
TRADE
MARKS
Write for full particulars about advertising helps and the name of the
nearest distributor.
DESIGN PATENTS, COPYRIGHTS, ETC.
SOLICITED
One Needle Plays as many as 50 Records—
Marvelous Tones
Wonderful Enunciation
Gets every tone without scratch or squeak—
will not injure finest record.
Price 50 Cents
R. C. WADE CO.
110 South Wabash Avenue
-
-
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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