Play Meter

NEWS BULLETIN EWS BULLETIN N Play Meter Meterthat that the the program program was wasin in progress. progress. "I " Ithink think notified Play notified that Sega has gotten a raw deal because of the publicity on that Sega has gotten a raw deal because of the publicity on this. I'm I'm not not saying sayingitit was was favorable favorable to to our our industry, industry,but but Sega Sega this. has a reputation for non-violent games and I can't believe they has a reputation for non-violent games and I can't believe they did this thisintentionally. intentionally. They They are are making making aa super-human super-human effort effort did It's just been blown out of proportion," said to correct it. to correct it. It's just been blown out of proportion," said Cognevich. The outside media, to no one's surprise, has failed Cognevich. The outside media, to no one's surprise, has failed mentionall allofofthe thecharitable charitablework workdone doneby bythis thisindustry industryover over AMOAisisleading leadingthe theeffort; effort;its its members membersown ownand andservice serviceabout about totomention AMOA the years. And did The Associated Press report on the " Say 115,000 of the country's estimated 225,000 jukeboxes. The 115,000 of the country's estimated 225,000 jukeboxes. The the years. And did The Associated Press report on the "Say No To To Drugs" Drugs" campaign? campaign? We We think think not. not. promotion-also being billed as a jukebox "Love Month" No promotion-also being billed as a jukebox "Love Month" • Following Following last last year's year's successful successful promotion, promotion, the the country's country's jukebox operators operators and and two two major major record record labels labels have haveteamed teamed jukebox "Play Your Heart Out" promotion for up to conduct a jukebox up to conduct a jukebox "Play Your Heart Out" promotion for the month month of of February. February.ItItwill will feature featurethe thelove lovesongs songsof ofthree three the contemporary artists artists at at more more than than 10,000 10,000 jukebox jukebox locations locations contemporary nationwide. nationwide. packagewith withValentine's Valentine's Day Dayon on Feb. Feb. 14-will 14-will be be coordinated coordinated package AMOA, Sterling Sterling Title Title Strip Strip(based (basedin in Pittsburgh, Pittsburgh, Pa.), Pa.), through AMOA, through outlets that sell to the jukebox and the nation's one-stop record and the nation's one-stop record outlets that sell to the jukebox industry. industry. • Contrary Contrary to torumors rumors floating floating about, about, manufacturers manufacturers of ofvideo video poker machines are not under any deadline to be licensed in poker machines are not under any deadline to be licensed in South Dakota. Dakota. According According to to Scott Scott Henneman, Henneman , director director of of South lotteryoffice, office,"there "thereisisno nocut-off cut-offperiod. period. operationsfor forthe thestate's state'slottery operations Thelaw lawleft leftititwide wideopen openfor forany anymanufacturer manufacturerwho's who'sinterested interested Thepromotion's promotion'sthree threefeatured featuredsongs songsand andartists-all artists-allnew newor or The The enterthe the market." market." recently released-are: "How 'Bout Us" by Grayson Hugh on to recently released-are: "How 'Bout Us" by Grayson Hugh on to enter RCA; "Whole "Whole Wide Wide World" World" by by A-ME A-ME Lorain Lorain on on RCA; RCA; and and RCA; At press press time, time, five five manufacturers manufacturers had had received received approval approval to to "Forever" by by Kiss Kisson onthe the Mercury/Polygram Mercury/Polygram label. label. "Forever" At SouthDakota, Dakota,which whichwent wenton-line on-lineon onOct. Oct. 16, 16,1989. 1989. operateininSouth operate They are are SMS SMS Manufacturing, Manufacturing, Merit Merit Industries, Industries, Bally, Bally, Video Video Jukeboxoperators operatorscan canpick pickup upaa"Play "PlayYour YourHeart HeartOut" Out" package package They Jukebox from their their local local one-stops one-stops for for display display at at their their locations. locations. ItIt Lottery Consultants,and andTakisago, Takisago,aaJapanese Japanesefirm firmwith withoffices offices LotteryConsultants, from in Las Las Vegas. Vegas. Final Final approval approval for for aa U.S. U.S. Games Games video video poker poker "PlayYour YourHeart HeartOut" Out"poster, poster,along alongwith withspecial specialtitle title in includesaa"Play includes approval process process machinewas waspending, pending, Henneman Henneman said. said.The The approval stripsfor fordisplay displayatatthe thelocation. location.The Thethree threefeatured featuredrecords recordsand and machine strips takes one one to to two two months. months. pictures of of the the artists artists are are highlighted highlighted on on the the poster. poster. takes pictures result of of recent recentconversations conversations between between The promotion promotion isisthe the result The the AMOA AMOA Jukebox Jukebox Committee Committee and and record record labels labels on on joint joint the promotion opportunities. AMOA label liaison Sam Atchley promotion opportunities. AMOA label liaison Sam Atchley coordinated the the"Play "PlayYour Your Heart HeartOut" Out" package. package.AMOA AMOA and and coordinated the participating labels are underwriting the cost of the printed the participating labels are underwriting the cost of the printed materials. promotion materials. promotion " In South South Dakota, Dakota,we we do domore morethan than regulate; regulate; we we promote promote it," it," "In Henneman said. said. "To "To us, us, everyone everyone should should make make money: money: the the Henneman player, the the operator, operator, and and the the state. state. We're We're happy happywith with how how the the player, lottery has has turned turned out out so so far. far. It's It's going going very very well." well." lottery The numbers numbers back back up up his his optimism. optimism . There There are are 2,088 2,088 The "terminals" (machines) scattered throughout South Dakota. "terminals" (machines) scattered throughout South Dakota. Oct. 16 16 to to Jan. Jan. 12, 12, $26 $26 million million was was pumped pumped into into them. them. From Oct. • The The appearance appearance of of signs signs and and banners banners featuring featuring Marlboro Marlboro From The cigarettes in Sega's Super Monaco GP has led to controversy total net amounted to $9.5 million; the state's net share cigarettes in Sega's Super Monaco GP has led to controversy The total net amounted to $9.5 million; the state's net share some circles. during this this three-month three-month period periodwas was $2.1 $2.1million. circles. Game Game play play includes includes Marlboro Marlboro race race cars, cars, during million. And And by byJan. Jan. inin some billboards, banners, and signs in the crowd. Philip Morris, the 12, the weekly per-capita spending for pokers had risen to $1.59. billboards, banners, and signs in the crowd. Philip Morris, the 12, the weekly per-capita spending for pokers had risen to $1.59. makerof ofMarlboro, Marlboro, has hasdisavowed disavowedsuch suchaapresence presenceininSuper Super maker Monaco GP and wants Sega to recall the game. Lenore Sayers, Under the the law, law, there there isis aa $2 $2 maximum maximum bet bet per per play play and and aa Monaco GP and wants Sega to recall the game. Lenore Sayers, Under directorofofmarketing marketingfor forSega maximum payout payout of of $1,000. SegaEnterprises EnterprisesInc. Inc.USA, USA,says saysaachip chip maximum $1 ,000. director objectionable change isis being being worked worked on on to to remove remove the the objectionable change graphics. "New software will be sent out to the field," sheadded. added. • Mondial MondialInternational InternationalCorp. Corp.has hasorganized organizedaanew newdistributing distributing graphics. "New software will be sent out to the field," she company,Mondial Mondi al Distributing DistributingInc., Inc.,to totake takeover overits itsdistribution distribution company, In aaprepared prepared statement, statement, Dave DaveRosen, Rosen,co-chairman co-chairmanofofthe theboard board operations Springfield,N.J., N.J.,office. office. Mondial Mondial Distributing Distributing operationsininthe the Springfield, In forSega subsid iary of of Mondial Segaof ofAmerica, America,said, said,"There "Thereisisabsolutely absolutelyno noform formofofpaid paid isis aa subsidiary Mondial International International Corp. Corp. for intentional advertising advertising displayed displayed in in any anyof ofSega's Sega's arcade arcadeor or ororintentional consumervideo videogames. games.The Theseveral severalgraphics graphicsin inquestion question..are are The Thereorganization reorganizationisisintended intendedto toseparate separateMondial's Mondial'sdomestic domestic consumer simply a game designers innocent attempt to mimic real-life distribution operations from the rest of its activities. However, simply a game designers innocent attempt to mimic real-life distribution operations from the rest of its activities. However, locations and and scenery scenery to to enhance enhance the the realism realism of of game game play. play. aside formal change change in in name, name, these these operations operations aside from from the the formal locations Creating realistic realistic play play isis important important to to the the whole whole industry." industry." will continue continue as as before. before. Anthony Anthony P.P. Yula Yula isis the the senior senior vice vice will Creating Continued Rosen, Rosen, "Any "Anylikeness likeness or or parody parodyto toreal real products productsin in Continued suchgraphics graphicsisisclearly clearlynot notdesigned designedto toendorse endorseaareal realproduct product such promoteaalifestyle. lifestyle.Absolutely Absolutelyno nocompany, company,including including Philip Philip ororpromote Morris, has has ever everoffered offered to to pay pay Sega Segato toinclude includeits its products productsin in Morris, real or parody form in any of its arcade or video games. It real or parody form in any of its arcade or video games. It isis unfortunatethat thatany anygroup groupwould would so soerroneously erroneously believe believe that that unfortunate purpose." these images were put there for any other these images were put there for any other purpose." Asaacorollary corollarytotothis thisstory, story,Play PlayMeter's Meter'sValerie ValerieCognevich Cog nevichcalled called As a San Diego radio stationfrom New Orleans-to speak on a San Diego radio station-from New Orleans-to speak on behalf of Sega and the industry as a whole. It seems that behalf of Sega and the industry as a whole. It seems that Michael Reagan, Reagan, son son of of Ronald Ronald Reagan, Reagan ,was wasinviting inviting callers callers Michael to phone phonein in and and bash bash Sega Segaover overthis this matter. matter. Randy Randy Fromm, Fromm,aa to president of of Mondial Mondial Distributing; Distributing; Anthony Anthony J.J. Yula Yula isis the the president executive vice president. executive vice president. call either eitherTony TonyYula Yula Sr. Sr.or orTony TonyYula YulaJr. Jr. Formore moreinformation, information,call For at (201) (201) 467-9700. 467-9700. at • Operators inin seven seven radio radio markets markets received received new new jukejukeOperators boxes in conjunction with an AMOA/Miller High Life jukebox boxes in conjunction with an AMOA/Miller High Life jukebox promotion during during the themonth month of ofNovember. November. AA member memberoperator operator promotion in each each market market was was selected, selected, based based on on the the total total entries entries in each operator operator received received and and aa random random number number selection. selection. each In other other words, words, the the operators operators with with the the most most entries entries had had In better chance chance at at matching matching the the random random number number selected. selected. aa better lucky radio radio listener listener in in each each market market also also captured captured aa new new AA lucky PlayMeter Meter columnist columnist and and respected respected member member of of the the industry, industry, jukebox. jukebox. Play