Play Meter

ICMOA forms political
action committee
The Illinois Coin Machine Opera-
tors Association has organized a politi-
cal action committee and reports that
contributions to the fund are coming in
steadily.
Committee chairman Kern Thorn of
Western Automatic Music. Chicago.
said. "Contributions are ahead of our
forecast and we are pleased that the
committee has generated so much
support from ICMOA members. The
committee will help make it possible
to open new channels of communica-
tion with legislators and government
officials previously not available to
ICMOA."
Art Seeds. executive director of the
committee. reported 40 contributions.
He said. "Individual contributions
have ranged from S I 0 to S 1.1 00 and
we're in an excellent position to finalize
campaign strategy for the 1986 elec-
tion year."
Members of the executive board
are: Kern Thorn. chairman. Western
Automatic Music. Inc.; Paul Hoffmeis-
ter. vice chairman. P&M Enterprises.
Inc.; Dwain Kramzar. treasurer. Kram-
zar Amusement Company; Edward
Velasquez. assistant treasurer. Velas-
quez Automatic Music; and Stan
Williams. Williams Enterprises. Inc.
A political action strategy commit-
tee. appointed at the September 12
meeting. includes Paul Hoffmeister.
Kern Thorn. and Edward Velasquez.•
in Montreal to present a plaque to
Jean Coutu. vice president of Laniel.
"Considering the 20 percent taxes and
the devalued Canadian dollar-
factors which represent a 50 percent-
plus increase in costs over those for a
U.S. distributor-Laniel's sales efforts
were remarkable.'' Powers said. "And.
Laniel was not just a sales leader in
Canada. but they were close to the top
among all Sente distributors ...
Coutu stated: "We are proud of this
award." He went on to add that Hat
Trick continues as a top seller and a
top earner in locations even after nine
months of collections. This acceptance
prompts an optimism on his part that
there are still many locations that can
accommodate Hat Trick.
Powers added that the recognition
also served as a launching pad for
Bally Sante's new Team Hat Trick-the
four-player version of the hockey
game.
"In this adaptation. the game is
housed in a specially-designed. four-
player-type cabinet with an overhead
marquee being the source for the
background sounds... he explained.
"Test marketing indicates that enthu-
siasm is high for a version which allows
for greater social interaction."
In either the two- or four-player
version. Powers agrees that sales
teams like Laniel's are what insure
continuing success.
•
Laniel of Montreal gets
Bally Sente award
Laniel Automatic Machines of
Montreal. Canada. has been recog-
nized for excellent sales performance
on behalf of Hat Trick. the hockey
game in video game format designed
by Bally Sente. Inc. of Sunnyvale. Calif.
Bernie Powers. Bally Sente director
of marketing and sales. was on hand
8
Bernie Powers. right of Bally Sante. presents sales award
to Jean Coutu of Laniel Automatic Machines.
PLAY METER. November 1. 1985