Play Meter

Issue: 1985 November 01 - Vol 11 Num 20

ICMOA forms political
action committee
The Illinois Coin Machine Opera-
tors Association has organized a politi-
cal action committee and reports that
contributions to the fund are coming in
steadily.
Committee chairman Kern Thorn of
Western Automatic Music. Chicago.
said. "Contributions are ahead of our
forecast and we are pleased that the
committee has generated so much
support from ICMOA members. The
committee will help make it possible
to open new channels of communica-
tion with legislators and government
officials previously not available to
ICMOA."
Art Seeds. executive director of the
committee. reported 40 contributions.
He said. "Individual contributions
have ranged from S I 0 to S 1.1 00 and
we're in an excellent position to finalize
campaign strategy for the 1986 elec-
tion year."
Members of the executive board
are: Kern Thorn. chairman. Western
Automatic Music. Inc.; Paul Hoffmeis-
ter. vice chairman. P&M Enterprises.
Inc.; Dwain Kramzar. treasurer. Kram-
zar Amusement Company; Edward
Velasquez. assistant treasurer. Velas-
quez Automatic Music; and Stan
Williams. Williams Enterprises. Inc.
A political action strategy commit-
tee. appointed at the September 12
meeting. includes Paul Hoffmeister.
Kern Thorn. and Edward Velasquez.•
in Montreal to present a plaque to
Jean Coutu. vice president of Laniel.
"Considering the 20 percent taxes and
the devalued Canadian dollar-
factors which represent a 50 percent-
plus increase in costs over those for a
U.S. distributor-Laniel's sales efforts
were remarkable.'' Powers said. "And.
Laniel was not just a sales leader in
Canada. but they were close to the top
among all Sente distributors ...
Coutu stated: "We are proud of this
award." He went on to add that Hat
Trick continues as a top seller and a
top earner in locations even after nine
months of collections. This acceptance
prompts an optimism on his part that
there are still many locations that can
accommodate Hat Trick.
Powers added that the recognition
also served as a launching pad for
Bally Sante's new Team Hat Trick-the
four-player version of the hockey
game.
"In this adaptation. the game is
housed in a specially-designed. four-
player-type cabinet with an overhead
marquee being the source for the
background sounds... he explained.
"Test marketing indicates that enthu-
siasm is high for a version which allows
for greater social interaction."
In either the two- or four-player
version. Powers agrees that sales
teams like Laniel's are what insure
continuing success.

Laniel of Montreal gets
Bally Sente award
Laniel Automatic Machines of
Montreal. Canada. has been recog-
nized for excellent sales performance
on behalf of Hat Trick. the hockey
game in video game format designed
by Bally Sente. Inc. of Sunnyvale. Calif.
Bernie Powers. Bally Sente director
of marketing and sales. was on hand
8
Bernie Powers. right of Bally Sante. presents sales award
to Jean Coutu of Laniel Automatic Machines.
PLAY METER. November 1. 1985
THE
CALENDAR
1906
F•bruary 7-9
Amusement Operators Expo (AOE
'86). Mardi Gras weekend . Sheraton
New Orleans Hotel. New Orleans.
LA. Telephone 504/ 488-700J for
information.
European distributors gathered in London. England. for the Williams distributors
meetmg Among the nations represented were:
France. Spain. Germany. Belgium. England. and Italy.
Williams holds
distributors meeting
Williams Electronics held a Euro-
pean distributors meeting at The
Claridges Hotel in London. England. in
early September with Williams' dis-
tributors from every major European
country.
According to Joe Dillon. vice presi-
dent of sales and marketing .tor
Williams. the main purpose of the
meeting was to focus attention on pin-
ball and in particular Comet as an
important product in Ieday's distribu-
torship and to affirm Williams future
product plans.
Dillon stated. "With the dollar
declining and the tremendous accep-
tance of pinballs like Space Shuttle.
Sorcerer. and now Comet. the distrib-
utor/ operator cannot miss this oppor-
tunity for profit "
The meeting included a free
exchange of product ideas and sug-
gestions. Distributors endorsed Wil-
liams continuing product plan to
concentrate in the mechanical area
with ongoing in-house video equip-
ment on new concepts and supported
their endorsement with record setting
orders for Comet.
Individual meetings with distribu-
tor principals were held over the next
two days. giving Williams executives a
clearer picture of European marketing
needs.
Among those attending were :
Marcel Valeta Coma and Enrique
Olivera Casaucau. Cirsa. Spain; E.
Dhont and C. Van Brabant. Belgium; D.
Salmon and S. Leivoux. Players
Special Di1fusion. France; H. Rosenz-
weig. Nova Apparate. Germany; R.
PLAY METER, November 1, 1985
March 4-5
International Gaming Duslness Expo-
sition. Tropicana Hotel and Country
Club, Los Vegas. Nevada. USA. Con-
tact Conference Management Cor·
porotion. 17 Washington Street. P.O .
Box 4990. Norwalk. Connecticut
06856. Telephone: 20J/852-0500.
Telex 284997.
Deith. Deith Leisure. England; R.
Pasleau. V . Bosquin. and V . Bosquin.
Jr .. Seeben. Belgium; and J. Quadri.
Quabek. Italy.

March 7-9
Amusement Showcase International.
Expocentre . Ch icago . Contact
Glasgow-Erlkson Inc.. 72J 7 Lake
Street. River Forest. Illinois 60J05.
Telephone J12/771-J290.
F AVA announces first
vending trade show
March 1 4-16
South Caroline Coin Operators Asso-
ciation annual convention and trade
show, The Carolina Inn . 9J7
Assembly St.. Columb ia South
Carolina. Contact Helen G. Sikes.
80J/ 254-4444.
The Florida Amusement Vending
Association (FAVA) has announced
plans for the first vending-only trade
show to begin February 7. 1986. at the
Hilton Inn Florida Center in Orlando.
Fla.
Participants in the trade show will
be within minutes of Florida's hottest
attractions. including: Sea World. Wet
n' Wild. Wall Disney World. Epcot
Center. Circus World. Cypress Gar-
dens. and the Kennedy Space Center.
Attendees can expect knowledge-
able seminar speakers and a wide
array of exhibitors.
The F AVA Vending Trade Show is a
first for the association and executive
director Robert Rhinehart. Jr. has
high expectations for its impact. The
design ol the convention is to help
those involved to evaluate. gain per-
spective. and structure success. then
power-boost back into business.
Look lor further details in upcom-
ing issues of Play Meter.

Seaburg expands
distributor coverage
Bob Breither. director of marketing
lor See burg Phonograph Corporation.
has announced the appointment ol
S.O.S. Distributing. Denver. Colo .. as an
authorized Seeburg distributor for the
lnt•matlonal Shows
D•c•m~r 10-1:»
Foro inexpo. Le Dourget, Paris.
Contact T echnoexpo. 8 Rue de Ia
Michodiere. 75002 Paris. Telephone
(1 ) 742 9256
1906
January 1 :t-16
ATE I. Olympia . London. Contact
Amusement Trades Exhibitions. 122
Clapham Common North Side.
London SW 4 9SP. Telephone 01 -228
4107.
Janaury 2:»-25
IMA. Messegelande. Frankfurt, West
Germany. Contact Heckmann
GmbH. Messen and Ausstellungen.
Kapellenstr. 47. 0 -6200 Wiesboden.
West Germany. Telephone 06121/
524071 . Telex 04186518.
F•bruary 10-20
Northern Amusement Exhibition.
Winter Gardens. Dlackpool. Contact
First Leisure Corporation, Winter
Gardens. Dla ckpool. Telephone
025J-29J002.
March 12-1 :»
Coin Op 86. Burlington Hotel. Dublin,
Ireland. Contact SOL Exhibitions Ltd ..
18 Main Street. Rathfamham. Dublin
14. Telephone 900600.
9

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