LAY
Twice a Month Publication for the Coin Operated Enterto.i nment Industry
WBPA
Member 13usiness Publications Audit
CONTENTS/
Membe r $
Volume 10, Number 12/July 1, 1984
FEATURES
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Operator Altematives
Richard Priesmeyer and Charles Ross, of Innovative Management Consultants, hove
written six stories which point out that the operator has alternatives other than just
placing and maintaining amusement equipment.
Alternatives for the Operator . . . .. . . . ... .. . . ..... .... .. ..... . ...... . . .
What 13usiness Are You In? . . .. .. .... .. . . .. .. . . ........ . . . ............
For the Operator: Your Role as a Service Distributor ... .... .... ...... ....
Industry Conditions: Why Service Distribution Makes Sense ..... ..... .....
Strategies for Growth .. . .... ........ ... . .... .. .. .... .. ...... . .. ......
Analyzing Alternatives: A Specific Procedure . . ... ... . .. . .. ... . . .. . .. . . ..
DEPARTMENTS
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7
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10
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Up Front
Letters to the Editor
Snapshots
News
Equipment Poll
Tournaments
49 Our 'Cades
SO Technical Topics
S 7 New Products
62 Aids to the Trade
65 Classified Advertising
72 Commentary
Cover Credit: Morgret Vincent, Ploy Meter's graphics designer.
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