Play Meter

- - roduce an enhancement kit for its successfu l Pol e Pos--
a
usic Operators Association Exposition October 27-30 i
rce with in the company told Play Meter.
- - · -·- --
Citing a "dim outlook for its video game business" and a "relative ly sma ll
share" of the video game market, Gulf+ Western Chief Executive Officer Martin
Davis has put Sega Enterprises up for sale. Bob Rosenbaum, sales vice preside nt o
Sega's video division, said the proposed sale will not slow the manufacturer's plans to
market its first laser disc entry, Astron Belt, and then introduce three additiona l
games for its new Laserage Video System.
--·--
In Brockton, Massachusetts, Frank Caswell encountered another setback in his
attempt to open a 75-game arcade in Brockton·'s Westgate Mall when a Superior
~ Court judge upheld the city's second refusal to license Caswell's arcade. The decision
came July 27, a year after the court upheld the city's first attempt to deny Caswell an
arcade license. Caswell appealed that ded~ion to the State Supreme: Court and won a
new hearing before Brockton's licensing officials (Play Meter, March 15, p. 19). Barry
Rosenthal, an attorney for Caswell, said he will also appeal the new decision to the
State Supreme Court. ·
--·--
C. N . . McMurdie announced his resignation as president of Bally Advance
Distributing, effective at the end of 1983. McMurdie will remain with Bally
Dist-r ibuting on a part-time consultancy basis. Will Lauire will assume leadership of
the San Francisco branch.
·
--·--
.
St. Louis distributor Morris Novelty is being absorbed by crosstown competitor
Audio Visual Amusements. Morris President Marion Mitchell will become vice
president of AVA. The firm ~as founded by Mitchell's parents 62 years ago and has
served as the St. Louis outlet for Gottlieb (now Mylstar) products for 30 years. Under
the ar rangement, AVA will distribute Mylstar and Taito lines. Both manufacturers are
expected to approve.
PLAY METER, October .1 , 1983
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