Play Meter

Issue: 1983 October 01 - Vol 9 Num 18

- - roduce an enhancement kit for its successfu l Pol e Pos--
a
usic Operators Association Exposition October 27-30 i
rce with in the company told Play Meter.
- - · -·- --
Citing a "dim outlook for its video game business" and a "relative ly sma ll
share" of the video game market, Gulf+ Western Chief Executive Officer Martin
Davis has put Sega Enterprises up for sale. Bob Rosenbaum, sales vice preside nt o
Sega's video division, said the proposed sale will not slow the manufacturer's plans to
market its first laser disc entry, Astron Belt, and then introduce three additiona l
games for its new Laserage Video System.
--·--
In Brockton, Massachusetts, Frank Caswell encountered another setback in his
attempt to open a 75-game arcade in Brockton·'s Westgate Mall when a Superior
~ Court judge upheld the city's second refusal to license Caswell's arcade. The decision
came July 27, a year after the court upheld the city's first attempt to deny Caswell an
arcade license. Caswell appealed that ded~ion to the State Supreme: Court and won a
new hearing before Brockton's licensing officials (Play Meter, March 15, p. 19). Barry
Rosenthal, an attorney for Caswell, said he will also appeal the new decision to the
State Supreme Court. ·
--·--
C. N . . McMurdie announced his resignation as president of Bally Advance
Distributing, effective at the end of 1983. McMurdie will remain with Bally
Dist-r ibuting on a part-time consultancy basis. Will Lauire will assume leadership of
the San Francisco branch.
·
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.
St. Louis distributor Morris Novelty is being absorbed by crosstown competitor
Audio Visual Amusements. Morris President Marion Mitchell will become vice
president of AVA. The firm ~as founded by Mitchell's parents 62 years ago and has
served as the St. Louis outlet for Gottlieb (now Mylstar) products for 30 years. Under
the ar rangement, AVA will distribute Mylstar and Taito lines. Both manufacturers are
expected to approve.
PLAY METER, October .1 , 1983
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2 13
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The House subcommittee that oversees U.S. Customs enforcement heard testi-
mony from industry officials August 2 on the impact of piracy on the domestic video
game industry. Representatives of the Amusement Game Manufacturers Association
told the subcommittee that illegal copies comprise 30 percent of the games on
location in the United States today. It asked that Customs tighten its procedures by
stopping all imported. video games, parts, and printed circuit boards for examination
and seizing illegal copies instead of simply turning them back to the importers.
--·--
Ron Markis of Games Galore, the major distributor of Entertainment
Enterprises' Reno Games video card game, says the game-under attack from Digital
Controls for infringing Little Casino's copyrights-will no longer be marketed.
Ent ertainment Enterprises will produce a ((completely reprogrammed" color card
game called Mini Vegas in place of Reno Games. Markis said he agreed to stop
selling Reno Games when he was informed Digital Controls expanded its
infringement suit against Entertainment Enterprises to include Markis and an Idaho
operator, Tri-State Digital Amusement. Digital Controls President Mike Macke said
Markis' decision to stop selling Reno Games is not sufficient to end the case against
him. Digital Controls will pr~ss for damages, Macke said.
--·--
Stan Harris & Company of Philadelphia has ·embarked on its seventh annual
Ntuscular Distrophy Association campaign. Sharon Harris, who serves on the
executive board of the MDA southeastern Pennsylvania chapter, directs the
company's collection drive. The contribution._-i s made in conjunction with area 7-
Eieven stores.
·'
.
--·--
Paul Jacobs has returned to Exidy as executive vice president. jacobs had
directed the firm's marketing effort from 1976 to 1978. After working at Exidy, Jacobs
served as president of Universal USA, opening an American office for the Tokyo-
based.firm. Jacobs had been recently associated with Game Plan Inc. of Addison,
Illinois. Now 38, Jacobs has worked on the distributing and manufacturing levels of
the: industry for 20 years.
·
·
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Claiming a Ro.ckaway Township, New Jersey, zoning ordinance ((arbitrarily
denies and unreasonably curtails" the right of Prime Tirtle Playhouses Inc. ((to engage
in a lawful business," the company has filed suit in a New Jersey Superior Court.
Carmen Lunetta, attorney for Prime Time, said a zoning ordinance could not be used
to legislate a legal activity out of business. The proposed 90-game arcade is to be.
located in a large shopping mall.. ((lfyou can't have an arcade there, you can't have
one anyvxhere," Lunetta complain.ed. ·
214
PLAY METER. October 1. 1983

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