Play Meter

Letters to
the editor • • •
"Suspicion causing"
adve rtising
First, my congratulations on yo ur
change from dollars to percentages on
the Play Meter Equipment Poll. A
very good move.
Now let me give one of your major
advertisers hell for the same kind of
"suspicion causing" advertising. I'm
referring to Atari's double page ad in
the current issue. (See Play Meter ,
April 15, p. 4.) Bags and bags of
money, armed guards, long lines of
prospective players to create even
more money! This is the kind of adver-
tising our industry does not need.
Every state legislature in this coun-
try is eying our industry for more
taxes. Our own (Indiana) had six bills
in the hopper, and it has cost us
(IAMOA) a bundle to keep them in
committee.
Now Atari is telling the state that
there is so much money in this business
that we need guards! I wonder if they
are aware of how many operators have
gone belly-up recently and how many
are on the edge.
If you can use any kind of logic on
these people, it will be appreciated by
those of us left in the business.
Jack Burns
President
Indiana Amusement & Music
Operators Association
Warsaw, Indiana
Kurz Kasch reprints dating from
March I, 1981 through August
1982 are available from Play
Meter in sets only for $20 (pre-
paid).
PLAY METER. June 1, 1983
Manufacturer
angers operator
In the December 15, 1982 issue
(p.55) of Play Meter , Nintendo of
America Inc . ran a full page ad in
which they boldly state that they are
just beginning to fight!
It's about time the operators who
purchase this type of equipment start
to fight back. I am not talking about
the copyright infringement cases,
because Nintendo brought that situ-
ation on themse lves. We have a case
where a manufacturer is delighted to
take our money, then deny us the
opportunity to realize a decent profit
because they turn right around and sell
the same software to the massive home
game market.
I will fight back at Nintendo simply
by not purchasi ng any more of their
games. If we do not buy the commer-
cial video games from Nintendo, they
will either ha ve to pack their bags and
go back to Japan or else conform to
the real needs of their customers, the
street and arcade operators who are
the backbone of the industry.
Audio Visual
Amusements
Offering the finest
new and used
equipment
REPRESENT IN G LEADING FACTORIES
• SAL ES, PARTS, SERV ICE •
ARCADE PLANNING
SPECIALISTS
Every new and used video
in stock at all t im es
YOU'VE TRIED THE REST,
NOW TRY THE BEST
WE'RE EAGER TO SERVE
1809 Ol ive St reet
St. Lou is, M i sso uri 6 3103
(314) 421-5100
.
For furt he r inform ation , ca ll Pete Entn nger
(colle ct )
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