Play Meter

Issue: 1983 June 01 - Vol 9 Num 10

Letters to
the editor • • •
"Suspicion causing"
adve rtising
First, my congratulations on yo ur
change from dollars to percentages on
the Play Meter Equipment Poll. A
very good move.
Now let me give one of your major
advertisers hell for the same kind of
"suspicion causing" advertising. I'm
referring to Atari's double page ad in
the current issue. (See Play Meter ,
April 15, p. 4.) Bags and bags of
money, armed guards, long lines of
prospective players to create even
more money! This is the kind of adver-
tising our industry does not need.
Every state legislature in this coun-
try is eying our industry for more
taxes. Our own (Indiana) had six bills
in the hopper, and it has cost us
(IAMOA) a bundle to keep them in
committee.
Now Atari is telling the state that
there is so much money in this business
that we need guards! I wonder if they
are aware of how many operators have
gone belly-up recently and how many
are on the edge.
If you can use any kind of logic on
these people, it will be appreciated by
those of us left in the business.
Jack Burns
President
Indiana Amusement & Music
Operators Association
Warsaw, Indiana
Kurz Kasch reprints dating from
March I, 1981 through August
1982 are available from Play
Meter in sets only for $20 (pre-
paid).
PLAY METER. June 1, 1983
Manufacturer
angers operator
In the December 15, 1982 issue
(p.55) of Play Meter , Nintendo of
America Inc . ran a full page ad in
which they boldly state that they are
just beginning to fight!
It's about time the operators who
purchase this type of equipment start
to fight back. I am not talking about
the copyright infringement cases,
because Nintendo brought that situ-
ation on themse lves. We have a case
where a manufacturer is delighted to
take our money, then deny us the
opportunity to realize a decent profit
because they turn right around and sell
the same software to the massive home
game market.
I will fight back at Nintendo simply
by not purchasi ng any more of their
games. If we do not buy the commer-
cial video games from Nintendo, they
will either ha ve to pack their bags and
go back to Japan or else conform to
the real needs of their customers, the
street and arcade operators who are
the backbone of the industry.
Audio Visual
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equipment
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For furt he r inform ation , ca ll Pete Entn nger
(colle ct )
9
Our most recent purchase was a
Donkey Kong Junior cocktail table,
and while the software functions well,
the hardware is a joke. This is the most
poorly designed piece of equipment I
have seen in the eight years that I have
been in this business.
Nintendo says buy only genuine
Nintendo video games and avoid law-
suits. I say don't buy Nintendo games
at all until they clean up their own act
by providing a decent piece of equip-
ment at lower prices and refrain from
putting their most popular pieces on
the home market while they are still
being offered to the operators by their
distributors.
A.H.
Graphic design
conference
And Scan Coin
counts them ... fast.
Coins or tokens ... small or large volume ... single
denominations or mixed change ... Scan Coin has a
complete line of coin handling equipment to speed
the count.
We'll help you analyze your current and future needs,
then recommend a Scan Coin unit to fit your budget. Of
course all our products are quality-engineered for
durability and simple, quiet operation .
One of the most popular
and versatile Scan Coin
units is the SC 3001. Its ex-
clusive, high-speed elec-
tronic sensor makes short
order of any counting task.
And a number of acces-
sories allows you to
customize the SC 3001 to fit
your special requirements.
For more details on the complete line of Scan Coin
products, call toll-free 800-336-3311 for the name of the
dealer nearest you .
Scan Coin
The first choice in money handling systems.
201 Elden Street. Herndon VA 22070
800-J36.-33ll (In Virginia call 703-471-6510)
In response to your play-by-play of
the UCLA Conference on Video
Games and Graphic Design (See Play
Meter, April 15 , p. 28), I feel a point of
great significance needs to be pinned
down.
Never has there been such a showing
of the creative forces in our industry,
namely the authors and artists unified
for a twofold purpose: to learn and
share with one another. For those that
were aspiring authors and artists , there
was a wealth of guidance , experience,
and su pport for them to draw from. In
a business that has been riddled with
paranoia and secrecy, this was a big
step in giving the backbone, lifeblood ,
heart , and soul of the business a
chance to draw from one another so
they may better serve all by doing what
they obviously want to do- meld
creativity, productivity, and profit-
ability.
I applaud UCLA for putting this
together, Play Meter for the attention
given, and hope that I can take part
again next year.
Oh Yeah! Whosays Mr. Kaufman is
the "video game industry's first talent
agent?"
Jack Cooper
Agency of Video
Authors and Artists
Long Beach, California
If you have comments on the
coin-operated entertainment
industry, write to Play Meter. Our
"Letters to the Editor " columns
are dedicated to you, the opera-
alar / reader.
10
PlAY METER. June 1. 1980

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