International Arcade Museum Library

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Play Meter

Issue: 1983 December 31 - Vol 9 Num 24 - Page 7

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to installing the Pole
Position ll kit. That' just to keep
thi $4,200 unit with a reasonable
question a
Letters to
the editor • • •
Damage by
home videos
I ju t a ttended the AMOA how
in New Orlea n and was a maz d at
what the manufacturers and a l o
thi magazine have no t come to
grip with. Th at i the ho me video
ha badly hurt the coi n-o perated
bu ine .
The day after hri tm a 19 2, my
gross dropped by 30 percent. When
my compet it or finally tarred
talking about it, they admitted thi
wa al o true for th m .
H e re a re some exa mple of the
effect home video have on coi n-
operated machines:
• Nintendo ' Donkey K ong-
Within 2 month of the home video
release, it inco me went from 70
pe r week tO G tO 7 per wee k.
• Donkey K ong junior- Within
I mo nth o f it home video relea e,
its income went fro m 65 per week
to le s tha n
per week .
• Mario Bros. i cheduled for
home ideo relea e in J a nu ary 198 .
• Donkey Kong 3 i cheduled
fo r ho me video r I a e from 9 to 10
month after it relea e ro the
vendor .
When I talked to th e N intendo
people about thi , their co mm e nt
wa " W e are in the ente rtai nme nt
indu try ." ow if you ap pl y a calcu-
latOr to the above info rmat io n , yo u
wil l see th at aft r co mmi ion etc.,
you m ay o r may not get you r o rig in a l
inve tment back let alo ne have a ny
profit. I ro ld the N intend o peop le
that if thi s was~ hat I cou ld exp ct,
then there was no way th a t I cou ld
afford ro purcha e their equipment.
The same thing app lie ro the
other manufacturer including At ari
and it Pole Position. Because of it
relea e a a home video, there is no
PlAY MffiR. December 31 , 1983
1nco me.
entlemen: Just take a good look
at what i avai lable in the home
video m a rket. Then look at the sa me
coin -o perated game' cash box . And
the manuf actu rer wonder why
their bu ines is off by 50 percent ?
The kids will explain the obviou to
you :
" M y pa rent would kill me fo r
pl ay ing thi s game when I have it at
h me."
" Why h ou ld I pay to pl ay your
game when I have it at ho me ? When
a re you getting omething new ?"
I for o ne would be very intere ted
in the Atari urvey that was taken at
the AMOA ho w. Whe n I filled it
out, t he intervie wer went over each
item and as ked why you put down
your comment . The co mment
regarding m y opi nio n o f home
videos were coming through loud
a nd clear on mos t re pa n e .
Allen Martini
Martini ' Family Fun Fair
an Lui Obispo, California
Audio Visual
Amusements
Offering the finest
new and used
equipment
REPRESENTING LEADING FACTORIES
• SALES , PARTS , SERVICE •
ARCADE PLANNING
SPECIALISTS
Every new and used video
in sto c k at all times
YOU'VE TRIED THE REST,
NOW TRY THE BEST
WE'RE EAGER TO SERVE
1809 Oli e Str
t
our1 63103
( 314) 4 21- 51 00
For furt h r information, al l Pete Entringer
(collect )
7

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