Play Meter

Issue: 1983 December 31 - Vol 9 Num 24

to installing the Pole
Position ll kit. That' just to keep
thi $4,200 unit with a reasonable
question a
Letters to
the editor • • •
Damage by
home videos
I ju t a ttended the AMOA how
in New Orlea n and was a maz d at
what the manufacturers and a l o
thi magazine have no t come to
grip with. Th at i the ho me video
ha badly hurt the coi n-o perated
bu ine .
The day after hri tm a 19 2, my
gross dropped by 30 percent. When
my compet it or finally tarred
talking about it, they admitted thi
wa al o true for th m .
H e re a re some exa mple of the
effect home video have on coi n-
operated machines:
• Nintendo ' Donkey K ong-
Within 2 month of the home video
release, it inco me went from 70
pe r week tO G tO 7 per wee k.
• Donkey K ong junior- Within
I mo nth o f it home video relea e,
its income went fro m 65 per week
to le s tha n
per week .
• Mario Bros. i cheduled for
home ideo relea e in J a nu ary 198 .
• Donkey Kong 3 i cheduled
fo r ho me video r I a e from 9 to 10
month after it relea e ro the
vendor .
When I talked to th e N intendo
people about thi , their co mm e nt
wa " W e are in the ente rtai nme nt
indu try ." ow if you ap pl y a calcu-
latOr to the above info rmat io n , yo u
wil l see th at aft r co mmi ion etc.,
you m ay o r may not get you r o rig in a l
inve tment back let alo ne have a ny
profit. I ro ld the N intend o peop le
that if thi s was~ hat I cou ld exp ct,
then there was no way th a t I cou ld
afford ro purcha e their equipment.
The same thing app lie ro the
other manufacturer including At ari
and it Pole Position. Because of it
relea e a a home video, there is no
PlAY MffiR. December 31 , 1983
1nco me.
entlemen: Just take a good look
at what i avai lable in the home
video m a rket. Then look at the sa me
coin -o perated game' cash box . And
the manuf actu rer wonder why
their bu ines is off by 50 percent ?
The kids will explain the obviou to
you :
" M y pa rent would kill me fo r
pl ay ing thi s game when I have it at
h me."
" Why h ou ld I pay to pl ay your
game when I have it at ho me ? When
a re you getting omething new ?"
I for o ne would be very intere ted
in the Atari urvey that was taken at
the AMOA ho w. Whe n I filled it
out, t he intervie wer went over each
item and as ked why you put down
your comment . The co mment
regarding m y opi nio n o f home
videos were coming through loud
a nd clear on mos t re pa n e .
Allen Martini
Martini ' Family Fun Fair
an Lui Obispo, California
Audio Visual
Amusements
Offering the finest
new and used
equipment
REPRESENTING LEADING FACTORIES
• SALES , PARTS , SERVICE •
ARCADE PLANNING
SPECIALISTS
Every new and used video
in sto c k at all times
YOU'VE TRIED THE REST,
NOW TRY THE BEST
WE'RE EAGER TO SERVE
1809 Oli e Str
t
our1 63103
( 314) 4 21- 51 00
For furt h r information, al l Pete Entringer
(collect )
7
Hibarger Will Unravel the
Mystery of Computers
any operatOrs used co eval-
uate their routes with a
calculator or pencil and
paper according co gross revenues.
But more financial expertise is
needed coday. Costs and expenses
must be considered, and many oper-
ators know a computer is perhaps
the best tool for figuring them out.
Computers . Expen e . Gras
revenues. Computerizing a bu ines
can be a confusing, fru crating
process for the operatOr. T o help
remedy chis ituation, Ray Hibarger,
president of Han on Distributing in
Bl oomingt n, Minne t a, will
present two computer - rel a ted
seminars at the Fifth Annual
Amu ement Operator Expo, March
9-11 at the O'H are Expo Center in
Chicago.
Hibarger, who has been workin g
with computer since 196 , will pre-
sent : " Computerized Route Ac -
counting yscem - Are They fo r
You? " and " When Considering the
Use of a Computer, What Do You
Do Next? "
Hibarger educated him elf ab ut
computers co increase hi bu ine
knowledge, and he believe educa-
tion will bring operatOrs out of the
financial Dark Age . The A E
shows are a " ignificant fo rce" in
educating the indu try , he a id. " I
have always been a upp rcer of the
AOE. The concept of education wa
and remains an important function
Hiba rger diversified hi distrib-
utOr hip co ocher equipment line
and during chi time his natural
curio icy drew him co co mputers.
The bu ines m an de eloped a fair
experci e in microcircuitry , but he
too k a wait-and -see attitude about
hi computer intere cs knowing th at
they would eventu all y in vo l e h i
bu ines a nd perhaps hi indu try.
When the
o mm o d o r e h o m e
co mpute r was intro du ced a t a
o n umer Eleccro ni
how, H ibar-
ger kn e w then th a t co mput e r
w uld b in eve ry ho me. "The re t i
hi sco ry," he aid .
M
8
Coin-op system
RaJ' H iba rge r
in the indu try. AOE broug ht co the
indu try a new co ncept in tr ade
ho w which h a
inc been imi-
tated."
Hiba rge r i an engineer by educa-
tion and chat' ho w he bega n wh at
he term hi " tempe cuo u love
a ffa ir with co mpute r . " Then he be-
an wo rking o n hi PhD in che mica l
engineering and rea lized he didn 't
like it. Hiba rge r m t o rne pe pie
who we r intere ted in foo ball and
began co rec g nize its bu ine s
po tenti al. He eventually beca me a
di tributor who "ga ve up a eriou
career and started a seriou ca reer. "
Hiba rger wa not interes ted in
the ho bbyi t ma rk et and in read
be an off ring oftw a r a nd hard-
wa re fo r a p ciali zed m ark et, t he
co in-op in d ustry. Hi
oft wa re i
na m d
.A.M .E .. (fo r
e nera l
me nt Manage me nt
alua -
ti o n y te rn ), and h i hardwa re
range fro m the Co mpuPro de kto p
lin to Dig ital Equipment orpora-
ti n' product line. ( Play M et e r,
e ptemb r I, 19 3, p. 77 .)
Hiba rge r' co mput e r ex pe rci e
de ve lo ped a philo o ph y chat he
pra rice at H anson ' : "Trad it io n-
a ll y the co in-o p indus try ha eva lu-
ated route on gro s revenu e . Th at
wa adequ ate ye cerd ay not today .
o t r ex pen e i the key faccor."
Th di tributo r practice wh at
PLAY MET£P.. December 31 . 1983

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.