Play Meter
Issue: 1982 June 15 - Vol 8 Num 12 - Page 7
Publisher and Editor:
.
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Laura R. Braddock
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann An thony
Graphics:
Jeanne Woods
Technical Writers:
Rand y Fromm
Frank Seninsky
Correspondents:
Roger C. Sharpe
Mary Claire Blakeman
Ch arles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Bill Brohaugh
Classified Advertising:
Vale rie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Es ma y Leslie
PLAY METER, Ju ne 15, 1982. Volume
8, No . 12 . Copy right 1982 by Sky b ird
Publis h ing Co mpa ny . Play Meter
(ISSN 0162-1343) is p ublis he d twice
monthly on the 1st and 15t h of the
mon t h. Publish in g offices : 508 live
Oak St., M etai rie, La. 70005 ; Mailing
addre ss: P.O . Bo x 241 70, Ne w
Orl ea ns 70184, U.S.A.; phone :
50 4/ 838-80 25 . For subscri p tio ns:
504/ 837-7987. Sub sc riptio n rates :
U.S. and Canada-$50; foreign :
$150 , air mail only. Advertisi ng rates
are availa b le on requ est. No part of
this magazine may be rep rod uced
without expressed permission . Th e
e d ito rs are not responsible for
un so licited manuscripts. Seco nd -
class postage pa id at Metairie , La .
7000 2 a nd additional m aili ng
o ffices . Postmaster : Se nd Fo rm 3579
to PLAY M ETER , P.O . Box 24170,
New O rleans, La. 70184.
European O ffice: PLAY METE R
Pr omot ion s ,
" H aresco mb e "
Wat ford Road , Nort hwood Mid dx .
En gland , Nort hwood 29244 .
PLAY M ETER , Ju ne 15, 1982
Volume 8, Number 12/June 15, 1982
LAY
IYI
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
FEATURES
42
The Video Industry's Deceptive Horn of Plenty
Many who sought the Holy Grail of video profitability
have been left holding a leaky paper cup. Michael
Mendolsohn takes a summary view of the last three
years and analyzes the direction the video game busi-
ness has taken.
45
The Video Copyright Law Issue Through the Eyes of
Richard Stern
One of the nation 's noted authorities on copyright
law has been taken by the recent video game case
rulings. Richard Stern's assessment of the issue is pre-
sented as is his call for a revised look at how the
current statutes apply to video game copyrightability.
57
62
Why a Distributor?
Play Meter's Valerie Cognevich took in this seminar
session at the recent Amusement Operator's Expo in
Chicago and was impressed with Empire Distri-
buting's Jerry Marcus's explanation of the role a dis-
tributor plays in getting games to the public. You will
be too.
Video Public Relations, the Atari Way
A first rate company goes about its public relations
task in a first rate way, addressing the country with
something that says nice things about the entire
spectrum of the industry in a convincing way.
DEPARTMENTS
8 Up Front
11 Letters to the Editor
16 Equipment Poll
19
News Beat
P.R. Problem/P.R. Solution
62
64 Technical Topics
68 Frank's Cranks
70 Coin of Vantage
71 Critic's Corner
76
New Products
79
92
Classified
Last Word
7
.
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Laura R. Braddock
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann An thony
Graphics:
Jeanne Woods
Technical Writers:
Rand y Fromm
Frank Seninsky
Correspondents:
Roger C. Sharpe
Mary Claire Blakeman
Ch arles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Bill Brohaugh
Classified Advertising:
Vale rie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Es ma y Leslie
PLAY METER, Ju ne 15, 1982. Volume
8, No . 12 . Copy right 1982 by Sky b ird
Publis h ing Co mpa ny . Play Meter
(ISSN 0162-1343) is p ublis he d twice
monthly on the 1st and 15t h of the
mon t h. Publish in g offices : 508 live
Oak St., M etai rie, La. 70005 ; Mailing
addre ss: P.O . Bo x 241 70, Ne w
Orl ea ns 70184, U.S.A.; phone :
50 4/ 838-80 25 . For subscri p tio ns:
504/ 837-7987. Sub sc riptio n rates :
U.S. and Canada-$50; foreign :
$150 , air mail only. Advertisi ng rates
are availa b le on requ est. No part of
this magazine may be rep rod uced
without expressed permission . Th e
e d ito rs are not responsible for
un so licited manuscripts. Seco nd -
class postage pa id at Metairie , La .
7000 2 a nd additional m aili ng
o ffices . Postmaster : Se nd Fo rm 3579
to PLAY M ETER , P.O . Box 24170,
New O rleans, La. 70184.
European O ffice: PLAY METE R
Pr omot ion s ,
" H aresco mb e "
Wat ford Road , Nort hwood Mid dx .
En gland , Nort hwood 29244 .
PLAY M ETER , Ju ne 15, 1982
Volume 8, Number 12/June 15, 1982
LAY
IYI
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
FEATURES
42
The Video Industry's Deceptive Horn of Plenty
Many who sought the Holy Grail of video profitability
have been left holding a leaky paper cup. Michael
Mendolsohn takes a summary view of the last three
years and analyzes the direction the video game busi-
ness has taken.
45
The Video Copyright Law Issue Through the Eyes of
Richard Stern
One of the nation 's noted authorities on copyright
law has been taken by the recent video game case
rulings. Richard Stern's assessment of the issue is pre-
sented as is his call for a revised look at how the
current statutes apply to video game copyrightability.
57
62
Why a Distributor?
Play Meter's Valerie Cognevich took in this seminar
session at the recent Amusement Operator's Expo in
Chicago and was impressed with Empire Distri-
buting's Jerry Marcus's explanation of the role a dis-
tributor plays in getting games to the public. You will
be too.
Video Public Relations, the Atari Way
A first rate company goes about its public relations
task in a first rate way, addressing the country with
something that says nice things about the entire
spectrum of the industry in a convincing way.
DEPARTMENTS
8 Up Front
11 Letters to the Editor
16 Equipment Poll
19
News Beat
P.R. Problem/P.R. Solution
62
64 Technical Topics
68 Frank's Cranks
70 Coin of Vantage
71 Critic's Corner
76
New Products
79
92
Classified
Last Word
7
Future scanning projects are planned by the International Arcade Museum Library (IAML).