Play Meter

Issue: 1982 June 15 - Vol 8 Num 12

Publisher and Editor:
.
Ralph C. Lally II
Editorial Director:
David Pierson
Managing Editor:
Laura R. Braddock
Associate Editor:
Mike Shaw
Administrative Assistant:
Valerie Cognevich
Art Director:
Katey Schwark
Circulation Manager:
Renee' C. Pierson
Typographer:
Jo Ann An thony
Graphics:
Jeanne Woods
Technical Writers:
Rand y Fromm
Frank Seninsky
Correspondents:
Roger C. Sharpe
Mary Claire Blakeman
Ch arles C. Ross
Mike Bucki
Paul Thiele
Dick Welu
Tony Bado
Bill Brohaugh
Classified Advertising:
Vale rie Cognevich
Advertising Manager:
David Pierson
Illustrator:
Bob Giuffria
European Representative:
Es ma y Leslie
PLAY METER, Ju ne 15, 1982. Volume
8, No . 12 . Copy right 1982 by Sky b ird
Publis h ing Co mpa ny . Play Meter
(ISSN 0162-1343) is p ublis he d twice
monthly on the 1st and 15t h of the
mon t h. Publish in g offices : 508 live
Oak St., M etai rie, La. 70005 ; Mailing
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Orl ea ns 70184, U.S.A.; phone :
50 4/ 838-80 25 . For subscri p tio ns:
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are availa b le on requ est. No part of
this magazine may be rep rod uced
without expressed permission . Th e
e d ito rs are not responsible for
un so licited manuscripts. Seco nd -
class postage pa id at Metairie , La .
7000 2 a nd additional m aili ng
o ffices . Postmaster : Se nd Fo rm 3579
to PLAY M ETER , P.O . Box 24170,
New O rleans, La. 70184.
European O ffice: PLAY METE R
Pr omot ion s ,
" H aresco mb e "
Wat ford Road , Nort hwood Mid dx .
En gland , Nort hwood 29244 .
PLAY M ETER , Ju ne 15, 1982
Volume 8, Number 12/June 15, 1982
LAY
IYI
The Twice Monthly Publication for the Coin Operated Entertainment Industry
BPA Circulation Audit applied for
FEATURES
42
The Video Industry's Deceptive Horn of Plenty
Many who sought the Holy Grail of video profitability
have been left holding a leaky paper cup. Michael
Mendolsohn takes a summary view of the last three
years and analyzes the direction the video game busi-
ness has taken.
45
The Video Copyright Law Issue Through the Eyes of
Richard Stern
One of the nation 's noted authorities on copyright
law has been taken by the recent video game case
rulings. Richard Stern's assessment of the issue is pre-
sented as is his call for a revised look at how the
current statutes apply to video game copyrightability.
57
62
Why a Distributor?
Play Meter's Valerie Cognevich took in this seminar
session at the recent Amusement Operator's Expo in
Chicago and was impressed with Empire Distri-
buting's Jerry Marcus's explanation of the role a dis-
tributor plays in getting games to the public. You will
be too.
Video Public Relations, the Atari Way
A first rate company goes about its public relations
task in a first rate way, addressing the country with
something that says nice things about the entire
spectrum of the industry in a convincing way.
DEPARTMENTS
8 Up Front
11 Letters to the Editor
16 Equipment Poll
19
News Beat
P.R. Problem/P.R. Solution
62
64 Technical Topics
68 Frank's Cranks
70 Coin of Vantage
71 Critic's Corner
76
New Products
79
92
Classified
Last Word
7
UP FRONT
(Poi nt/Cou nterpoi nt)
Point: The problem is the forest
Members of our industry who are constantly dis-
cussing the problems we have are, maybe, as the
saying goes, " too close to the forest to see the trees."
It would take a small book to list all the supposed
problems we have, or possibly could have. This is not
the reason for this article, but rather to consider one
specific subject that seems to be causing quite a stir in
the amusement industry-i .e. the question of
operating the amusement poker machines.
The term " gray area machines" would appear to
have been coined by those who either have a poor
working knowledge of our language, or those who,
by design , wish to cast a subtle slur on a successful
competitor. There are, by definition, only two types
of poker machines manufactured and sold on today' s
market-i .e. amusement only or gaming only. The
gaming type machines are legally sold and used in
only two areas of this country and that only with
special licensing requirements. The amusement
machines are legal in all other areas of this country, as
manufactured . There is no statute or licensing author-
ity in this country that identifies any machine as a
" gray area machine" either in amusement or gaming
statutes.
What should be recognized is that all manufac-
turers of amusement poker machines build and sell
them with the intent that these machines be used for
amusement only. Intent is the word that should be
understood . No one with any business sense would
knowingly build or sell a product with the intent to
break the law.
It seems that some people are upset with the
amusement poker machines because they could be
gambled on. In some cases I am sure they are. But this
same truth applies to almost anything you can name,
and here truly is where the witch hunt begins . Do you
8
outlaw all television sets in local pubs because on
Super Bowl Sunday people sit, drink their beers, and
bet on the game? Do YOLl outlaw all pool tables
because occasionally the players bet on the outcome
of the game? Do you outlaw the sale of decks of
pla ying cards because someone might gamble with
them? Silly, isn ' t it? Again , the secret word is intent ;
the television set, the pool table, the deck of cards, all
are intended to entertain, not to do anything illegal.
Can the manufacturer of any game on the market
today say that no one will ever wager on their game or
its outcome from playing it? People are by nature
competitive; they love a winner. When two people
get together to play any game and they say, " I bet I
can qeat you " ; that's gambling, mister.
Again , as I first indicated , let us, as an industry, step
back and take a good look at the trees; the forest is
really getting in the wa y.
We as an industry and as individual businessmen
get very upset when innuendos are cast upon us by
communities, trade publications, or members of our
own industry. Honest, law abiding operators and
arcades are having problems in some areas. Slander,
half truths, slurs, innuendos-we are experiencing
these by the bucketfulls. But then we do the same
things to our own-is it any wonder we have pro-
blems???
Bill Stanard
General Sales Man ager
Bend Ele ctronics Co. Inc.
Oregon
PLAY METER , June 15, 1982

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