Play Meter

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e.1. RobiAlOft & Co.
2301 W
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Lo Ang I '. a . 9 00'
T e l : 2 13/ 3 O· 1 16 0
B.
A. This Ripper game mover Is
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wide. #2285 $37.50 each.
B. Taylor manufactures their own Foos rods.
They are not chrome 80 they will not peel and
can be remanufactured, over and over and
over 1201 set $39.60
C. This rod bearing Is completly smooth on
the Inside 80 your rods will last longer.
Special price for May .40 each L/100
Taylor Distributing manufactures every Item
in this ad. Quality does count.
TClgLor OI,t,U ••
,lft.
RT 2 BOX 393-T CORNELIUS, OREGON 97113
(503) 357-9763
14
to have world champions or \Vorld champion
finalists on virtually every team. Now, these teams
travel around doing exhibitions at colleges,
shopping malls , game centers, taverns, wherever
there's a foosball table. So they are constantly
building the player base.
PLAY METER: How can an operator take
advantage of these promo teams?
PEPPARD: We try to get them into a normal
market area every three months . The coordination
takes place between the distributor, the operator,
and ourselves. The distributor goes to his operators
who are operating our tables or who may be
interested in operating them and sees if they want
to use the promo team (It's normally a two- to
three-hour presentation). It seems that every
operator who has ever used a promo team is very
hungry to use them again. They've found that the
promo teams are a very effective tool for creating
interest. Long-range income increases as far as
their tables go up.
PLA Y METER: What other types of promotions do
you employ at Tournament Soccer?
ROGERS: We also have an NFL foos bal I
promotion where the 28 teams in the NFL have
agreed with us to put a Tournament Soccer table in
every training camp and take it along with them
throughout the year. Many broadcasters pick up on
this during the course of the year; so it's good
pUblicity. And at the end of the season each team
holds its championships with the winners advancing
to the NFL championships. By the way, we're
looking to involve other sports celebrities in our
sport. We'll be sponsoring a pro-am that involves
the Indianapolis 500 drivers. It's not going to be like
a tournament, though, but more like challenge
matches. And then we have another big promotion
which we just started this year with the Association
of College Unions International. We divided the
colleges up into six districts and had over 300
member schools hold foosball championships. We
had the cooperation of our distributors who
supplied the tables at the college locations, and
those fifteen winners plus a host team from the host
region played in our national collegiate champion -
ships in conjuntion with our $50,000 Rochester,
New York tournament this past Easter weekend.
We had a pro-am where we paired them off with the
pros, and then we had the championships. On
Saturday evening we had the finals for the national
collegiate championships, then we had an awards
banquet for them. And the next day a lot of them
stuck around to play in other events.
PLAY METER: Is the number of players
increasing? Or is foosball keeping steady with the
same number of players?
PEPPARD: We have 16,000 names on our mailing
list today. Going back to a little over a year ago,
there were 7,000 names on that mailing list. So in a
year we have more than doubled. And when you're
looking at the mailing list figures, you're talking
PLAY METER , May, 1978