about committed players.
ROGERS: I'd say that at the rate we're growing, by
the first of September we're talking about a mailing
list of 24 ,000 . The rate of increase is going up rather
than stabilizing. In fact, I don't think we're too far
away from a 50,000 mailing list of committed
players. But when we say that we have a mailing
list of 16,000, we don't mean there's just 16,000
players out there. There's a lot more than 16,000
players. A lot of players know that t hey don't have
to write or call us to get the information because
they know that that information will be right there
on a poster on the wall. If we were the only place in
the world where people could get the information,
our telephone would never stop ringing.
PLAY METER: How do you get the word out to the
people?
ROGERS: There's a difference between getting t he
word out to the players as opposed to getting t he
word out to the people in a given area. Our
promotion to get the players to a particular
tournament is possible because of our mailing list of
active players. That 16,000 total, by the way, is
added to everyday with phone calls and responses
on our toll-free line. And, of course, after every
tournament we come up with still more names.
Then, of course, there's a continual weeding out
process where we take out those who aren't
responding. It's always a list of good current active
players. So if we want the word out for a
tournament or for a schedule of five tournaments,
~
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continued on page 69
-.--.--- : -.- - -: -.- -.--.--.--.-
ABOUT THE nEW >u Z 0) [ATAlOIi !!
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FLIPPERS
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P LAY METE R: How do you determine what
percentage of t he purse 1I0es for t he winner?
ROGERS: There's obviously a different philosophy
from a $10,000 or $15,000 tournament as opposed to
a $100,000 tournament. In determining t he prize
money, first of all, we know we could make a real
flashy prize set-up, but basically what we do is
establish a very sound workmanlike prize money
set-up. That way the pros can look at t he schedule
at the beginning of the year and see where t hey can
go out there. finish third or fourth consistently, and
O)r~ ---------~----- ~ ~
EUERYBODY 15 SPEARinG ~.~
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t.~
for instance, we can go to that country or to that zip
code, based on our list, and contact those players.
And we advertise the events in the various players'
newsletters. Plus we have a list of locations that
have tables and interested promoters at various
areas. So getting the word out to the players is a
fairly simple task for us. Now as far as attracting
new players or players for a particular event, we
have posters. We try to make operators aware of
t he importance of having that poster up over t hat
table. That way, a new player knows immediately
that we exist. And there's that toll-free number
there for him to call and find out more . As far as t he
other ways we have of attracting people to t he
events, we try to do that obviously through t he
media. When we have a $10,000 tournament in an
area, we usually have all three affiliate stations
covering it.
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do you have them?
NO ... send today for free copy!
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SUZOTRADING COMPANY BV.
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3023 ZJ - ROTTERDAM
HOLLAND
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PLAY METER , May, 1978
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