Play Meter

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Created By Paul Osborne & Assoc. Inc . ~
Manufactured
Bacchu. Gam ••• Inc.
MORGANA-The most dynamic Innovation In
fortune telling machines ever created .
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The ghostly foce thot materializes before your eyes
The three·dimensional phantasm that speaks directly to you
The voice that reveals mysterious truths and predictions
The proven leader In test makers
Not juSt a fortune telling machine. but a coin-operated
sensation that gets replay after replayl
With Desirable
Features like
'\; • • • • • • ;::=:a~~J
- No cards or printed material ..
to replace
- low maintenance
- available in 25 or 50 cent play
- Front panel access
- Foreign language models
available on request.
sales on tables?
PEPPARD: Everybody who is in manufacturing or
marketing has only one thing to sell and that is
quarters in the cash box. And promotions put
quarters in the cash box. They create an interest,
and t hat produces greater income for the operator
because the event is taking place. Now, we look at
the financing of the tour like any other overhead
item, and this is passed on in the cost of the
product. It's part of the cost of doing business. The
advantage we have with that $880,000 is twofold:
we have learned how to put on a million-dollar-tour
at less of an expense than anybody else. And the
other thing is that we have developed a great sales
base so t hat the cost we pass along to our customers
isn't that much.
PLAY METER: Could foos bal I have flourished
without promotions?
PEPPARD: Foosball was here before we came
along. It was in Portland, it was in Texas, it was in
Minneapolis. Foosball was out there. It was
profitable, alive, and viable in certain select
markets. But really, I believe foosball would have
shown a continual growth without us coming onto
the scene. It would have been a relatively slow
growth compared to what has happened now that
we've come along with our tour, but it would have
lived and continued to grow. It would be nowhere
near the point where it is today. But now the
question is can it survive without us? I am
convinced it cannot. We have brought about an
accelerated growth. We have started a fire that we
have a responsibility to continue to feed. I think if
we stopped promoting, if we just walked away from
it-which is inconceivable-I think it could destroy
foosball. It's not because the appeal of the game
isn't there, it's just that we've accelerated the
growth that much.
- FINANCING NOW AVAILABLE
11 J7 Conveyor Ln . / Suite 116
Dallas. lx. 75247
214-688-1686
Yes. people use your machine
more when they can get
change on-the-spot. Standard
has a dependable bill changer
lor every need.
5
tandard
Change-
Makers, Inc.
422 E. New York Street
IndianapOlis, IN 46202
Tel. (317) 639-3423
PLA Y METER: Could you see yourselves getting
into promotions for, say, pool or video games, or
something along those lines?
PEPPARD: Many times people will come to us and
ask what is our next project? Or they will say that
they have a product which they'd like to get our
promotional experti e and involvement in. But we
don't get involved. We are committed to tunnel
vision. We have one product. And we see that two,
three, or five years down the road we'll still have
just one product because we don't look outside of
the foosball market. We made a capital investment
in foosball in those first three years for a very long
future in foosball. We don't see it as a fad. We know
that the run of foo ball is a very long run. It is a
permanent game of the coin industry . For the first
three years we lost money, significant money in this
vent ure. But what kept us going was that we saw
the promotional expenses as something that should
be written off. We regarded it as a capital
investment in the future. And now we have a
continual long-range commitment to continue to
promote foosball.
PLAY METER: What mistakes did you make in t he
early days as far as running the tournaments?
10
PLAY METER , May. 1978