Play Meter

Issue: 1978 May 15 - Vol 4 Num 9

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sales on tables?
PEPPARD: Everybody who is in manufacturing or
marketing has only one thing to sell and that is
quarters in the cash box. And promotions put
quarters in the cash box. They create an interest,
and t hat produces greater income for the operator
because the event is taking place. Now, we look at
the financing of the tour like any other overhead
item, and this is passed on in the cost of the
product. It's part of the cost of doing business. The
advantage we have with that $880,000 is twofold:
we have learned how to put on a million-dollar-tour
at less of an expense than anybody else. And the
other thing is that we have developed a great sales
base so t hat the cost we pass along to our customers
isn't that much.
PLAY METER: Could foos bal I have flourished
without promotions?
PEPPARD: Foosball was here before we came
along. It was in Portland, it was in Texas, it was in
Minneapolis. Foosball was out there. It was
profitable, alive, and viable in certain select
markets. But really, I believe foosball would have
shown a continual growth without us coming onto
the scene. It would have been a relatively slow
growth compared to what has happened now that
we've come along with our tour, but it would have
lived and continued to grow. It would be nowhere
near the point where it is today. But now the
question is can it survive without us? I am
convinced it cannot. We have brought about an
accelerated growth. We have started a fire that we
have a responsibility to continue to feed. I think if
we stopped promoting, if we just walked away from
it-which is inconceivable-I think it could destroy
foosball. It's not because the appeal of the game
isn't there, it's just that we've accelerated the
growth that much.
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PLA Y METER: Could you see yourselves getting
into promotions for, say, pool or video games, or
something along those lines?
PEPPARD: Many times people will come to us and
ask what is our next project? Or they will say that
they have a product which they'd like to get our
promotional experti e and involvement in. But we
don't get involved. We are committed to tunnel
vision. We have one product. And we see that two,
three, or five years down the road we'll still have
just one product because we don't look outside of
the foosball market. We made a capital investment
in foosball in those first three years for a very long
future in foosball. We don't see it as a fad. We know
that the run of foo ball is a very long run. It is a
permanent game of the coin industry . For the first
three years we lost money, significant money in this
vent ure. But what kept us going was that we saw
the promotional expenses as something that should
be written off. We regarded it as a capital
investment in the future. And now we have a
continual long-range commitment to continue to
promote foosball.
PLAY METER: What mistakes did you make in t he
early days as far as running the tournaments?
10
PLAY METER , May. 1978
PEPPARD: It wasn't a question ofthe mistakes, it
was a question of the learning process as far as the
rules and the tournaments were concerned. Players
today would not tolerate what happened on the
quarter-million-dollar tour, and we know that. The
development of the match card system, for
example, which seems today to be an obvious way
of running a tournament, was actually a major
breakthrough for us as far as good efficient
management of the tournament is concerned. So
the development of the actual tournament system is
one of continual evolvement rather than of
correcting mistakes because, back then, there were
no guidelines to work from.
ROGERS: I can give you a pretty good idea of our
progress. We ran our first tournament with ten
rules. And those ten rules were things like "Be a
nice guy" and "Serve the ball carefully" and "Don't
jar the table." Today we have, with the WTSA, a
rule book that is comparable to the size of the rules
of baseball. We actually went into that quarter-mil-
lion -dollar tour with ten rules, but it became
apparent to us as we played for more and more and
bigger and bigger dollars that there was no room
for haziness in the rules. This came clear about six
or eight weeks into that first tour. It was at the
Wichita, Kansas tournament. That tournament was
a fiasco; people were really abusing the rules. So on
a plane to Reno for our next tournament, I wrote
the rules which I had to present for acceptance to
the WTSA. So the rules we had at that time grew to
twenty -two.
coin
operated
~systems





Coin Mete rs
Coi n Chutes
Locks
Timers
Rotary
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• Custom
Designs
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PLAY METER: And you're constantly adding to
these rules?
ROGERS: They're constantly being expanded on.
This is in any sport. We've added time limits and
special rules for passing, and that sort of thing. So
when you talk about the mistakes it's more along
the lines that we started off very naive, and we've
gotten very sophisticated. The same thing is true
for the number of events we now present. Our first
tournament had two events-a doubles and mixed
doubles. Today in a $10,000 tournament, we'll
present ten events-four pro events, four novice
events, and two specialty events. So we bring the
sport to every skill level. That way a guy who can't
compete against the pros can still come to the event
and practice and play against his skill level. And
we'll do things like add clinics where, maybe on a
Saturday afternoon, everything at the tournament
stops for one hour and everybody crowds into the
bleachers, and these pros give lessons. This way
the novices and rookies in the area get that much
more excited about learning the techniques, and
they go back to their bar and keep playing until the
tour comes back around the next time .
PLA Y METER: What other types of promotions do
you run?
ROGERS: First, there's our professional promo
teams. They are constantly on the road doing
exhibitions. We have five fulltime traveling promo
teams- four domestically and one foreign. Each is
fully outfitted with a customized van. There are two
people on each team. To date, we have been lucky
PLAY METER , May, 1978
13

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