Play Meter
Issue: 1978 January - Vol 4 Num 1 - Page 2
The 70/30 split!
How our games can make
it .,our ame:
Sound like a rash state-
ment? It s not. With the
exciting new video
and pinball games
from Atari, you
have the tools
now to make a
70/ 30 as much
of a reality as
the traditional
50/ 50 location
split .
It makes
sense today
more than ever.
Increasing your
proportion of
total revenues in
locations and maxi-
mizing your income
return on capital invest-
ment is as important to
us as it is to you. If you
make more. We make more.
How do you sell a higher
split? With Atari! Remember,
although the location's per-
centage is smaller, operating
Atari games means their
overall profits will be higher.
Here are some reasons why.
More reliability. Atari games
earn longer, and stay longer in
a location because we build in
less down-time. Games that keep
earning longer even when
they're rotated. Built-in self-test
systems, Instapart'M parts support
and knowledgeable distributor
service backup also make sure
any problems are solved quickly.
More product awareness.
National exposure gained from
sales of our home units and
Games that in-
clude new Sprint 4~M
1, 2, 3 or 4 players
can choose from 10
different tracks.
Cars not being
driven become
"drone" cars
to add to the
challenge.
And the 25"
color monitor
lets each driver
race his own
color car.
Destroyer.'"
A spectacular
new 1 player video
sea action game.
Players set the
speed and depth and
release one to four
charges to blow up enemy
submarines.
Canyon Bomber.'M Irresist-
ible World War I blimp and
bi-plane video bombing action
for 1 or 2 players.
And the ultimate pinball,
from various
industry
tournaments
means
Airborne Avenger.'M More targets,
to play Atari more new play features for up to
players want
games more
than ever.
4 players. All solid state reliability,
Future
location pro- our exclusive wider playfield
motions now being planned will add up to the highest earning
draw even more players
flipper on the market today.
spending more in every type
There's a lot more. Get
of location.
)I~ he tools you need for extra
And we're offering more
profits. Check your Atari
distributor or contact
profit opportunity_ More
choice! More new games,
us for referral at Atari,
more often. Attractive,
AT AR ® Inc., 1265 Borregas
innovative new video and 1"\ 11"\
Avenue, Sunnyvale,
Innovative
California 94086.
pinball games designed
leisure
(408) 745-2500 .
to fit any location need.
O ·W-......
I
C_
.. loOn\ C\JOftt,..,. .
A.tari. Returning more on 'Jour investment.
C Ala" Inc 1978
How our games can make
it .,our ame:
Sound like a rash state-
ment? It s not. With the
exciting new video
and pinball games
from Atari, you
have the tools
now to make a
70/ 30 as much
of a reality as
the traditional
50/ 50 location
split .
It makes
sense today
more than ever.
Increasing your
proportion of
total revenues in
locations and maxi-
mizing your income
return on capital invest-
ment is as important to
us as it is to you. If you
make more. We make more.
How do you sell a higher
split? With Atari! Remember,
although the location's per-
centage is smaller, operating
Atari games means their
overall profits will be higher.
Here are some reasons why.
More reliability. Atari games
earn longer, and stay longer in
a location because we build in
less down-time. Games that keep
earning longer even when
they're rotated. Built-in self-test
systems, Instapart'M parts support
and knowledgeable distributor
service backup also make sure
any problems are solved quickly.
More product awareness.
National exposure gained from
sales of our home units and
Games that in-
clude new Sprint 4~M
1, 2, 3 or 4 players
can choose from 10
different tracks.
Cars not being
driven become
"drone" cars
to add to the
challenge.
And the 25"
color monitor
lets each driver
race his own
color car.
Destroyer.'"
A spectacular
new 1 player video
sea action game.
Players set the
speed and depth and
release one to four
charges to blow up enemy
submarines.
Canyon Bomber.'M Irresist-
ible World War I blimp and
bi-plane video bombing action
for 1 or 2 players.
And the ultimate pinball,
from various
industry
tournaments
means
Airborne Avenger.'M More targets,
to play Atari more new play features for up to
players want
games more
than ever.
4 players. All solid state reliability,
Future
location pro- our exclusive wider playfield
motions now being planned will add up to the highest earning
draw even more players
flipper on the market today.
spending more in every type
There's a lot more. Get
of location.
)I~ he tools you need for extra
And we're offering more
profits. Check your Atari
distributor or contact
profit opportunity_ More
choice! More new games,
us for referral at Atari,
more often. Attractive,
AT AR ® Inc., 1265 Borregas
innovative new video and 1"\ 11"\
Avenue, Sunnyvale,
Innovative
California 94086.
pinball games designed
leisure
(408) 745-2500 .
to fit any location need.
O ·W-......
I
C_
.. loOn\ C\JOftt,..,. .
A.tari. Returning more on 'Jour investment.
C Ala" Inc 1978
Future scanning projects are planned by the International Arcade Museum Library (IAML).