Play Meter

we're being pressured by someone else. I might add
that we started to build our own bars, and we're
going to have them tied up the way we want t hem.
And then nobody can tell us what to do.
PLAY METER: And then you're going to lease
them out?
TERRY: That's right. That's what it's going to
become anyway. That's the way the business is
headed.
PLA Y METER: That seems to be an important part
of the business nowadays. Many of t he more
successful companies are pretty well implanted in
their own territories because of certain leases and
land holdings. Now, what are some things you do to
stimulate play on your phonographs?
TERRY: We try to put in a good sound system with
speakers. We believe in speakers. We go in there
and polarize the speakers correctly and criss-cross
them. Most people go in there with one channel and
seventy volts and that's it. We criss-cross our
speakers and polarize them. A lot of people don't
believe you can take the two speaker wires and turn
them around backwards, and the speaker will pull
in instead of push out.
PLA Y METER: And that's called polarizing?
TERRY: Yes, you put minus to minus and plus to
plus. People don't know why their amplifiers blow
out all the time.
PLA Y METER: What exactly do you mean by
criss-crossing them?
TERRY: Say you're standing at the front of the
building, you'll have a left channel on the left and
the right channel on the right. You'll step down
maybe four panels on the wall, and you'll have the
right channel on your left and the left channel on
your right. Anywhere you stand, you should hear
the criss-cross. To me, I never really thought too
much about it until one of our supervisors said we
weren't doing it right, and it turned out he was
right.
PLA Y METER: What other accessory equipment
do you use? Wall boxes? Dollar bill validators?
Remote volume?
TERRY: Remote volume. No wall boxes, though.
And very very few dollar bill validators. The reason
is not because of the cost of the dollar bill validators
but because of the service. You can get a dollar bill
in there and get more people mad at you because
the thing is an old wet dollar bill going in there and
hanging up, and they're mad at you right off the
bat. If the location insists, we will put one on. And
for that reason, we do have them, but it's only
because a lot of people insist on them.
PLA Y METER: Who programs your records?
TERRY: My wife and the other two route persons
are the ones who pick them out. They get together,
and when they go to buy records they go with a list
from all the locations and buy special for each
location. We're starting something new this week,
requests sheets. We've always taken requests, but
my wife who handles much of the music
programming wants to try this. She says it might
have better results.
PLA Y METER: Is there anything else you go by for
your music programming?
coin
operated
systems
•
•
•
•
•
•
Coin Meters
Coin Chutes
Locks
Timers
Rotary Switches
Custom Designs
Gi GREENWALD INDUSTRIES
1340 METROPOLITAN AVE .. BROOKLYN. N.Y 11237 ' TEL. 212 456-6900
TELEX 1·2281. CABLE ADDRE SS - GREENCOINS . NEW YORK
A DI VI SION OF WALTER KIDDE & COMPA NY INC.
If itwas at ...
".A.M.A.
A.M.O.A.
or
I.A.A.P.A.
You can get it at .•.
C.R. RobiftlOft & Co.
2301 W t Pico Blvd.,
Los Ang les, a. 90006
'I' 1: 2 13/380-1160
continued on page 81
PLA Y METER, December, 1977
15