Play Meter

NEW
PRODUCTS
, •
Atari Introduces
its First Pinball
Atari ' s Pinball Division has an-
nounced introduction of The Atar-
ians, a new and unique flipper
game .
The Atarians is a four-player
electronic game with futuristic
design. The playfield (at 27 in . x 50
in .) is about six inches wider than
most other flipper games, but the
overall cabinet width is st •. 1 under 30
inches . Scoring features, including
hole kickers, targets, pop bumpers
and sling shots, togdther with three
special ball saver features are
designed to optimize the balance of
fast ball action and flipper action .
The electronic digital scoring is
placed in the lower left corner of the
playfield to allow players to watch
the score adding up more easily
during play. A variety of exciting
electronic sounds accompany play
of the game .
The Atarians has colorful , dynam-
ic graphics and a flashing attract
mode when not in play .
In addition Atari has made a
special effort to include in the
design of the game service features
to simplify maintenance and repair
needs. These include a built-in test
mode to assist in pinpointing
problems and sealed contact switch-
64
es and magnetic sensor switches
replacing rollovers to eliminate the
need for adjustments and problems
caused by dirt build -up .
Atari's field test program for the
Atarians, underway since last No-
vember, shows the game to be one
of the highest impact pinball games
on the market, according to Atari ' s
National Sales Manager Frank Bal-
louz .
Ira Bettelman of C.A . Robinson ,
Los Angeles, says of the new game,
" Although we didn't see it in the
Chicago or New Orleans trade
shows, The Atarians was certainly
worth waiting for . Call it a pinball ,
an arcade piece or a hybrid;
regardless, its earnings rank it as
one of the top five games available
today . "
AI Kress of Coin Machine Distrib-
utors, Peekskill, N . Y. calls The
Atarians "an example of 'the game
of the future.' In one test location in
New York , The Atarian's collections
were over 80 percent more than the
next highest earning pinball game ."
Louis Boasberg of New Orleans
Novelty speaks of The Atarians as,
" the largest, most beautiful, and the
biggest money-maker of any flipper
that has ever appeared on the
market .
It has startling sound
effects and revolutionary new fea-
tures ." Speaking to operators, he
adds, " You would have no trouble
operating The Atrarians on three
balls, straight quarter play, and you
can do this in locations where you
have other flippers operating on two
for a quarter. You will be surprised
at its fantastic earning power ."
Ballouz says, "The Atarians has
proven itself to be the top earning
game on location .
From the
reactions thus far, I know that
Atari ' s game will soon be the top
rated pinball game in the industry ."
COIN MACHINE DISTRIBUTORS. INC.
213 North DIvIsion St. , Peekskill. NY 10566
914/737 -5050
NSM Rep for Metro N .Y.
See us for all your jukebox.
games and vending needs.
Also an excellent line of
amusement mach ines
The Atarians
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