Play Meter

Issue: 1977 April - Vol 3 Num 7

NEW
PRODUCTS
, •
Atari Introduces
its First Pinball
Atari ' s Pinball Division has an-
nounced introduction of The Atar-
ians, a new and unique flipper
game .
The Atarians is a four-player
electronic game with futuristic
design. The playfield (at 27 in . x 50
in .) is about six inches wider than
most other flipper games, but the
overall cabinet width is st •. 1 under 30
inches . Scoring features, including
hole kickers, targets, pop bumpers
and sling shots, togdther with three
special ball saver features are
designed to optimize the balance of
fast ball action and flipper action .
The electronic digital scoring is
placed in the lower left corner of the
playfield to allow players to watch
the score adding up more easily
during play. A variety of exciting
electronic sounds accompany play
of the game .
The Atarians has colorful , dynam-
ic graphics and a flashing attract
mode when not in play .
In addition Atari has made a
special effort to include in the
design of the game service features
to simplify maintenance and repair
needs. These include a built-in test
mode to assist in pinpointing
problems and sealed contact switch-
64
es and magnetic sensor switches
replacing rollovers to eliminate the
need for adjustments and problems
caused by dirt build -up .
Atari's field test program for the
Atarians, underway since last No-
vember, shows the game to be one
of the highest impact pinball games
on the market, according to Atari ' s
National Sales Manager Frank Bal-
louz .
Ira Bettelman of C.A . Robinson ,
Los Angeles, says of the new game,
" Although we didn't see it in the
Chicago or New Orleans trade
shows, The Atarians was certainly
worth waiting for . Call it a pinball ,
an arcade piece or a hybrid;
regardless, its earnings rank it as
one of the top five games available
today . "
AI Kress of Coin Machine Distrib-
utors, Peekskill, N . Y. calls The
Atarians "an example of 'the game
of the future.' In one test location in
New York , The Atarian's collections
were over 80 percent more than the
next highest earning pinball game ."
Louis Boasberg of New Orleans
Novelty speaks of The Atarians as,
" the largest, most beautiful, and the
biggest money-maker of any flipper
that has ever appeared on the
market .
It has startling sound
effects and revolutionary new fea-
tures ." Speaking to operators, he
adds, " You would have no trouble
operating The Atrarians on three
balls, straight quarter play, and you
can do this in locations where you
have other flippers operating on two
for a quarter. You will be surprised
at its fantastic earning power ."
Ballouz says, "The Atarians has
proven itself to be the top earning
game on location .
From the
reactions thus far, I know that
Atari ' s game will soon be the top
rated pinball game in the industry ."
COIN MACHINE DISTRIBUTORS. INC.
213 North DIvIsion St. , Peekskill. NY 10566
914/737 -5050
NSM Rep for Metro N .Y.
See us for all your jukebox.
games and vending needs.
Also an excellent line of
amusement mach ines
The Atarians
Atari • Brunswick • Ebonite •
M ea dows • Ramtek • United •
Tournament Soccer • Valley •
• Exidy •
Liberty Bell
Bell Ringer
Williams Electronics, Inc., Chica-
go, III. , has announced introduction
of a new two-player flipper game,
Liberty Bell. The game, which is
available in replay, extra ball and
novelty models, carries the theme of
the Bicentennial into 1977 .
Playfield features include a top
eject hole that both advances bonus
and scores from 500 to 30,000
points and left and right spinner
lanes that also advance bonus and
score 1,000 points when lit. Drop
targets " B" and " E" at the top of
the game and " L" and " L" at center
light stars 1 through 4 at the bottom
near the flippers .
The No. 1 star, when lit, lights
two side eject holes for double
bonus . The No . 3 star, when lit,
lights two bottom rollover lanes
alternately for extra ball. The No . 4
star, when lit, scores special every
time all four targets are made .
Both playfield and backglass are
decorated primarily in patriotic red,
wh ite and blue . On the backglass a
lusty female patriot tips her top hat
to the Liberty Bell which peals over
scenes of great American people,
places and events .
The game is operator adjustable
for three- or five-ball play. It stands
69 % in . high and 52 in . deep . The
cabinet is 22 % in . wide and the back
box 30 y.. in . wide . Each game
comes w ith instruction manual.
Rock·Ola Brings Out Small Box
"The new Rock-Ola Model 469
l00-selection phonograph is big in
every way except space require-
ments," according to Executive
Vice President Edward G. Doris.
" Rock-Ola engineers compressed
the visual impact, the record -playing
dependability and the stereophonic
sound of the Model 470 into a
cabinet only 34 Yz inches wide,"
Doris announced .
" Du e to the extravagant use of
color and the eye-catching disco art
design ," Doris continued , " the
small cabinet actually has the visual
impact and player stimulation of a
full size phonograph . The dazzling
effect created by the colored lights
and free -form art design is compati-
ble with the decor of recently
designed restaurants, grills, lounges
and discotheques."
Inside the chrome-trimmed frame
servicemen will find the same easy
to maintain mechanical and elec-
tronic features that are included in
the Model 470 . By opening the top
and front panels the serviceman has
p.asy access to the record storage
and playing mechanism, the amplifi-
cation system and the giant bass
speakers. A removable rear section
and a quick-connect panel on the
Model 469 make the addition of
wallboxes, speakers, microphones
and other accessories a quick,
simple job .
The 469 features a three-button
record selection system, and a
single entry three coin acceptor set
for quarters . Dollar bill acceptor
kits , money counters and receipt
printers are optional extras .
The standard complement of
Model 469 speakers includes two six
inch mid and high range speakers -
mounted at the outer edges of the
upper display area for maximum
stereophonic effect - and two 12
inch heavy magnet bass speakers.
A complete Quadphonic sound
system is available for the Model
469. Complete details on the new
phono are available from Rock-Ola
distributors.
65

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